Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Google Mobile Experience Certification Exam Answers 2022

Google Mobile Experience Certification Exam Answers

Google Marketing Platform product certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. This certification exam is designed for users with hands-on experience, and will test on specific predetermined criteria aligned with critical job tasks.

About this exam

Demonstrate your mastery of driving growth with mobile experiences. This exam tests knowledge across a broad range of topics related to mobile user experience. Users completing this exam should have a familiarity with mobile as an acquisition channel and understand its role in online behavior.

By earning the Google Ads Drive Growth with Mobile Certification, Google Recognizes your ability to:

Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.

Certification Exam: Mobile Experience Certification Exam

Study Mobile User Experience:

Mobile Experience Certification Exam
https://skillshop.exceedlms.com/student/path/212715-mobile-experience-certification-exam

Questions & Answers

A gym equipment business called Gymnex feels like some of the pages on their website are weaker than others. The teams at Gymnex understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help Gymnex to identify which pages need the most attention with regards to CRO?

  1. Comparing other businesses’ websites against their own
  2. Having a designer inspect the cosmetic side of the pages
  3. Reviewing the website’s funnel or flow
  4. Checking the “Landing pages” section in Google Ads

Correct Answer:

  • Reviewing the website’s funnel or flow

A horse racing equipment business called SportsJockey feels like some of the pages on their website are weaker than others. The teams at SportsJockey understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help SportsJockey to identify which pages need the most attention with regards to CRO?

  1. Checking the “Landing pages” section in Google Ads
  2. Comparing other businesses’ websites against their own
  3. Reviewing the website’s funnel or flow
  4. Having a designer inspect the cosmetic side of the pages

Correct Answer:

  • Reviewing the website’s funnel or flow

A sports ticket vending business called StadiumSpirit feels like some of the pages on their website are weaker than others. The teams at StadiumSpirit understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help StadiumSpirit to identify which pages need the most attention with regards to CRO?

  1. Having a designer inspect the cosmetic side of the pages
  2. Checking the “Landing pages” section in Google Ads
  3. Reviewing the website’s funnel or flow
  4. Comparing other businesses’ websites against their own

Correct Answer:

  • Reviewing the website’s funnel or flow

Alberto has been researching what makes a user-focused organization a successful one. During this research, Alberto has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis. What is the marketer’s part in optimizing the user experience on an ongoing basis?

  1. Aligning with developers to create options for testing site and app improvements
  2. Running tests across advertising platforms and implementing results to improve efforts
  3. Implementing tracking for measurable outcomes and share data across teams
  4. Supporting and encouraging testing and enabling budgets to allow for it

Correct Answer:

  • Running tests across advertising platforms and implementing results to improve efforts

Amelia is determined to convert their business, Geogenics, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?

  1. Building relationships between teams like marketing and product
  2. Having the marketer take sole responsibility of making user-centric design
  3. Having each team measure different key performance indicators (KPIs)
  4. Investing heavily in developer resources

Correct Answer:

  • Building relationships between teams like marketing and product

Amir works as a marketer at Dogily, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?

  1. So that the teams can collaborate on leadership efforts
  2. To make sure branding consistency and minimize errors
  3. So that all teams can handle user feedback
  4. To create diverse strategies within each individual team

Correct Answer:

  • To make sure branding consistency and minimize errors

Anja is the marketer for ShoesForLife.com. She’s patterned the design of her web site after LotsOfShoes.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her web site. What advice would you give to Anja to make her site more successful?

  1. Focus on providing a seamless experience for users.
  2. Provide a way for users to leave and read reviews from other customers.
  3. Add a PCI-compliant payment gateway to bolster user confidence in site security.
  4. Remove all flash content and switch fully to HTML5.

Correct Answer:

  • Focus on providing a seamless experience for users.

Antonio works as a marketer at FelineFriendly, a business comprised of marketing, development, designer, and leadership teams. Antionio and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?

  1. So that the teams can collaborate on leadership efforts
  2. To make sure branding consistency and minimize errors
  3. So that all teams can handle user feedback
  4. To create diverse strategies within each individual team

Correct Answer:

  • To make sure branding consistency and minimize errors

Autosity feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Karl to identify opportunities to improve this area. Which of the following actions would help Karl to identify opportunities in improving Autosity’s mCvR?

  1. Reviewing search term reports in their Google Ads account
  2. Analyzing demographic reports for Autosity’s industry
  3. Comparing the desktop conversion rate to mCvR
  4. Accessing the desktop version of the site from different locations

Correct Answer:

  • Comparing the desktop conversion rate to mCvR

Billy is a marketer for BadCooking.com. Users are leaving negative feedback about the purchasing experience. She’s called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers.

  1. It integrates with Apple Pay and Samsung Pay.
  2. It offers rewards for new user referrals.
  3. It works on web sites, apps, Android, and iOS.
  4. It securely stores payment information.
  5. It supports co-branded cards, such as those by Citi.

Correct Answer:

  • It works on web sites, apps, Android, and iOS.
  • It securely stores payment information.

Bob helps to optimize the mobile experience for ArtfulGarden’s website and app. Bob understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does the mobile network present an opportunity for mobile devices when it comes to marketing?

  1. Mobile networks always offer consistent speeds.
  2. Mobile networks are faster than Wifi connections.
  3. The mobile web remains the most widely used platform.
  4. The mobile web offers more overall diversity than desktops do.

Correct Answer:

  • The mobile web remains the most widely used platform.

Cabzio feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo to identify opportunities in improving Cabzio’s mCvR?

  1. Reviewing search term reports in their Google Ads account
  2. Experiencing the site as a mobile user
  3. Analyzing demographic reports for Cabzio’s industry
  4. Accessing the desktop version of the site from different locations

Correct Answer:

  • Experiencing the site as a mobile user

Caitlyn is responsible for leading the testing at Jellyish. Caitlyn has been using a testing platform for Jellyish’s site. Why should Jellyish integrate their testing platform with their site analytics?

  1. To give all teams at Jellyish easier access to the test results
  2. To automatically forward relevant data to the Google Ads account
  3. To quickly and easily identify problem areas
  4. To allow site users to see results of the tests

Correct Answer:

  • To quickly and easily identify problem areas

Calvin is a marketer at Games Galore, a user-focused organization. Calvin has been given advice to establish a relationship with the development team at Games Galore. Why is it important for a user-focused organization such as Games Galore, for marketers to establish relationships with developers?

  1. To understand the constraints that limits developers when they’re building a site or app
  2. To build morale within the organization and, in turn, promote a supportive work environment
  3. To gain assistance from the developers when it comes to creating content on Google Ads
  4. To encourage developers to implement marketing related changes quicker than usual

Correct Answer:

  • To understand the constraints that limits developers when they’re building a site or app

Cecila helps to optimize the mobile experience for GroveClove’s website and app. Cecila understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does performance present an opportunity for mobile devices when it comes to marketing?

  1. Marketers can expect users to keep up-to-date with the latest mobile device models.
  2. Building thoughtful, simpler interfaces can help improve speed and performance across all device types.
  3. Marketers can rely on mobile device manufacturers and OS developers to keep mobile devices at top speed.
  4. Mobile devices increase in performance over time as they are used more frequently.

Correct Answer:

  • Building thoughtful, simpler interfaces can help improve speed and performance across all device types.

Charles is determined to reshape their business, KindMind, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?

  1. Investing heavily in developer resources
  2. Creating a continuous cycle of listening to users, testing and iterating
  3. Having each team measure different key performance indicators (KPIs)
  4. Having the marketer take sole responsibility of making user-centric design

Correct Answer:

  • Creating a continuous cycle of listening to users, testing and iterating

Claudia has been working on improving the mobile experience for UplandHut. The owner of UplandHut is interested in quantifying the impact that Claudia’s work has had. Claudia knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Claudia calculate rel mCvR for UplandHut?

  1. By dividing the mobile conversion rate by the desktop conversion rate
  2. By dividing the desktop conversion rate by the mobile conversion rate
  3. By multiplying the mobile conversion rate by the desktop conversion rate
  4. By multiplying the desktop conversion rate by the mobile conversion rate

Correct Answer:

  • By dividing the mobile conversion rate by the desktop conversion rate

Conversions, Inc. is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Conversions, Inc. are worth testing, Erika is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?

  1. Why is one Google Ads campaign performing better than another campaign?
  2. Why is the majority of traffic to the site coming from mobile devices?
  3. How much improvement can be made on this page?
  4. Can the click-through rate be further improved for this ad?

Correct Answer:

  • How much improvement can be made on this page?

Daniel manages the Google Ads account for the business, TruckBooks. Daniel focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can TrucksBooks expect to see in their Google Ads account if Daniel is successful in increasing the mCvR?

  1. Conversions and revenue increase.
  2. Clicks and revenue decrease.
  3. Clicks and average order value decrease.
  4. Clicks and average order value increase.

Correct Answer:

  • Conversions and revenue increase.

Diane is explaining to their client, SushiZoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

  1. The initial search and exploration phase
  2. The exploration and action phase
  3. The exploration and evaluation phase
  4. The initial search and action phase

Correct Answer:

  • The exploration and evaluation phase

Elliott is the owner of a user-focused organization called Missionflow. Elliott wants to encourage cross-functional collaboration between the teams at Missionflow. Which question is suitable to ask to encourage cross-functional collaboration between Missionflow’s teams?

  1. Do the website and app both deliver high-quality user experiences?
  2. What percentage of the marketing budget can accurate metrics quantify?
  3. Are the teams utilizing the latest features in Google Ads?
  4. How many offline interactions does it take to create a conversion?

Correct Answer:

  • Do the website and app both deliver high-quality user experiences?

Emily helps to optimize the mobile experience for GardenFolio’s website and app. Emily understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does the mobile network present an opportunity for mobile devices when it comes to marketing?

  1. Mobile networks are faster than Wifi connections.
  2. The mobile web offers more overall diversity than desktops do.
  3. The mobile web remains the most widely used platform.
  4. Mobile networks always offer consistent speeds.

Correct Answer:

  • The mobile web remains the most widely used platform.

Eva has been researching what makes a user-focused organization a successful one. During this research, Eva has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis. What is the data scientist’s part in optimizing the user experience on an ongoing basis?

  1. Supporting and encouraging testing and enabling budgets to allow for it
  2. Building the test environments and implementing changes that were successful in testing
  3. Implementing tracking for measurable outcomes and share data across teams
  4. Aligning with developers to create options for testing site and app improvements

Correct Answer:

  • Implementing tracking for measurable outcomes and share data across teams

Famke is the marketer for BigHair.com. She’s patterned the design of her web site after Wig-a-rama.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her web site. What advice would you give to Famke to make her site more successful?

  1. Add a PCI-compliant payment gateway to bolster user confidence in site security.
  2. Remove all flash content and switch fully to HTML5.
  3. Focus on providing a seamless experience for users.
  4. Enhance the search feature of the site with full text searching.

Correct Answer:

  • Focus on providing a seamless experience for users.

Forrest is in the market for a barbecue grill. He did a Google search and clicked a link to an outdoor products site named OutdoorMan.com. What must the site marketer for OutdoorMan.com do to make a good first impression of the site on Forrest?

  1. Provide a very welcoming experience for him
  2. Display contact information
  3. Display a video window of products in use
  4. Display their most popular products on the home page

Correct Answer:

  • Provide a very welcoming experience for him

Fred is explaining to their client, Foodoko, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

  1. The exploration and action phase
  2. The initial search and exploration phase
  3. The exploration and evaluation phase
  4. The evaluation and action phase

Correct Answer:

  • The exploration and evaluation phase

Fred is explaining to their client, Munchoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

  1. The exploration and evaluation phase
  2. The initial search and exploration phase
  3. The exploration and action phase
  4. The initial search and action phase

Correct Answer:

  • The exploration and evaluation phase

FuelCoach feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo to identify opportunities in improving FuelCoach’s mCvR?

  1. Accessing the desktop version of the site from different locations
  2. Reviewing search term reports in their Google Ads account
  3. Comparing the desktop conversion rate to mCvR
  4. Analyzing demographic reports for FuelCoach’s industry

Correct Answer:

  • Comparing the desktop conversion rate to mCvR

James is a marketer at PopWeb, a user-focused organization. James has been given advice to establish a relationship with the development team at PopWeb. Why is it important for a user-focused organization such as PopWeb, for marketers to establish relationships with developers?

  1. To build morale within the organization and, in turn, promote a supportive work environment
  2. To encourage developers to implement marketing related changes quicker than usual
  3. To understand the constraints that limits developers when they’re building a site or app
  4. To gain assistance from the developers when it comes to creating content on Google Ads

Correct Answer:

  • To understand the constraints that limits developers when they’re building a site or app

Jane recently attended a conference where great emphasis was placed on the topic of conversion rate optimization (CRO). Jane feels like CRO would take their business, Thermala, to the next level. Why is CRO important?

  1. It gives businesses an accurate projection of what to expect from the industry and its users in the future.
  2. It’s an entirely automated feature, allowing business owners and teams to focus on other areas of the business.
  3. It provides invaluable insights into what other businesses are focusing on in the same industry.
  4. It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.

Correct Answer:

  • It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.

Jenny has been the marketer for CleanFoods.com since it came up 15 years ago. The web site is still using the same web application platform used to create it. Jenny thinks it’s time to update to a progressive web app (PWA). What are two benefits of moving CleanFoods.com to a PWA platform? Select the best answers.

  1. Accessible from phone’s home screen
  2. Fully supported by Android and iOS
  3. Automatic certification in app stores
  4. Responds dynamically to input
  5. Better hardware integration

Correct Answer:

  • Accessible from phone’s home screen
  • Responds dynamically to input

Jerry is in the market for a sewing machine. He did a Google search and clicked a link to a national brand named Bernina. What must the site marketer for Bernina do to make a good first impression of the site on Jerry?

  1. Display their most popular products on the home page
  2. Ensure he feels as welcome as if he was at the store
  3. Display contact information
  4. Display all their products on the home page

Correct Answer:

  • Ensure he feels as welcome as if he was at the store

Kathy has been the lead marketer for ChickenChef.com for the past 10 years. The web site is still using the same web application platform used to create it. Kathy thinks it’s time to update to a progressive web app (PWA). What are two benefits of moving ChickenChef.com to a PWA platform? Select the best answers.

  1. Works on flaky connections
  2. Accessible from phone’s home screen
  3. Fully supported by Android and iOS
  4. Automatic certification in app stores
  5. Less device battery drain

Correct Answer:

  • Works on flaky connections
  • Accessible from phone’s home screen

Kelli is a marketer for UpSide.com. A high percentage of customers begin a purchase and don’t finish. She’s called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers.

  1. Google Pay supports up to 4 ACH bank accounts per user.
  2. It offers rewards for new user referrals.
  3. It securely stores payment information.
  4. It supports co-branded cards, such as those by Citi.
  5. Completing checkout takes less than six clicks or taps.

Correct Answer:

  • It securely stores payment information.
  • Completing checkout takes less than six clicks or taps.

Kyle is a marketer at flightzy. Kyle has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at flightzy. How does measuring the same KPIs across teams help to create a more user-focused organization?

  1. It encourages feedback from users.
  2. It prevents misalignment.
  3. It guarantees more conversions.
  4. It unlocks additional features in Google Analytics.

Correct Answer:

  • It prevents misalignment.

Lloyd has been researching what makes a user-focused organization a successful one. During this research, Lloyd has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis. What is the designer’s part in optimizing the user experience on an ongoing basis?

  1. Aligning with developers to create options for testing site and app improvements
  2. Supporting and encouraging testing and enabling budgets to allow for it
  3. Building the test environments and implementing changes that were successful in testing
  4. Implementing tracking for measurable outcomes and share data across teams

Correct Answer:

  • Aligning with developers to create options for testing site and app improvements

Lydia is determined to transform their business, Naturentic, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?

  1. Investing heavily in developer resources
  2. Having the marketer take sole responsibility of making user-centric design
  3. Segmenting teams internally to drive individual focus
  4. Creating a continuous cycle of listening to users, testing and iterating

Correct Answer:

  • Creating a continuous cycle of listening to users, testing and iterating

Maria has been working on improving the mobile experience for FarmCub. The owner of FarmCub is interested in quantifying the impact that Maria’s work has had. Maria knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Maria calculate rel mCvR for FarmCub?

  1. By dividing the mobile conversion rate by the desktop conversion rate
  2. By multiplying the desktop conversion rate by the mobile conversion rate
  3. By dividing the desktop conversion rate by the mobile conversion rate
  4. By multiplying the mobile conversion rate by the desktop conversion rate

Correct Answer:

  • By dividing the mobile conversion rate by the desktop conversion rate

Martha is the marketer for Circus.com. She’s patterned the design of her web site after BigTop.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her website. What advice would you give to Martha to make her site more successful?

  1. Focus on changes that improve user satisfaction of the site.
  2. Broaden the scope of products offered on the site.
  3. Remove all flash content and switch fully to HTML5.
  4. Provide a way for users to leave and read reviews from other customers.

Correct Answer:

  • Focus on changes that improve user satisfaction of the site.

Melanie is a marketer for the company GlobalVision. Melanie wants to help build a strong, more user-focused organization by getting the support of GlobalVision’s leadership. Which of the following is a recommended action for Melanie to gain the support of leadership in this area?

  1. Showing the performance statistics of the design team
  2. Showing a summary breakdown of the Google Ads account
  3. Showing benchmark data across the competition
  4. Showing a comparison of performance between the development and marketing teams

Correct Answer:

  • Showing benchmark data across the competition

Murphy is the owner of a user-focused organization called FusionTactics. Murphy wants to encourage cross-functional collaboration between the teams at FusionTactics. Which question is suitable to ask to encourage cross-functional collaboration between FusionTactics’s teams?

  1. Are the teams utilizing the latest features in Google Ads?
  2. How many offline interactions does it take to create a conversion?
  3. Do web and app teams have aligned goals and strategies?
  4. What percentage of the marketing budget can accurate metrics quantify?

Correct Answer:

  • Do web and app teams have aligned goals and strategies?

Myrna is a marketer for TryAndBuy.com. Drop-off rates at the checkout page are trending high on the site. She has called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers.

  1. It’s accepted by every bank that accepts Visa or Mastercard.
  2. It securely stores payment information.
  3. Completing checkout takes less than six clicks or taps.
  4. It offers rewards for new user referrals.
  5. It supports co-branded cards, such as those by Citi.

Correct Answer:

  • It securely stores payment information.
  • Completing checkout takes less than six clicks or taps.

Nelson is a marketer for the company WorldTrend. Nelson wants to help build a strong, more user-focused organization by getting the support of WorldTrend’s leadership. Which of the following is a recommended action for Nelson to gain the support of leadership in this area?

  1. Showing benchmark data across the competition
  2. Showing a summary breakdown of the Google Ads account
  3. Showing the performance statistics of the design team
  4. Showing a comparison of performance between the development and marketing teams

Correct Answer:

  • Showing benchmark data across the competition

Noel is responsible for leading the testing at Sweetfizz. Noel has been using a testing platform for Sweetfizz’s site. Why should Sweetfizz integrate their testing platform with their site analytics?

  1. To quickly and easily identify problem areas
  2. To allow site users to see results of the tests
  3. To automatically forward relevant data to the Google Ads account
  4. To give all teams at Sweetfizz easier access to the test results

Correct Answer:

  • To quickly and easily identify problem areas

Patrick works as a marketer at Petonix, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?

  1. So that all teams can handle user feedback
  2. To make sure branding consistency and minimize errors
  3. So that the teams can collaborate on leadership efforts
  4. To create diverse strategies within each individual team

Correct Answer:

  • To make sure branding consistency and minimize errors

Rachelle is new to conversion rate optimization but is eager to get started. Which of the following steps should be her first priority?

  1. Using data and user feedback to identify areas of opportunity
  2. Implementing an A/B test on the homepage
  3. Speaking to the developer team about implementing changes
  4. Creating a hypothesis to test based on her preferences

Correct Answer:

  • Using data and user feedback to identify areas of opportunity

RecruitJet is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within RecruitJet are worth testing, Keaton is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?

  1. Why is one Google Ads campaign performing better than another campaign?
  2. Can the click-through rate be further improved for this ad?
  3. Why is the majority of traffic to the site coming from mobile devices?
  4. How valuable is the traffic to this page?

Correct Answer:

  • How valuable is the traffic to this page?

Ruth is a marketer at GraphicMagic, a user-focused organization. Ruth has been given advice to establish a relationship with the development team at GraphicMagic. Why is it important for a user-focused organization such as GraphicMagic, for marketers to establish relationships with developers?

  1. To understand the constraints that limits developers when they’re building a site or app
  2. To build morale within the organization and, in turn, promote a supportive work environment
  3. To encourage developers to implement marketing related changes quicker than usual
  4. To gain assistance from the developers when it comes to creating content on Google Ads

Correct Answer:

  • To understand the constraints that limits developers when they’re building a site or app

Shanna is a marketer for the company CentralTotal. Shanna wants to help build a strong, more user-focused organization by getting the support of CentralTotal’s leadership. Which of the following is a recommended action for Shanna to gain the support of leadership in this area?

  1. Showing benchmark data across the competition
  2. Showing a comparison of performance between the development and marketing teams
  3. Showing a summary breakdown of the Google Ads account
  4. Showing the performance statistics of the design team

Correct Answer:

  • Showing benchmark data across the competition

Shelly has been learning how to find opportunities with conversion rate optimization (CRO). Shelly has been instructed to tell the team at Drivesy to use their Drivesy mobile site in real-world situations. Why is it important for Drivesy to see how their mobile site works in real-world situations with regards to CRO?

  1. To identify whether the mobile site attracts the attention of nearby people as they use it.
  2. The mobile site’s speed and performance may vary depending on various factors.
  3. To see how it compares against mobile sites belonging to other businesses in the industry.
  4. The visuals of the mobile site may appear different in various lighting situations.

Correct Answer:

  • The mobile site’s speed and performance may vary depending on various factors.

Stuart is in the market for a rain coat. He did a Google search and clicked a link to an outdoor clothing site named CoverUp.com. What must the site marketer for CoverUp.com do to make a good first impression of the site on Stuart?

  1. Display a video window of products in use
  2. Display all their products on the home page
  3. Display their most popular products on the home page
  4. Provide a very welcoming experience for him

Correct Answer:

  • Provide a very welcoming experience for him

Summer is responsible for leading the testing at Sweetfizz. Summer has been using a testing platform for Sweetfizz’s app. Why should Sweetfizz integrate their testing platform with their app analytics?

  1. To allow app users to see results of the tests
  2. To automatically forward relevant data to the Google Ads account
  3. To give all teams at Sweetfizz easier access to the test results
  4. To quickly and easily identify problem areas

Correct Answer:

  • To quickly and easily identify problem areas

Ted is new to conversion rate optimization but is eager to get started. Which of the following steps should be his first priority?

  1. Analyzing what businesses in the same industry are doing
  2. Implementing an A/B test on the homepage
  3. Using data and user feedback to identify areas of opportunity
  4. Creating a hypothesis to test based on his preferences

Correct Answer:

  • Using data and user feedback to identify areas of opportunity

Tessa is a marketer at Interflight. Tessa has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Interflight. How does measuring the same KPIs across teams help to create a more user-focused organization?

  1. It prevents misalignment.
  2. It encourages feedback from users.
  3. It unlocks additional features in Google Analytics.
  4. It guarantees more conversions.

Correct Answer:

  • It prevents misalignment.

The business, Altawatch, has an effective team that comprises of an analyst, C-level, designer, developer, and marketer. Regardless of their job title or function, their work all has something in common. What do these members of Altawatch share in common?

  1. They’re all trying to understand how users are interacting with experiences.
  2. Each of their primary goals is to drive revenue.
  3. All of their business roles connect to the end user.
  4. They all work directly with the Google Ads interface.

Correct Answer:

  • All of their business roles connect to the end user.

The business, Monitoro, has an effective team comprised of an analyst, C-level, designer, developer, and marketer. Regardless of their job title or function, their work all has something in common. What do these members of Monitoro share in common?

  1. Their primary goal is to grow social engagement.
  2. All of their business roles connect to the end user.
  3. They’re all primarily focused on driving traffic.
  4. They all work directly with the Google Ads interface.

Correct Answer:

  • All of their business roles connect to the end user.

The business, WatchSpark, has an effective team comprised of an analyst, C-level, designer, developer, and marketer. Regardless of their job title or function, their work all has something in common. What do these members of WatchSpark share in common?

  1. All of their business roles connect to the end user.
  2. They’re all trying to understand how users are interacting with experiences.
  3. Each of their primary goals is to drive revenue.
  4. Their primary goal is to grow social engagement.

Correct Answer:

  • All of their business roles connect to the end user.

The marketing team at DockHawk consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into DockHawk’s mobile site and app experience?

  1. Because it’ll make sure users to leave positive reviews about DockHawk
  2. Because it’ll help them to grow and organize their audience lists to a greater extent
  3. Because there are still many complex interactions that a user has with a site or app after clicking on an ad
  4. Because it’ll help to further improve the click-through rate in their Google Ads account

Correct Answer:

  • Because there are still many complex interactions that a user has with a site or app after clicking on an ad

The marketing team at GoldBoat consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into GoldBoat’s mobile site and app experience?

  1. Because itll make sure users to leave positive reviews about GoldBoat
  2. Because there are still many complex interactions that a user has with a site or app after clicking on an ad
  3. Because it’ll help them to grow and organize their audience lists to a greater extent
  4. Because it’ll help to further improve the click-through rate in their Google Ads account

Correct Answer:

  • Because there are still many complex interactions that a user has with a site or app after clicking on an ad

The marketing team at Shipza consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into Shipza’s mobile site and app experience?

  1. Because there are still many complex interactions that a user has with a site or app after clicking on an ad
  2. Because it’ll help them to grow and organize their audience lists to a greater extent
  3. Because it’ll make sure users to leave positive reviews about Shipza
  4. Because it’ll help to further improve the click-through rate in their Google Ads account

Correct Answer:

  • Because there are still many complex interactions that a user has with a site or app after clicking on an ad

The product managers and developers for GlobalMovers.com have spent considerable effort to improve the performance of the website. Now they are trying to determine the best way to measure the performance of the site. What is one factor they should consider in choosing performance metrics?

  1. Ratio of total visitors per day to total hits per day
  2. Using real-world results instead of lab-testing results
  3. Separating spider hits from cached and visitor hits
  4. Using cloud-based testing services to simulate the actual user experience

Correct Answer:

  • Using real-world results instead of lab-testing results

The product managers and developers for MoveMyStuff.com have spent considerable effort to improve the responsiveness of the website. Now, they’re trying to determine the best way to measure the performance of the site. What’s one factor they should consider in choosing responsiveness metrics?

  1. Ratio of total visitors per day to total hits per day
  2. Using cloud-based testing services to simulate the actual user experience
  3. Separating spider hits from cached and visitor hits
  4. Using real-world results instead of lab-testing results

Correct Answer:

  • Using real-world results instead of lab-testing results

The product managers and developers for MovingAway.com have spent considerable effort to improve the responsiveness of the website. Now, they’re trying to determine the best way to measure the performance of the site. What’s one factor they should consider in choosing responsiveness metrics?

  1. Average time between user clicks measures view time
  2. Ratio of total visitors per day to total hits per day
  3. Using cloud-based testing services to simulate the actual user experience
  4. Using real-world results instead of lab-testing results

Correct Answer:

  • Using real-world results instead of lab-testing results

Tia manages the Google Ads account for the business, RelicsComics. Tia focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Tia is successful in increasing the mCvR?

  1. Clicks and average order value decrease.
  2. Conversions and revenue increase.
  3. Clicks and revenue increase.
  4. Clicks and average order value increase.

Correct Answer:

  • Conversions and revenue increase.

Tony recently attended a summit where great emphasis was placed on the topic of conversion rate optimization (CRO). Tony feels like CRO would take their business, FountainCloud, to the next level. Why is CRO important?

  1. It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.
  2. It gives businesses an accurate projection of what to expect from the industry and its users in the future.
  3. It’s an entirely automated feature, allowing business owners and teams to focus on other areas of the business.
  4. It provides invaluable insights into what other businesses are focusing on in the same industry.

Correct Answer:

  • It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.

Tramly is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Tramly are worth testing, Marisa is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?

  1. Why is one Google Ads campaign performing better than another campaign?
  2. Why is the majority of traffic to the site coming from mobile devices?
  3. How valuable is the traffic to this page?
  4. Can the click-through rate be further improved for this ad?

Correct Answer:

  • How valuable is the traffic to this page?

Veronica is the owner of a user-focused organization called Colabflow. Veronica wants to encourage cross-functional collaboration between the teams at Colabflow. Which question is suitable to ask to encourage cross-functional collaboration between Colabflow’s teams?

  1. What percentage of the marketing budget can accurate metrics quantify?
  2. Are the teams utilizing the latest features in Google Ads?
  3. When do users prefer to interact with a website vs. an app?
  4. How many offline interactions does it take to create a conversion?

Correct Answer:

  • When do users prefer to interact with a website vs. an app?

Vicky manages the Google Ads account for the business, RelicsComics. Vicky focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Vicky is successful in increasing the mCvR?

  1. Clicks and revenue increase.
  2. Conversions and revenue increase.
  3. Conversions increase while revenue decreases.
  4. Conversions decrease while revenue increases.

Correct Answer:

  • Conversions and revenue increase.

Vincent recently attended a convention where great emphasis was placed on the topic of conversion rate optimization (CRO). Vincent feels like CRO would take their business, ShieldBear, to the next level. Why is CRO important?

  1. It provides invaluable insights into what other businesses are focusing on in the same industry.
  2. It’s an entirely automated feature, allowing business owners and teams to focus on other areas of the business.
  3. It gives businesses an accurate projection of what to expect from the industry and its users in the future.
  4. It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.

Correct Answer:

  • It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.

William has been learning how to find opportunities with conversion rate optimization (CRO). William has been instructed to tell the team at Drivvu to use their Drivvu app in real-world situations. Why is it important for Drivvu to see how their app works in real-world situations with regards to CRO?

  1. The app’s speed and performance may vary depending on various factors.
  2. To identify whether the app attracts the attention of nearby people as they use it.
  3. The visuals of the app may appear different in various lighting situations.
  4. To see how it compares against apps belonging to other businesses in the industry.

Correct Answer:

  • The app’s speed and performance may vary depending on various factors.

William has been learning how to find opportunities with conversion rate optimization (CRO). William has been instructed to tell the team at MotorValve to use their MotorValve app in real-world situations. Why is it important for MotorValve to see how their app works in real-world situations with regards to CRO?

  1. The app’s speed and performance may vary depending on various factors.
  2. The visuals of the app may appear different in various lighting situations.
  3. To identify whether the app attracts the attention of nearby people as they use it.
  4. To see how it compares against apps belonging to other businesses in the industry.

Correct Answer:

  • The app’s speed and performance may vary depending on various factors.

You are designing a mobile web site for a company called PoliticalNews.com. It’ll be the primary showcase of their political news service. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the PoliticalNews.com web site, what should be the primary marketing goal?

  1. To encourage the user to spend hours browsing products on your site
  2. To present your brand as if the customer walked into your store
  3. That site users leave positive reviews about products on the site
  4. That the customer tells all of their friends about your site

Correct Answer:

  • To present your brand as if the customer walked into your store

You are designing a mobile web site for a company called, HairCutters.com. It’ll be the primary showcase of their hair care products. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the HairCutters.com web site, what should be the primary marketing goal?

  1. That site users leave positive reviews about products on the site
  2. To show a price comparison with competitor sites
  3. That the mobile experience should resemble a good conversation
  4. To track the products the customer views and the time spent on the site

Correct Answer:

  • That the mobile experience should resemble a good conversation

You are designing a mobile web site for a company called, PioneerCooking.com. It’ll be the primary showcase of their outdoor cooking products. The website’s must be designed for access through mobile devices. To make sure that customers have a good experience with the PioneerCooking.com web site, what should be the primary marketing goal?

  1. That site users leave positive reviews about products on the site
  2. To show a price comparison with competitor sites
  3. That the mobile experience should resemble a good conversation
  4. To encourage the user to spend hours browsing products on your site

Correct Answer:

  • That the mobile experience should resemble a good conversation

Yvonne is a marketer at Voyair. Yvonne has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Voyair. How does measuring the same KPIs across teams help to create a more user-focused organization?

  1. It guarantees more conversions.
  2. It prevents misalignment.
  3. It unlocks additional features in Google Analytics.
  4. It encourages feedback from users.

Correct Answer:

  • It prevents misalignment.

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