Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Amazon Sponsored Ads Foundations Certification Answers 2022

Amazon Sponsored Ads Foundations Certification Answers

Accent Athletics analyzed performance for their Sponsored Products campaign for yoga apparel and realized that they are running out of budget every day. If they cannot increase their budget, what alternative action(s) would be appropriate? (Select 2)

  1. pause the campaign since it can’t run through the day
  2. decrease bids on under performing key words
  3. remove low performing key words
  4. increase bids on under performing key words

Correct Answer:

  • decrease bids on under performing key words
  • remove low performing key words

After reviewing the metrics of a Sponsored Products campaign, Jorge identified that the ACOS for many products was much higher than the category average. What action(s) could he take to address this? Select All Correct Responses.

  1. advertise the best sellers in their product catalog
  2. neither of these
  3. remove the underperforming ASINs from their campaign

Correct Answer:

  • advertise the best sellers in their product catalog
  • remove the underperforming ASINs from their campaign

Amazon may adjust a bid in real time up to 100% when an ad may be more likely to convert to a sale, and lower a bid when less likely to convert to a sale. What is this describing?

  1. fixed bids
  2. automated bidding
  3. dynamic bids – up and down
  4. dynamic bids- down only

Correct Answer:

  • dynamic bids – up and down

Beverama is a beverage company that wants to drive sales and will primarily use ACOS to measure performance. Which of the following ASINs could help them reach their goal? Select All Correct Responses.

  1. Coffee fizz with an average 4.5 star rating
  2. Sonix Boom with 5 customer reviews
  3. Their top selling product, Tea fizz
  4. Citrus fizz with 50 customer reviews

Correct Answer:

  • Coffee fizz with an average 4.5 star rating
  • Their top selling product, Tea fizz
  • Citrus fizz with 50 customer reviews

Bianka sees that her client has not been selected to present the Featured Offer (“Buy Box”) on their product. What suggestion(s) should she give to her client? (Select 2)

  1. ensure the product is in stock
  2. increase the price of the product
  3. ensure pricing is affordable
  4. stop selling the product

Correct Answer:

  • ensure the product is in stock
  • ensure pricing is affordable

BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denim jackets.” Based on this, which of the following is a true statement?

  1. The ad will not serve due to the plural variation.
  2. The ad will definitely serve.
  3. The ad may serve because close variations (plurals) are automatically included.
  4. The ad will not serve due to misspelling.

Correct Answer:

  • The ad may serve because close variations (plurals) are automatically included.

BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denum jacket.” Based on this, which of the following is a true statement?

  1. The ad may serve regardless of the misspelling.
  2. The ad will not serve due to a negative match.
  3. The ad will definitely serve.
  4. The ad will not serve due to the misspelling.

Correct Answer:

  • The ad will not serve due to the misspelling.

Campaign efficiency is measured by _____________, and brand awareness is measured by _____________.

  1. ROAS, ACOS
  2. Impressions, ACOS
  3. ACOS, impressions
  4. ACOS, ROAS

Correct Answer:

  • ACOS, impressions

Climato needs to report on how much they’ve spent on advertising this month so that they can track spend against budget. Which downloadable report would be most useful to them?

  1. search term report
  2. placement report
  3. performance over time report
  4. advertised product report
  5. targeting report

Correct Answer:

  • performance over time report

Emilia has set up a sponsored ads campaign with a $10 daily budget. Which of the following is true? (Select 2)

  1. Emilia will spend $10 for the lifetime of the campaign.
  2. Emilia may spend less that $10 per day.
  3. Emilia will spend more than $300 in a 30-day month.
  4. Emilia may spend up to 10% more per day, but not more than $300 in a 30-day month.

Correct Answer:

  • Emilia may spend less that $10 per day.
  • Emilia may spend up to 10% more per day, but not more than $300 in a 30-day month.

Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?

  1. There are 5 items left in stock.
  2. There are 15 customer reviews.
  3. Product is rated 4 out of 5 stars.
  4. Enhanced content includes a video.

Correct Answer:

  • There are 5 items left in stock.

GamezCo is presenting the Featured Offer (“Buy Box”) on a gaming console they sell. Which of the following is true? (Select 2)

  1. GamezCo paid a fee to present the Featured Offer (“Buy Box”).
  2. GamezCo is the only seller for this product.
  3. GamezCo receives credit for sales.
  4. When a customer clicks “Buy Now,” they will be purchasing from GamezCo.

Correct Answer:

  • GamezCo receives credit for sales.
  • When a customer clicks “Buy Now,” they will be purchasing from GamezCo.

Garmend is forming a strategy for a new back-to-school campaign for children’s clothing. Which of the following ASINs will likely perform best in terms of sales efficiency?

  1. new product ASINs only
  2. retail ready ASINs and new product ASINs
  3. best-selling ASINs and new product ASINs
  4. best-selling ASINs and retail ready ASINs

Correct Answer:

  • best-selling ASINs and retail ready ASINs

Garmend used their advertised product report and found several ASINs with much higher ACOS than the rest of their products. What can they do to help lower the overall ACOS for the campaign?

  1. increase visibility by adding more keywords
  2. remove the underperforming ASINs from their campaign
  3. increase bids on high-performing keywords
  4. increase visibility by adding ASINs to the campaign

Correct Answer:

  • remove the underperforming ASINs from their campaign

GravityLenz is a large brand advertising on Amazon. They want to incorporate third-party analytics into their campaign reporting. Which of the following reporting methods best fits their need?

  1. ensure the product is in stock
  2. increase the price of the product
  3. ensure pricing is affordable
  4. stop selling the product

Correct Answer:

  • ensure the product is in stock
  • ensure pricing is affordable

Green Star is optimizing their campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?

  1. decrease bids on low performing keywords
  2. add negative keywords
  3. add new keywords
  4. remove underperforming keywords

Correct Answer:

  • add new keywords

GreenTree is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?

  1. The campaign automatically continued running on Tuesday
  2. The campaign paused until GreenTree increased the budget on Wednesday
  3. The campaign automatically ended on Tuesday
  4. The campaign paused until automatically resuming on Wednesday

Correct Answer:

  • The campaign paused until automatically resuming on Wednesday

How is advertising cost of sales (ACOS) calculated?

  1. ad spend / attributed sales
  2. ad spend x clicks
  3. ad spend / clicks
  4. ad spend x attributed sales

Correct Answer:

  • ad spend / attributed sales

If an advertiser has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?

  1. add more quality ASINs
  2. add only best-selling ASINs
  3. add 5 ASINs per campaign
  4. none of these

Correct Answer:

  • add more quality ASINs

If an advertiser’s goal is for campaign efficiency, which ASINs should they avoid using? (Select 2)

  1. ASINs that have low sales
  2. ASINs with 5 star reviews
  3. Best-selling ASINs
  4. ASINs with 2 star reviews

Correct Answer:

  • ASINs that have low sales
  • ASINs with 2 star reviews

In order to optimize toward customer acquisition, an advertiser should identify keywords with the highest _____________?

  1. % of orders new-to-brand
  2. attributed sales
  3. ACOS
  4. conversion rate

Correct Answer:

  • % of orders new-to-brand

In which of the following situations should an advertiser consider using automated bidding?

  1. to optimize bids on both Sponsored Product and Sponsored Brand campaigns, toward sales efficiency
  2. to optimize bids on Sponsored Brand campaigns, toward brand awareness
  3. to optimize bids on Sponsored Brand campaigns, toward sales efficiency
  4. to optimize bids on Sponsored Product campaigns, toward brand awareness

Correct Answer:

  • to optimize bids on Sponsored Brand campaigns, toward sales efficiency

Iris is under-spending on their Sponsored Brands campaign that showcases their camera line. What could they do to optimize their campaign? Select All Correct Responses

  1. Nothing, they should leave their campaign alone as long as it’s not over spending.
  2. add more keywords to increase visibility
  3. increase bids on high-performing keywords

Correct Answer:

  • add more keywords to increase visibility
  • increase bids on high-performing keywords

Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn’t functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product’s retail readiness?

  1. Koepp can improve the product images and description to more accurately reflect the product.
  2. Koepp can add variations of the product.
  3. Koepp can act on the feedback by making product improvements that address the issue.
  4. Koepp can help boost the number of reviews using the Amazon Vine program.

Correct Answer:

  • Koepp can act on the feedback by making product improvements that address the issue.

Kya is editing the customizable section of her product detail page to include charts, video, and narrative comments. What is this section referred to as?

  1. A+enhanced marketing content/Enhanced brand content
  2. product description
  3. manufacturer content
  4. enhanced customized content

Correct Answer:

  • A+enhanced marketing content/Enhanced brand content

Lamar recently launched a Sponsored Products campaign to boost sales of a new product, but the only ASIN in the campaign has gone out of stock. What will occur?

  1. The campaign will end.
  2. Lamar will be notified, but the campaign will continue to run.
  3. The campaign will pause until inventory is replenished.
  4. The campaign will continue to run.

Correct Answer:

  • The campaign will pause until inventory is replenished.

LuxKitty wants to find new keywords to add to their existing campaigns. Which downloadable report should they use to inform their direction?

  1. search term report
  2. targeting report
  3. advertised product report
  4. performance over time report
  5. placement report

Correct Answer:

  • search term report

Printava used their keyword report and found that most of their keywords were performing well. However, they noticed several keywords with very high ACOS. What can they do to reduce the amount of clicks they are paying for?

  1. increase the bids on those keywords
  2. add more ASINs to their campaign
  3. remove ASINs from their campaign
  4. add those keywords as negative keywords

Correct Answer:

  • add those keywords as negative keywords

Sponsored ads are generally used for which objective?

  1. To increase brand awareness
  2. To drive customer loyalty
  3. To reengage previous customers
  4. To reach customers with high purchase intent

Correct Answer:

  • To reach customers with high purchase intent

Sports Lab wants to increase their overall sales. They will use ____________ to advertise their best-selling product, and ____________ to drive traffic to their entire product offering.

  1. Sponsored Products, Sponsored Brands
  2. Sponsored Brands, Sponsored Products
  3. Sponsored Products, Sponsored Products

Correct Answer:

  • Sponsored Products, Sponsored Brands

Talkbotics has been running a campaign for their phone accessories and found it to be under-spending. Which of the following is a suggested approach to optimize the campaign?

  1. increase visibility by adding ASINs to the campaign
  2. increase visibility by adding more keywords
  3. all of these
  4. increase bids on high-performing keywords

Correct Answer:

  • all of these

What does it mean for a product to be considered retail ready?

  1. The product has been sold at least once.
  2. The product is sold by Amazon.
  3. The product detail page includes all the necessary information for a customer to make a purchase.
  4. The product is available in more than one country.

Correct Answer:

  • The product detail page includes all the necessary information for a customer to make a purchase.

What is the minimum number of customer reviews a product should have to be considered retail ready?

  1. 15 reviews
  2. 25 reviews
  3. 10 reviews
  4. 18 reviews

Correct Answer:

  • 15 reviews

What is the minimum star rating a product should have to be considered retail ready?

  1. 3.5 stars
  2. 3 stars
  3. 4 stars
  4. 4.5 stars

Correct Answer:

  • 3.5 stars

Where will a customer be directed after clicking on a product featured in a Sponsored Brands ad?

  1. The brand’s webpage
  2. The product detail page for that product
  3. The brand’s campaign landing page
  4. The brand’s Store

Correct Answer:

  • The product detail page for that product

Which best defines a parent ASIN?

  1. An ASIN under which all of a seller/vendor’s ASINs are grouped.
  2. An ASIN under which multiple variations of the product are grouped.
  3. An ASIN under which all products within a category are grouped.
  4. The first ASIN created in a category.

Correct Answer:

  • An ASIN under which multiple variations of the product are grouped.

Which best describes Sponsored Brands?

  1. Features a custom headline and logo or image
  2. Depending upon the tactic, it appears both on and off Amazon
  3. Promotes individual products
  4. Directs only to product detail pages when clicked

Correct Answer:

  • Features a custom headline and logo or image

Which keywords may offer a larger amount of impressions with higher search volume?

  1. Brand keywords
  2. Category keywords

Correct Answer:

  • Category keywords

Which of the following best indicates a high-performing, efficient campaign?

  1. high ACOS, low ROAS
  2. high ACOS, high ROAS
  3. low ACOS, high ROAS
  4. low ACOS, low ROAS

Correct Answer:

  • low ACOS, high ROAS

Which of the following choices would likely require the highest bid amount?

  1. broad match
  2. brand keyword
  3. exact match
  4. phrase match

Correct Answer:

  • exact match

Which of the following is NOT included in the retail readiness checklist?

  1. inventory
  2. delivery method
  3. description
  4. customer reviews

Correct Answer:

  • delivery method

Which of the following is a requirement for Amazon sellers to set up Sponsored Brands campaigns?

  1. Must be enrolled in the Amazon Brand Registry
  2. Must sell products from multiple brands
  3. Must be active for over 6 months
  4. Must sell more than 10 products

Correct Answer:

  • Must be enrolled in the Amazon Brand Registry

Which of the following is an example of a brand halo conversion?

  1. A customer clicks on a vendor’s sponsored ad for tennis shoes and then purchases those shoes.
  2. A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases dress shoes from that vendor.
  3. A customer clicks on a vendor’s sponsored ad for tennis shoes but does not make a purchase.
  4. A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases tennis shoes from a different vendor.

Correct Answer:

  • A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases dress shoes from that vendor.

Which of the following is included on a product detail page? (Select 2).

  1. order history
  2. featured offer
  3. images
  4. Stores

Correct Answer:

  • featured offer
  • images

Which of the following is true regarding product variations? (Select 2)

  1. Including variations for a product may increase traffic and conversion rates.
  2. Reviews and product questions are separated out by each variation.
  3. Images for product variations are unnecessary.
  4. Product reviews for each variation are brought into one product detail page.

Correct Answer:

  • Including variations for a product may increase traffic and conversion rates.
  • Product reviews for each variation are brought into one product detail page.

Which of the following search terms would be considered a broad match for the keyword “artist easel?”

  1. “easel for artists“
  2. “easels for art class“
  3. “table top easel“
  4. “art easel”

Correct Answer:

  • “easel for artists“

Which of the following search terms would be considered a phrase match for the keyword “cat litter?”

  1. “pine kitty litter”
  2. “litter for cats”
  3. “feline clay litter”
  4. “pine cat litter”

Correct Answer:

  • “pine cat litter”

Which of the following search terms would be considered an exact match for the keyword “artist easel?”

  1. “artist easels”
  2. “table top artist easel”
  3. “artist easel for painting”
  4. “standing artist easel”

Correct Answer:

  • “artist easels”

Which of the following will notify advertisers when their campaign has run out of budget during the day? Select All Correct Responses.

  1. text alerts
  2. Advertising Console
  3. email notifications
  4. bulksheet reports that compare daily budget and spend

Correct Answer:

  • Advertising Console
  • email notifications
  • bulksheet reports that compare daily budget and spend

Which sponsored ad can use automatic targeting?

  1. neither of these ad types
  2. Sponsored Products
  3. Sponsored Brands

Correct Answer:

  • Sponsored Products

Which sponsored ad type(s) provides new-to-brand metrics? Select All Correct Responses.

  1. Sponsored Brands
  2. Sponsored Products
  3. neither of these ad types

Correct Answer:

  • Sponsored Brands

Which two variables are used by the auction to determine which ad will display?

  1. pixels, cost-per-click-bid
  2. ad type, budget
  3. cost-per-click bid, relevancy
  4. ad spend, relevancy

Correct Answer:

  • cost-per-click bid, relevancy

Why might an advertiser bid on brand keywords?

  1. For a higher chance of conversion
  2. For a wider reach

Correct Answer:

  • For a higher chance of conversion

With a Sponsored Products campaign, which targeting method allows you to target suggested individual products similar to your product?

  1. Geotargeting
  2. Keyword targeting
  3. None of these
  4. Product targeting

Correct Answer:

  • Product targeting

Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?

  1. Leverage the Early Reviewer Program to help increase the number of reviews.
  2. Wait until the product receives more reviews.
  3. Change shipping methods to increase positive reviews.
  4. Decrease the price to increase the number of sales, increasing reviews.

Correct Answer:

  • Leverage the Early Reviewer Program to help increase the number of reviews.

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