Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Display & Video 360 Certification Exam Answers 2023

The Display & Video 360 Certification exam covers programmatic and direct deal campaign setup, including assigning inventory, goals, budgets, targeting, and creatives. The exam also tests on critical tasks and workflows for troubleshooting, measuring performance and optimization. Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience.

Certification Questions & Certification Answers

At what levels can pacing be set?

For deals, which tool can be used to identify if the correct creative sizes are sent with the bid request?

How are creatives assigned to a line item?

How are line items affected when a user edits the default targeting for insertion orders?

How can a campaign be activated after creating it?

How can a creative be submitted for audit after it’s been rejected and fixed?

How can a group of URLs be excluded across advertisers?

How can a line item’s potential reach be increased from 1K to 1M targeted impressions?

How can a profit margin be applied to the revenue metric?

How can a site be blacklisted from an advertiser’s media buys?

How can an advertiser be granted access to TrueView inventory?

How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

How is the daily budget calculated for an insertion order with flight Even pacing?

How would you add third-party verification to a creative when Campaign Manager is your ad server?

To access a first-party audience list from a floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?

To activate the creative approvals process for a new creative, what step must be taken?

To duplicate a line item, what steps must be taken?

To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two) Select All Correct Responses

To send data from Campaign Manager to Display & Video 360, what initial step should be taken?

What ad format cannot run with Even pacing set on the insertion order?

What are two Google Audiences? (select two) Select All Correct Responses

What are two ways to check why a private deal is not running? (select two) Select All Correct Responses

What are two ways to make bulk changes within Display & Video 360 campaigns? Select All Correct Responses

What are two ways to troubleshoot a non-spending line item? (select two) Select All Correct Responses

What data cannot be evaluated with a Standard or General performance report?

What does an audit status of “Pending, servable” mean?

What environment supports proximity targeting?

What feature allows users to adjust fixed bids for different geographies or device types?

What format cannot share a frequency cap with other media formats?

What hierarchy levels are required to permission and link a YouTube channel to run TrueView?

What insertion order settings must be set before a campaign can go live?

What inventory sources allow for exclusive publisher partnerships?

What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?

What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?

What is one way to control ad frequencies across multiple insertion orders?

What is required for creative approval?

What is the correct Display & Video 360 account hierarchy?

What is the difference between Programmatic Guaranteed deals and preferred deals?

What is the result of using a VPAID tag instead of a VAST tag when running video ads?

What line items are impacted by insertion order default targeting?

What percentage of the daily budget is applied when using “Ahead” pacing?

What report can help verify if pixels load correctly on a webpage?

What report can identify when a campaign overspent the budget?

What report shows the number of unique users for a specific website?

What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?

What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

What step should be taken to assign an advertiser to a preferred deal when creating a new inventory source?

What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?

What step should be taken to determine which creatives had the lowest eCPM over the last month?

What step should be taken to track and secure a programmatic deal with a publisher?

What step should be taken to view performance data for targeted audience segments?

What step would an advertiser take to target a list of email addresses?

What step would be taken to verify that conversion pixels are implemented and load correctly?

What steps should be taken at the Advertiser level to run TrueView?

What timezone is applied to inline charts and metrics data?

When creating a new TrueView campaign, how long should be allocated for creative review?

When creating new video line items, what are two execution methods that save time? (select two) Select All Correct Responses

When is a “view” counted for TrueView campaigns?

When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

When users make changes to a line item or insertion order, where are those changes displayed?

Where are video ads hosted for a TrueView campaign?

Where can a preferred deal be assigned?

Where can an advertiser set their campaign goal?

Which ad format supports pre-bid verification with Integral Ad Science?

Which ad formats cannot be assigned to a single line item? (select two) Select All Correct Responses

Which campaign setting impacts how the associated insertion orders deliver?

Which environments and inventory sources cannot run within a single line item?

Which exchanges have their own creative audit process?

Which three settings could prevent deals from meeting their ad-serving goals? (select three)

Which two insertion order and line item settings are required? (select two)

Which two objectives can be selected as a campaign goal? (select two)

Which two pacing scenarios represent spend-behavior that’s working as intended? (select two) Select All Correct Responses

Which two settings can be edited in Campaign Settings? (select two) Select All Correct Responses

Which two views show the revenue and conversion metrics for line items? (select two)

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