Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Fundamentals of Digital Marketing Answers – Google Digital Garage Exam – Digital Skills – Digital Unlocked 2023

Fundamentals of Digital Marketing Answers - Google Digital Garage Exam - Digital Skills - Digital Unlocked

Questions & Answers

A robust social media plan includes which of the following?

Addie Is Drafting A Description For The About Us Page Of Her Bakery Website. Which Do You Think Works Best?

Addie Is Investigating How To Create Business Websites For Her Local Bakery Business. She’s Trying To Get Her Head Around How Websites Work. How Good Is Your Tech Knowledge? Can You Check The Facts For Addie?

Addie Owns The Knead To Know Bakery And Has Decided To Open A Website. But first She Needs To Choose A Domain Name. Take A Look At Her Ideas And Select The Best Domain Name By Crossing Off The Rest.

Addie Runs A Local Bakery. After Getting The Business Up And Running Over The Last Six Months, She’s Now Ready To Create A Digital Presence. What Do You Think Addie Should Set Up first: A Social Media Profile Or A Mobile App?

Addie Wants To Make Her Website Easy To Navigate. Which Of The Following Features Should Addie Include On Every Page Of Her Website?

After A Lull In Sales, Mo Wants To Use A Social Media Campaign To Launch Some Of His New Plumbing Services. He Wants To Make Sure He’s Targeting The Right Audience. Which Parameters Should He Use To Decide Who To Target?

Alex Is A Mechanic Who Owns A Small Garage. He’s Also A Keen Blogger, And Writes Great Posts About His Passion: Cars! He Thought His Blog Would Attract More Car Lovers To His Garage, But So Far His Blog Posts Are Not Very Popular And Are Rarely Shared On Social Media. He Has Researched How To Improve The Blog And Now Has A Number Of Actions He Can Take, But Is Unsure Which Should Come first. Can You Help Him By Arranging The Following Actions Into The Correct Order?

Amelia Is A Marketing Assistant At A Big Clothing Brand, And Has Just Sent Out Her first Email Marketing Campaign. She Takes A Look At The Click Through Rate, To Understand How Many People Clicked On A Link In The Email In Order To Land On Her Website. What Is The Drawback Of This Metric?

Analytics can give you immediate valuable information about which type of customers?

Angela Opened Her Own Beauty Salon Two Years Ago, And Is Now Looking At How Content Marketing Can Help Her Boost The Business’s Profile Online. How Could Content Marketing Help Her?

Anna Has A Themed Portrait Photography Studio. She Offers Competitive Prices And Reaches And Engages With Visitors To Her Site Through Her Online Presence. However, Not Many Of Them Become Paying Customers. Anna Has A Range Of Keywords And Wants To fine-Tune Them To Best Target Potentially Paying Customers. Put the keywords in order of the broadest to the most restrictive.

Anna Is A Commercial Photographer. She’s Setting Up SEM Campaigns To Draw More Traffic To Her Site. She Needs To Make Sure Her Ads Are Relevant, And She’s Doing This By Creating Ad Groups For Each Type Of Product. Take a look at the ad below:

Anna Is A Photographer. She’s Previously Focused On Wedding Photography, But She Now Takes Requests To Photograph Other Events As Well. Customers Can Contact Her Through The Site’s Enquiry Page To Make Requests. They Can Also Look At Her Gallery And Sign Up To An Email Newsletter. Anna wants to track how many people request photography for events that aren’t weddings. Where should she place the conversion tracking code?

Anna Specialises In Portrait Photography. She Uses Her Website To Reach Potential Customers And Has Recently Set Up An SEM Campaign To Draw More Traffic To Her Site. She Wants To Use Negative Keywords To Make Sure Her Ads Don’t Appear For People Who Aren’t Potential Customers. Which Of The Following Keywords Are The Negative Keywords?

Anya Is Working On A Presentation For Potential Investors. They Would Like To See How The Demand For Public Parking Has Grown In The Past Three Years. Anya Has Created The Following Four Graphics To Illustrate The Growth Demand. Which Graphic Would Be The Clearest And Make The Most Impact On The Investors?

Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?

Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?

Bobbi Owns A Protein Shake Company, Which Has Been Trading For 3 Years. Her Products Are Stocked In A Number Of Gyms, But The Company Has Not Seen Much Growth In Recent Months. Bobbi Would Now Like To Break Into The Online Market To Boost Product Sales. Which Of The Following Actions Should Bobbi Take To Identify Opportunities For Online Business Growth?

Cassie Has Been Using Spreadsheets To Keep Track Of How Her Email Campaigns Have Been Performing. She Has Created Three Different Graphs Using All Of The Data At Her Disposal. Which Graph Best Shows That The Open Rate Of Her Emails Has Decreased Over Time?

Charles Is Thinking About Taking His Business Online. He Has Many Questions, But first He Wants To Understand What Benefits Data Can Have In Online Marketing. He Needs Some Advice. What Are The Benefits Of Data In Online Marketing?

Colin Distributes A Popular Movie Review Podcast Called ‘film Talk’ From His Website. He Wants To Use Display Advertising To Attract New Visitors To His Site. Take A Look At The Three Adverts. Pick The One You Think Will Draw The Most Visitors.

Colin Has Been Running A film Review Website For His Podcasts For The Past Two Years. He’d Like To Start Advertising His Site To Increase The Number Of Subscribers. To Do That He Wants To Contact Some Media Owners. Who Do You Think Colin Should Contact?

Colin Has Created His first Video Ad, And Identified Quite A Few film-Related Websites Where He’d Like To Display It. What One Solution Will Allow Colin To Easily Place His Ad On As Many Relevant Websites As Possible?

Colin Is Getting A Lot Of Traffic To His Podcast Website, But Not Many Subscribers. He Has Budget To Design Three Display Ads To Encourage People Back To His Website To Subscribe. Colin Came Up With A List Of Target Groups That He’d Like Reach With His Ads. Help Him To Cross Off The Two Least Useful Target Groups From His List.

Colin’s Favourite Director Has Launched A New film. Colin Has Written A Review And Wants To Use It To Bring In Visitors With A Digital Campaign. Considering He Has A Limited Budget, Which Of The Website Pages Would Not Be Ideal For His Digital Ads?

Despite His Digital Presence, The Number Of Hits On Hamish’s Website Is Still Low. He’d Like To Use Analytics To find Out More About How Customers Are Interacting With His Site. What Can He Learn From Analytics? Select The Ways You Think Analytics Can Help Business Owners.

Doing Business Online Brings Lots Of Fantastic Opportunities – It Can Really Help Your Company In New And Exciting Ways. Once Your Business Is Online, What Opportunities Can You Take Advantage Of?

Eric Blake Sells The Produce From His Farm Online. He Wants To Optimise The Page That Sells Fruit And Vegetables, So He’s Looking Into Titles And Meta Tags, Headings, And Improving His Copy. Can You Help Eric Choose A Suitable Title And Meta Description?

Eric Has Been Selling Fruit And Veg Online For A While. He’s Chosen The Keywords That He Feels Will Drive The Right People To His Website; Now He Needs To Track The Progress Of These Keywords With Analytics Tools. What Information Will Analytics Give Him?

Eric Is Expanding His Business By Selling Fruit And Veg Online. His Website Has Been Up And Running For A While But He’s Not Getting Many Views Or Orders Online. Eric Knows He Can Improve His Search Engine Results With Either Paid Search Or SEO.Take a look at the following search results screens. Where will his website appear in the search results if he purely uses SEO to improve his results?

Eric Is Keen To Improve His Search Engine Results And He Wants To Use SEO To Do It. He’s Written The Step-By-Step Process For His SEO Plan, But It’s Currently In The Wrong Order. Can You Reorder It?

Eric Is Optimising His Fruit And Veg Website For SEO And Would Like To Improve His ‘Long Tail’ Keywords. Which Of These Sets Of Words Contains An Example Of Long Tail Keywords?

Eric Is Working On His Website, Which Sells Produce From His Farm. He’s Thinking Of Different Ways To Improve His Website So That It Appears On More Search Engine Results And Gets More Traffic. Which Of These Ideas Will Help Improve His Search Visibility?

Eric Sells Fruit And Veg Online And Is Using SEO To Improve Where He Ranks In Search Engine Results. He’s Researched What People Search For To Get To His Website, And He’s Created Content To Match It. Eric’s SEO Work Doesn’t Stop There Though. He’s Been Talking To Some Friends And They’ve All Offered Him Advice About How He Should Keep Up With SEO Over Time. What advice should he not take?

Eric’s Farm Produce Business Started Locally In The UK, But He’s Started Getting Orders From Overseas As Well. Not Wanting To Miss This Opportunity, Eric Decides To Optimise His Website To An International Audience. What Should He Avoid Doing? Select The Things Eric Should Avoid Then Select Submit To Remove Them.

Esmeralda Owns A Bike Shop And Wants To Make Her Website Interesting For Local Customers. She’s Currently Planning Blog Content That Will Help Her Show Up On Searches For Local Shops. She’s Had An Idea For A Post About Famous Cyclists And One About Popular Bike Trails In The Area. Which One Do You Think Esmeralda Should Start With?

Esmeralda Runs A Local Bike Shop. If She Advertises Her Shop Using The Internet, Esmeralda Could Reach People In Many Different Countries. But She Doesn’t Want To Do That. She Wants To Target Her Online Ads To Local Customers. How Can She Do This Effectively?

Esmeralda Runs A Local Bike Shop. She Knows A Lot Of Her Customers Use Smartphones With GPS, So She Invested In A Mobile App That Can Utilise This Technology. She Has A Couple Of Ideas How To Use The App To Engage Her Customers. Can You Remove The Ideas That Do Not Need GPS?

fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.

fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.

fill in the blank: Businesses should focus on social media platforms with _______.

fill in the blank: If an ad is not performing well, one effective tactic is to _____________.

fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.

fill in the blank: Short strings of specific keywords with low search volume are called ___________.

fill in the blank: Spending money on search advertising influences how your website appears in ___________.

fill in the blank: The ads on search engines are usually made up of ________.

fill in the blank: Website analytics can tell you _____________.

fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.

Hamish Has Created A Website With An Online Booking System For His Salon Appointments. He Wants To Engage More With His Customers And Came Up A List Of Goals. Help Hamish To Match Each Task With The Online Tool You Think He Should Use To Achieve His Goal.

Hamish Is A Successful Hairdresser. He’s Decided To Grow His Business By Opening Another Salon. Hamish Doesn’t Have An Online Presence Yet, But Thinks This Might Help. Which Of His Business Goals Could Being Online Help Him Achieve?

Hamish’s Website Isn’t Getting As Many Visitors As He’d Like. He’s Heard That Search Engine Marketing (SEM) Can Help, But Isn’t Sure How It Works. Can You Explain What SEM Enables You To Do?

Holly Owns A Dance Studio. To Improve Sales Of Dance Classes, She Is Reviewing How Her Marketing Team Could Update The Company’s Online Presence. As Part Of The Rebrand, The Team Listened To Customer Feedback And Mapped Customer Journeys. They Identified Two Things Online Customers Generally Struggled With: Navigating The Website And finding The Business’s Contact Information. Which Of The Brand’s Touchpoints Should Holly Modify To Help Address Her Customer’s Feedback?

How can you improve a business’s visibility to people located near you geographically?

How can you take advantage of video for your product/services without actually making a video?

If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?

If the open rate of your emails seems low, which of the following could help you fix that?

If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?

If you own a film blog, which type of customer can you expect to reach with display advertising?

If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?

In an SEM auction, your Quality Score is based on which aspect of your ad?

In what way can display advertising be effective?

Jamie Is Part Of The Content Marketing Team For fitstuff, A Sports Shop. The Content He’s Producing Needs To Appeal To New Customers, As Well As Provide Extra Value To Existing Customers. Which Of The Following Content Would Appeal Best To Both Audiences?

Jim Is Running A Bike Shop In A Popular Tourist City And He’s Started A Bike Hire Service. What Would Be The Better Way For Jim To Attract More Tourists – A Map Feature Or A Social Media Page?

Jim Owns A Local Bike Shop And Wants To Be Noticed More By The People In His Town. He Decides To Use The Internet To Connect With Customers Online By Creating A Listing For His Business In A Local Directory Like Google My Business. Help Jim Create His Listing By Choosing The Minimum Information He Should Add.

Jo Has Noticed That Some Of Her Customers Leave Her Site Without Making A Purchase. She’s Set Up Some Product Retargeting Ads, And Wants To Measure The Performance Of Her Campaign. What Parameters Should She Look At To See If She’s Attracting Potential Customers?

Jo Is About To Launch A New Online Campaign, And Wants To Know How Data Can Be Used To Make The Campaign As Effective As Possible. Rearrange The Steps Below In The Correct Order To Help Jo Understand What Should Happen first.

Jo Owns A Furniture Shop, And She’s Just Started Using The Internet To Boost Sales. She Has Some Ideas On What To Do To Sell Products On Her Website. Help Jo Decide On One Idea And Cross Off The Rest.

Jo Wants To Create A Fully Functional Online Store. Can You Check Which Of The Following Features Are Available In Most Fully Functional Online Stores?

Jo Wants To Use Analytics Data And Visitor Surveys To Make Some Improvements To Her E-Commerce Website, But She Only Has Limited Time And Budget. What Actions Could Jo Take For Each Of These findings?

Josh, An Interior Designer, Has Decided To Create Blog Posts And Share Them On Social Media To Promote His New Business. He’s Made A List Of All Of The Things He Should Remember When Writing – However, Not All Points On His List Are Correct. Can You Help Him Identify The Points That Are Correct On This List?

Justin Is A Passionate Cook. He Runs A Vegetarian Cooking Website Where He Shares Recipes And Sells Speciality Ingredients. How Could Justin Reach His Customers Through Online Video?

Justin Is Studying His Food Blog’s Analytics. He Notices That Most People Give Up On His Videos After 60 Seconds. He’s Brainstormed A List Of fixes. Cross Out The Ones That You Think Are Wrong.

Justin Is Uploading Some New Videos. What Can He Do To Increase The Chance Of Them Being Promoted And Shared?

Justin Wants To Do More Video Advertising. He Knows His Blog Audience Likes Cooking At Home, TV Shows Featuring Famous Chefs And Cooking Demo Videos. Which Keywords Should He Choose For The Google Ads Programme?

Justin Wants To Do Some Video Interviews With Other Local Chefs. He Wants To Add The Videos To His Blog. Can You Help Him Order His To-Do List?

Justin’s Created The Perfect Vegetarian Lasagne, And He Wants To Share His Recipe With The World. Can You Help Him Plan Where To Put A Promo Video So It Will Most Effectively Reach His Target Audience?

Karl, A 50-Year-Old Mechanic, Runs The Local Garage In A Small Town And Is Considering Taking His Business Online. How Could Going Digital Benefit His Business?

Lee Is Currently Trying To Promote A Free EBook Download On His Website. He Has Spent Time Creating Compelling Emails And Posting Updates On His Social Media Accounts. He Decides To Use Data To Work Out If Actionable Insights Can Improve The Success Of His Non-Paid Promotional Efforts.

Lily Has Decided To Use Some Of Her Social Media Budget For Targeted Facebook Adverts. She’s Keen To Take Her Vintage Clothing Business Global And Wants To Reach A Wider Audience, So Which Groups Should Her Advertisements Be Targeted At?

Lily Has Drafted A Number Of Different Posts For Her Social Media Accounts. Can You Match The Post To The Best Social Network For Each Of The Following Scenarios?

Lily Has Had Fun Experimenting With The Various Social Media Networks But It’s Time To Get A Little More Serious. Which Of Lily’s Business Goals Can She Achieve With Social Media?

Lily Is Keen To Use Analytics To Evaluate The Results Of Her Social Media Campaigns. Analytics Can Help With This Question. Can You Help Her By Crossing Off The Things That Analytics Won’t Be Able To Help Her With?

Lily Is Setting Up A Twitter Profile For Her Business. She’s Put Together A List Of The Key Things She’ll Need To Get Her Profile Up And Running. Can You Check Her List And Cross Off Any Items She Doesn’t Need To Include In Her Twitter Business Profile?

Lily Runs A Vintage Clothing Company. She’s Set Up An Instagram And A Facebook Page, And Has Gained Some Followers By Putting A Sign Up In Her Shop. What Can Lily Do To Keep These Followers And Encourage Others?

Lily Runs A Vintage Clothing Shop And Wants To Engage More With Her Customers Online. She Currently Posts To Two Social Media Networks But Wants To Develop A Full Social Media Strategy. Review The Possible Options. Can You Place Them Into The Right Order, Starting With What Lily Should Do first?

Lily Sees A Negative Post On Twitter About Her Vintage Clothing Business: “Received My #VintageLily Dress Today Only To find The Zip Was Broken! #Lousyservice #Vintagewoes” How Do You Think She Should Respond?

Linda Owns A Guesthouse And Has A Website Where Customers Can Book And Pay For Rooms In Advance. Linda Uses SEM To Create Targeted Ads For Her Rooms. She’s Now Looking At The Analytics Data For The Different Ad Campaigns She Runs. Take A Look At The Analytics Data For The Three Campaigns. Which One Campaign Is Performing Least Well?

Linda Runs A Guesthouse And Has Been Using Analytics To Gather Information About How People Interact With Her Website. She’s Recently Revamped Her Newsletter, And Has Made The Site Responsive To Appeal To Users On Mobile Devices. Which Elements Of The Analytics Should Linda Focus On To Measure The Effectiveness Of Her Changes?

Linda Runs A Guesthouse. She Wants To Use Analytics To Measure Traffic Coming To Her Website From Organic Search Results. What Can She Learn From Analytics Reports?

Linda Runs A Guesthouse With A Website Where People Can Book Their Rooms Online. She’s Been Using Web Analytics To Monitor How Customers Interact With Her Website. Linda Uses The Information To Improve The Site And The Visitor’s Experience. Take A Look At The Following Terms – Do You Know What They Mean In The Web Analytics World?

Linda Runs A Successful Guesthouse In The Centre Of Guildford. She Promotes The Guesthouse Online And Has A Website Where Customers Can Book And Pay For Rooms In Advance. Linda Wants To Use Segmentation To Break Down Her Analytics Data. What Information About The Visitors Can She Gather By Using This?

Linda’s Analytics Data Shows People Unsubscribing From Her Newsletter After Two Weeks. These People Also Aren’t Booking Rooms At Her Guesthouse. Linda Gets Some Advice From Her Friends. Whose Advice Should She Take?

Lydia Is A Business Student Working For A Hotel’s Marketing Department For The Summer. She’s Responsible For Creating And Promoting Content Across The Hotel’s Online Channels. What Should She Do, And In Which Order?

Maria Has A Pet Shop In Bristol, And Is Writing Fun Blog Posts About Pets On Her Website, Which Are Also Being Promoted On Her Social Media Accounts. Her Goal Is To Try And Increase Product Sales Through Content Marketing Efforts. Which Metric Is The Most Relevant In Assessing Which Blog Posts Are Contributing To Increased Product Sales?

Matt Has Found Out There’s A Growing Market For Vintage Records In Portugal. He Now Needs To Identify Insights On His New Audience Using A Variety Of Tools. Can You Help Him Match The Correct Tool With Its Corresponding Insight?

Matt Needs To Make Sure His Website Is Suitable For His Portuguese Customers. He’s Made A List Of Translation And Localisation Tasks. Which Items On His List Relate To Localisation?

Matt Runs An Online Vintage Record Store In The UK. He Wants To Expand Into New Markets, But Doesn’t Know Where To Begin. What Tools Can Help Him Choose His New Market?

Matt’s Chosen His Market, Now It’s Time To find New Customers. He Has A Few Ideas, But Not All Of Them Will Reach His Portuguese Audience. Can You Help Him Choose His Best Advertising Ideas?

Matt’s Found Out That Portugal Has Fast Internet Speeds, Which Is Great For Accessing His Website. What Things Will Matt Definitely Need To Do Now He Has Customers In A New Market?

Matt’s Getting Ready To Sell His Vintage Records To Portuguese Customers Online. But There’s One Unhelpful Task On His To-Do List. Can You Cross It Out For Him?

Michelle Has Created Some Adverts To Promote Her Wedding Photography Business In Cardiff. She Wants Her Adverts To Align With The Keywords ‘Wedding Photographer Cardiff Discount’, As She’s Offering 25% Off At The Moment. Can You Order The Following Advert Headings From Best To Worst In Terms Of How Well They Align With The Keywords?

Michelle Is A Wedding Photographer In Cardiff. She Wants To Use Search Engine Marketing To Bring Customers To Her Website. Where Will Her Website Appear If She Uses Search Engine Marketing?

Michelle Is Writing Her Search Ad For Her Wedding Photography Business. She Wants To Make Sure It Stands Out. Which Of These Text Statements Would Work Best As An Ad?

Mo Has A Plumbing Business. He’s Noticed That Other Service Companies Publish Short Videos To Show Off Their Expertise, Products, And How They Do Things. This Engages Their Customers And Drives Interest In Their Services. To Help Customers With Common Plumbing Problems, He Wants To Create A Do-It-Yourself Video On His Website. How Long Should He Make His Video?

Mo Is A Plumber In Glasgow. He Has A Mobile-Friendly Website, And Wants To Make Sure His Site Becomes More Visible On The Results Page During A Search. Which Keywords Do You Think Would Work Well For His Mobile SEO?

Mo Is Keen To Advertise His Plumbing Business. He Needs To find The Display Advert Design That Will Display Optimally On A Large Smartphone Device, As That’s What Most Of His Customers Use. Which Of The Designs Would Work Best On Smartphones?

Mo’s A Plumber With A Responsive Website. He Wants To Make Sure He’s Using The Right Keywords For His Mobile SEO. Which Online Tool Could Help Him Identify Which Keywords Would Be Most Effective?

Most web analytics tools can tell you what information about the user?

Now That Phil Has Decided On A Responsive Website, He Needs To Select A Great Design. Have A Look At These Website Layouts. Which Do You Think Is Best Suited For Mobile?

Office Sets Are Steady Sellers For Jo. How Can She Suggest Office Furniture Items To Customers Who Might Not Have Considered Them Yet?

Omar Owns A Stall Selling Handmade Cosmetics, And Wants To Launch An E-Commerce Site. He Has Lots Of Experience Selling His Products In Person At Markets, But Is Now Hoping To Reach More Customers Online. Can You Advise Omar On How To Make Both His Online And Offline Business Successful?

Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

Organic Search Results Appear When Someone Makes A Search Using A Search Engine. They Aren’t Paid For By Businesses And They Aren’t Adverts. Which Of The Images Shows The Organic Search Results From This Particular Search?

Phil Has Limited Technical Knowledge But He Wants To Create An App To Simplify The Booking Process For His Customers. It’s Important To Select The Right Approach When Making An App. Which Of The Following Routes Would You Not Recommend To Phil?

Phil Runs A Local Plumbing Business. He Has A Website But It Isn’t Mobile-Optimised. He’s Deciding Whether To Make His Site Responsive Or Create A Customised App. Help Him To Decide Which Route To Take first.

Portugal Seems Like A Good Market For Matt To Move Into. He’s Looked Into The Legal Requirements Of Trading Records In Portugal And Is Pleased To find There Aren’t Any. But What Other financial Or Regulatory Requirements Should He Check?

Ryan Has Written Some KPIs To Help His fitness Centres Achieve The Business Goal Of “Improving Overall Client Satisfaction”. Review These Four KPIs. Which Do You Think fit The Criteria Of Being Specific, Measurable, Attainable, Relevant And Time-Bound?

Sam Has Recently Decided To Launch An Online fitness Coaching Service. He Has Registered A Domain Name And Set Up A Website, But Is Unsure Of How To Launch His Business Online In A Way That Will Help Him Grow Sustainably. Help Sam Create His Own Online Business Strategy, By Selecting The Correct Steps He Should Take.

Search engine marketing can also be called what?

Seth Is Considering Advertising His Business Using Paid Search Results. What Do You Think Makes Paid Search Advertising So Effective As A Marketing Method? Look At The Following Statements And Decide Whether They Are True Or False.

Seth Is Opening A Coffee Shop And Is Looking To Attract New Customers. Take A Look At The List Of Benefits Seth Sees In Using Search Engines. One Statement Is Not True. Can You Cross It Out?

Seth Would Like To Make Sure As Many Interested Customers As Possible Are Seeing His Business’s Website Displayed In Their Search Results. What Are A Few Things He Could Pay Attention To In Order To Achieve This?

Seth’s Coffee Shop Is Unique – It Has An Outside Roof Terrace And A Library Area So Customers Can Read While They Sip. He Also Sells Rare Coffee Beans Imported From Peru. What Are A Few Techniques He Could Use To Make His Website More Relevant To Its Desired Users?

Seth’s Website Has Been Up And Running For A While, But He Isn’t Sure How Effective It’s Been At Drawing In New Customers. How Can Google Search Console Help Seth With This?

Steph Is Curious To Learn How Her Customers React To Email Marketing Campaigns. What Kind Of Analytics Data Might She Expect To Get From Her Recent Email Marketing Action?

Steph Is Thinking About Using An Email Marketing Service To Help Her Send Out Marketing Emails For Her Pet Supplies Store. What Benefits Are There To Using An Email Marketing Service?

Steph Is Writing A Marketing Email To Send Out To Customers Who Have Bought Puppy Food And Toys From Her Online Shop. Which Of The Following Options Should She Select To Use In The Subject Line Of The Email?

Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

The increased use of the internet presents a lot of potential for which types of businesses?

To an owner or administrator, what is a functional benefit of having an online store?

To Increase Her Quality Score, Michelle Is Thinking About The Best Keywords And Phrases To Use. Cross Off The Keywords Which She Shouldn’t Use.

To Make The Homepage Of Her Local Bakery Website Interesting, Addie Wants To Add Some Media Elements To It. Different Elements Will Cause The Page To Take Longer To Load, So She Needs To Get The Right Mix For The Site. Can You Put The Following Elements In Order From The Ones With The Longest Load Time To The Shortest?

To Maximise The Hits On His Website, Colin Wants To Target Two Different Audiences Using Both Display Ads And Search Advertising. His Two Target Audiences Include Cinema-Goers And Home Movie Watchers. Which Type Of Approach Would Work For Each Audience?

Using videos in email marketing and social media is an effective way to do what?

What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?

What can a business use to send messages to users who have already downloaded their app?

What can conversion tracking in search help you measure?

What can social media analytics tools help you measure when assessing campaign results?

What can using video as part of your online presence help you create?

What does responsive design mean?

What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

What is a key benefit of having an online presence for a business?

What is a web server?

What is an example of product merchandising?

What is the best way to put your social content in front of people who don’t already follow you?

What is the best way to translate the content on your website for a new market?

What is the first step in creating an online business strategy?

What is the first step of display retargeting?

What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?

What is the purpose of the ‘See, Think, Do, Care’ framework?

What makes the data cycle useful?

What should a business do first, when considering going into a new market?

What should be the first step of a structured SEO plan?

What should you consider when developing your website content?

What should your search ad have in order to promote more clicks?

What technology do search engines use to ‘crawl’ websites?

What type of information can KPIs provide?

What would be beneficial to include on a product description page?

When adapting your website for customers who speak a different language, what should you do?

When considering how mobile users will search for your business, which types of keywords should you focus on?

When expanding a business internationally, which of the following is most important to provide on your website?

When incorporating videos into a digital strategy, which of the following tactics provides value to customers?

When it comes to optimising your website’s SEO for mobile users, which of the following is a crucial factor to keep in mind?

When it comes to search ads, which description best describes ‘negative keywords’?

When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?

When looking to attract a local audience, why it is important to optimise your website and content for mobile users?

When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?

When making video content for your display ads, what is most important to ensure?

When selling to people in different countries, what payment form should you consider using if you aren’t already?

When setting up display advertising campaigns, who can you target?

When using search engine marketing, where can your ads appear?

Which details should you look to include on a business profile page on social media?

Which of the following best describes why approaches to writing need to be adapted for online content?

Which of the following can be used to target an audience when using some social media ads?

Which of the following can businesses achieve by using social media?

Which of the following can help a search engine understand what your page is about?

Which of the following can help you gain visibility in search engines?

Which of the following factors help search engines determine if your business is local?

Which of the following factors should you consider when optimising your website for search engines?

Which of the following is a benefit of registering your business in online local listings?

Which of the following is a benefit of using relevant ads and landing pages?

Which of the following is a benefit of using spreadsheets?

Which of the following is a common feature of email marketing platforms?

Which of the following is a good way to get other websites to link to your site?

Which of the following is a pitfall when using social media for business?

Which of the following is a sign that customers are having trouble using a particular device to make purchases?

Which of the following is an accurate definition of what a content marketing campaign involves?

Which of the following is an advantage of e-commerce?

Which of the following is an example of a ‘call to action’ on a website?

Which of the following is an example of a local search?

Which of the following is an example of a social media goal?

Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

Which of the following is primarily meant to target new customers online?

Which of the following is something you’ll probably want to exclude from your website?

Which of the following is the easiest way for visitors to learn about a business while visiting a website?

Which of the following is true when purchasing ad placements on an advertising network?

Which of the following metrics could help you understand which blog post is resonating the most with your audience?

Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?

Which of the following page titles would be most suitable for a website page describing a store’s return policy?

Which of the following statements is true when describing how retargeting ads work?

Which of the following statements is true when it comes to developing a web presence for a business?

Which of the following statements is true when it comes to running email campaigns for a business?

Which of the following statements is true when it comes to taking a business online?

Which of the following statements is true when marketing your business online?

Which of the following will you need to start an email marketing programme?

Which of the following would be an ideal goal for an SEO plan?

Which of these can Google Search Console help you to do?

Which of these is a good practice to keep in mind when sending emails to your contacts?

Which of these is an important factor in the paid search auction system?

Which section of Google Analytics can tell you whether visitors have found your website via social media?

Which term best describes the business activity that occurs when website visitors buy products or services from you online?

Which three pieces of information are essential to include first in your local directory listing?

Which tool helps you measure the success of your website?

Which type of data relates to a metric that can be represented with a number?

Why are search engines a great place for a business to be found?

Why is optimising customer touchpoints online beneficial for businesses?