Waze Local Advanced Assessment Answers 2024
Certification Questions & Certification Answers
Waze Ads interact directly with drivers in motion, reaching them where?
- At their point of departure or destination
- At a static point along the roadside
- On their way from point A to point B, staying with them as they go
- None of these
Correct Answer:
- On their way from point A to point B, staying with them as they go
What should you consider to write a high-impact, aligned CTA for your Waze Ads ad?
- Your campaign’s end goal
- Waze Ads’ CTA
- Your campaign’s end goal and Waze’s CTA
- A CTA repurposed from your digital campaigns
Correct Answer:
- Your campaign’s end goal and Waze’s CTA
What account management capabilities does the Plus Dashboard offer?
- Export performance reports
- Edit Credit Card Information (only if paid by credit card)
- Enable / Disable Account
- All of these
Correct Answer:
What are some of the top advertiser categories on Waze?
- Retail
- Auto Service
- Fuel
- All of these
Correct Answer:
What types of account management capabilities does the Starter Dashboard offer?
- Add Locations
- Switch between accounts
- Change Budget
- All of these
Correct Answer:
When designing Waze ads, all brand messaging and creative assets should be _______?
- Short and sweet
- Simple
- Contextual
- All of these
Correct Answer:
In designing your Waze Ads Creative, you’re encouraged to think of your Waze ads as which of the following?
- Newspaper classified or magazine campaigns
- Repurposed digital ads cut from the Internet
- Billboards and signs
- Television commercials
Correct Answer:
Waze Ads campaigns should follow a recommended limit of _______ characters or less.
- 25 characters or less
- 60 characters or less
- 100 characters or less
- 200 characters or less
Correct Answer:
Depending on the advertiser and their needs, if a client wanted to reach drivers during the afternoon only, could they do this?
- Yes, with day part targeting
- No, not on a specific day of the week
- No, not at a specific time
- No, Waze ads are random
Correct Answer:
- Yes, with day part targeting
Which file type(s) can you use for your Waze ad Creative?
- Jpg
- Png
- Both
- Neither
Correct Answer:
What additional performance tracking metrics does the Plus Dashboard include?
- Action Clicks
- Ad Downloads
- Inbox Impressions
- All of these
Correct Answer:
In the U.S., on average, what navigational increase do businesses experience when they advertise on Waze?
- 2%
- 9%
- 10%
- 20%
Correct Answer:
Waze turns business locations into destinations by encouraging Wazers’ drives to be:
- Spontaneous
- Influenced
- Assisted
- All of these
Correct Answer:
What are some of the customizable CTAs offered for the Zero-Speed Takeover feature?
- Drive There
- All of these
- Save for Later
- Save Offer
Correct Answer:
What types of aggregated performance reports can you receive in the Plus Dashboard?
- Impressions
- Engagement
- Both of these
- Neither of these
Correct Answer:
Copy for Waze Local campaigns should follow a recommended character limit of _______?
- 25 characters or less
- 60 characters or less
- 100 characters or less
- 200 characters or less
Correct Answer:
If a client wanted to reach drivers for a Wednesday afternoon only campaign, could they do this?
- Yes, with day part targeting
- No, not on a specific day of the week
- No, not at a specific time
- No, Waze Local ads are random
Correct Answer:
- Yes, with day part targeting
In designing your Waze Local Creative, you’re encouraged to think of your Waze ads as which of the following?
- Newspaper classified or magazine campaigns
- Repurposed digital ads cut from the Internet
- Billboards and signs
- Television commercials
Correct Answer:
To whom do we offer custom Creative for Waze Local campaigns?
- Certified Partners
- Preferred Partners
- Waze Local Starter advertisers
- None of these
Correct Answer:
Waze Local’s “billboards with a digital backbone”? reach drivers where?
- At point of departure or destination
- At a static point along the roadside
- Throughout the transition from departure to destination and along the journey
- None of these
Correct Answer:
- Throughout the transition from departure to destination and along the journey
Waze users spend how many minutes per day, two to three times per day on the app?
- 2 to 3
- 5 to 10
- 50 to 20
- 20 to 40
Correct Answer:
What account management capabilities does the Waze Local Plus Dashboard offer?
- Switch between accounts
- Export performance reports
- Edit business / location information
- All of these
Correct Answer:
What additional performance tracking metrics does the Waze Local Plus Dashboard include?
- Navigation History
- Save Clicks
- Inbox Impressions and Action Clicks
- All of these
Correct Answer:
What are among the top advertiser categories on Waze Local?
- QSRs / CDRs
- Health care
- Convenience stores
- All of these
Correct Answer:
What do the Waze Dashboards allow you to do?
- Manage your Starter or Plus account settings
- Track the performance of your campaign
- View and edit your Creatives
- All of these
Correct Answer:
What should you consider to write a high-impact, aligned CTA for your Waze Local ad?
- Your campaign’s end goal
- Waze Local’s CTA
- Your campaign’s end goal and Waze Local’s CTA
- A CTA repurposed from your digital campaigns
Correct Answer:
- Your campaign’s end goal and Waze Local’s CTA
What types of account management capabilities does the Waze Local Starter Dashboard offer?
- Add Locations
- Edit Business/Location Information
- Change Budget/Invoice information
- All of these
Correct Answer:
What types of aggregated performance reports can you receive in the Waze Local Plus Dashboard?
- Impressions
- Engagement
- Both of these
- Neither of these
Correct Answer:
When designing Waze Local ads, all brand messaging and creative assets should be _______?
- Short and sweet
- Simple
- Contextual
- All of these
Correct Answer:
Which file type(s) can you use for your Waze Local ad Creative?
- Jpg
- Png
- Both
- Neither
Correct Answer:
Which of the following is NOT considered a user Action in the Waze Dashboards?
- Ad Unit Clicks
- Views (Impressions)
- URL Visits
- Navigations
Correct Answer:
Almost ⅓ of the Wazers you reach on Waze Local live within how many miles of your business?
- 6
- 10
- 12
- 15
Correct Answer:
On average, what navigational increase do businesses experience when they advertise on Waze Local?
- 2%
- 9%
- 10%
- 20%
Correct Answer:
This page was last edited on 12th March, 2024 at 9:01 AM (UTC).
I hope this helps! Let me know if you have any other questions.