The Ultimate Guide to Launching a Profitable Small Business – SEMrush Certification Answers 2024
Who is this сourse for?
The information and strategies in this course are suitable for small business owners or anyone who is looking to maximize engagement and take their marketing efforts to the next level.
What you’ll learn
Semrush’s new Ultimate Guide to Launching a Profitable Small Business course offers 10 short lessons on a range of marketing related topics that are key when starting a new business including website creation, SEO, content marketing, and more. By the end of the course, you’ll have the tools and strategies you need to launch your new business successfully.
Earn Your Certificate from Semrush Academy
Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite.
Course Structure
How to Start a Business from Scratch: A Complete Checklist
In this lesson, you’ll discover 5 pro-level steps to take when launching a new business so you know exactly what to prioritize from the beginning.
How to Pick the Best Domain Name for Your Website
In this lesson, you’ll learn important considerations when choosing a domain name for your new website so you know exactly what to include and what to avoid.
The Fast, Easy Way to Make a Website for Your New Business
Wes shares everything you need to know to get started with your new website, including step-by-step walkthroughs and his preferred tools.
SEO Tips to Help Your Business Get Found In Search
In this lesson, Wes shares exactly what you need to do to start ranking your business’s new website in Google search results. You’ll learn what you can do to get the best results for the least amount of effort.
Google Business Profile Optimization: What You Should Focus On
In this lesson, you’ll learn how to secure a spot on the coveted Google map pack. Wes shares exactly what to focus on so you increase your ability to rank. He’ll break down the 7 big local SEO ranking factors, as well as the 3 most important elements within your GBP that you can actually control and use to your advantage.
How to Get More 5-Star Google Reviews for Your Business
In this lesson, Wes shares how you can get the positive online feedback your business deserves.You’ll discover his personal action plan for getting more reviews on Google so you can stand out from the crowd and gain more customers.
How to Use Content Marketing to Explode Your Business Reach
In this lesson, Wes shares the 3 steps you need to take to get the most out of your content and reach more people so you can start bringing in profits on a larger scale.
How to Master Email Marketing (& 42x Your Money!)
In this lesson, Wes guides you through the exact steps to take in order to run an effective and profitable email marketing campaign, including what’s working in today’s market.
Social Media Marketing Strategies That Work in 2022
In this lesson, Wes shares his favorite FREE social media marketing tips that actually work in 2022.
Paid Traffic Secrets ANY Business Can Use
That’s why in this lesson, you’ll discover what paid traffic approaches are working right now so you can spend the money you have with confidence, knowing that you’re going to get results.
https://www.semrush.com/academy/courses/ultimate-guide-launching-profitable-business/
Certification Questions & Certification Answers
Adding additional business categories to your profile will dilute your ranking potential.
- True
- False
Correct Answer :
Choose six elements of a good business plan.
- How you will make money
- How you will acquire your customers
- How you plan to give back to your community
- The type of people you plan on hiring
- What you’ll be providing
- How you plan on funding your business
- Overview of the business
- Who you customers are
Correct Answer :
- How you will make money
- How you will acquire your customers
- The type of people you plan on hiring
- What you’ll be providing
- How you plan on funding your business
- Overview of the business
Content marketing is sales driven
- True
- False
Correct Answer :
Fill in the blank: All business have _______ and ________
- Public and Private Investors
- Purpose and a Sense of Community
- Opportunity and a Competitive Nature
- Personality and a Point of View
Correct Answer :
- Purpose and a Sense of Community
For every $1 you put into your email marketing, how much can you get back?
- $42
- $52
- $2
- $102
Correct Answer :
Google’s guidelines strictly enforce not incentivizing reviews
- False
- True
Correct Answer :
How much money should you spend on a video ad?
- It isn’t best practice to spend money on video ads
- About $10-$12 per day
- About $2-$5 per day
- No more than $10 per week
Correct Answer :
Should you pick a keyword rich domain name or a branded one?
- None of the above
- Keyword rich only
- Branded only
- A combination of the two
Correct Answer :
Uploading a video on YouTube with your keyphrase and embedding it on your website will hinder your Google rankings.
- True
- False
Correct Answer :
What Semrush tool can you use to research your business category and competition?
- Keyword Overview
- Market Explorer
- Site Audit
- Topic Research
Correct Answer :
What are some good places to share your Google review link or QR code? (check all that apply)
- The top fold of your website
- Any promotional materials you have
- The signature line of your team’s business email
- The signature line of your business email
Correct Answer :
- The top fold of your website
- Any promotional materials you have
- The signature line of your team’s business email
- The signature line of your business email
What are the three most important elements of your Google Business Profile that are within your control?
- Where your business is located
- Your primary GBP category
- Keywords in your business name
- Additional GBP categories
- User signals (how long visitors stay, click through rates, etc.)
Correct Answer :
- Your primary GBP category
- Keywords in your business name
- Additional GBP categories
What free WordPress plugin will help you create your website?
- Starter Templates
- TemplatePress
- Beginner Templates
- Cloud Collection
Correct Answer :
What is a great way to get a lot of attention fast on social media?
- Promote your new product or service with an enticing sales pitch
- Jump on a brand new feature that is rolled out on an existing platform
- Choose a day each week to post once every hour
- Join in on a controversial topic
Correct Answer :
- Join in on a controversial topic
What is an easy way to validate your business idea?
- Test it on the market for at least 90 days
- Offer your product or service free to a small group of people
- There isn’t an easy way to validate a business idea
- Conduct a simple social media poll with your followers
Correct Answer :
- Offer your product or service free to a small group of people
What is the most important factor for ranking in Google Maps?
- Your Google Business Profile (GBP)
- Google reviews
- Backlinks to your website
- What’s on your website
Correct Answer :
- Your Google Business Profile (GBP)
What marketing tactic gives you the best results for the least amount of effort?
- Content Marketing
- Social Media Marketing
- Paid Search
- SEO
Correct Answer :
What ratio should your education and sales content output be?
- 90% education, 10% sales
- 70% education, 30% sales
- 90% sales, 10% education
- 80% education, 20% sales
Correct Answer :
What should you be sharing on your LinkedIn feed? (check all that apply)
- Helpful tips and articles
- Links to your freebie lead magnet
- Personal information so your customers can get to know the real you
- Sales pitches
- Repurposed content that you’ve previously shared
- Your competitor’s content, but with a fresh new spin
Correct Answer :
- Helpful tips and articles
- Links to your freebie lead magnet
- Repurposed content that you’ve previously shared
What tool will help you generate a unique Google review link?
- Birdeye
- Semrush
- Whitespark
- Bluespark
Correct Answer :
When choosing a color palette for your business
- Research what will resonate with your customers
- Go with what you like best
- Research what will resonate with your competitors
- Align with trending businesses
Correct Answer :
- Research what will resonate with your customers
When gathering design inspiration for your new website
- All of the above
- Look at your competitors’ websites as they likely have designs that are worth borrowing from
- Look at existing sites that have the look and feel that would be appropriate for your business
- Be inspired by other designs and copy elements that stand out the most to you
Correct Answer :
When is the best time to ask a customer for a review?
- It is not best practice to ask for a review
- At least 2 weeks after they received your product or service
- Two days after they had a positive experience with your business
- Immediately after they had a positive experience with your business
Correct Answer :
- Two days after they had a positive experience with your business
When optimizing your pages for SEO, aim for 100-150 words
- True
- False
Correct Answer :
When structuring a business legally, most SMBs go with:
- Partnership
- Limited Liability Company (LLC)
- Corporation
- Sole proprietorship
Correct Answer :
- Limited Liability Company (LLC)
Which Semrush tool can help you analyze your writing and keywords?
- SEO Writing Assistant
- Domain Overview Tool
- Topic Research Tool
- Keyword Magic Tool
Correct Answer :
Which stage of the sales funnel should your content encourage leads to convert?
- At any stage of the funnel
- Bottom of the funnel
- Middle of the funnel
- Top of the funnel
Correct Answer :
Why is it a good idea to clean out your email list every few months?
- To ensure your email list is always less than 5K
- Because if you don’t do it manually, your email marketing tool will clean it out for you
- To get rid of customers you no longer want
- To avoid being sent to the spam folder due to non-engagement
Correct Answer :
- To avoid being sent to the spam folder due to non-engagement
You should separate your banking accounts between personal and business
- False
- True
Correct Answer :
Your domain name should be long, but memorable
- False
- True
Correct Answer :
This page was last edited on 12th March, 2024 at 8:32 AM (UTC).
I hope this helps! Let me know if you have any other questions.