Search Ads 360 Certification Exam Answers 2024
Certification Questions & Certification Answers
At which three levels can automated rules be set up? (select three) Select All Correct Responses
- Engines
- Campaigns
- Keywords
- Agency
Correct Answer:
- Engines
- Campaigns
- Keywords
At which three levels can bid strategies be applied? (select three)
- Ad group
- Keyword
- Campaign
- Agency
Correct Answer:
- Ad group
- Keyword
- Campaign
At which two levels can URL Templates be set up? (select two) Select All Correct Responses
- Campaigns
- Engine
- Agency
- Advertiser
Correct Answer:
Bulksheets can be used to complete which two tasks? (select two) Select All Correct Responses
- Upload offline conversions
- Upload custom floodlight variable data
- Generate formula columns in bulk
- Create labels
Correct Answer:
- Upload offline conversions
- Create labels
Campaigns can only be copied within the same engine account for which two engines? (select two) Select All Correct Responses
- Yahoo! Japan
- Bing Ads
- Social
- adMarketplace
Correct Answer:
Data Exclusion events exclude data for a minimum of how many hours?
- 4 hours
- 2 hours
- 24 hours
- 8 hours
Correct Answer:
During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two) Select All Correct Responses
- Decrease maximum bid in the bid strategy setting 40%
- Decrease bidding portfolio by 1 low-performing keyword
- Increase bidding portfolio by 2 new keywords
- Decrease CPA target of bid strategy 60%
Correct Answer:
- Decrease maximum bid in the bid strategy setting 40%
- Decrease CPA target of bid strategy 60%
How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?
- 6 hours
- 2 hours
- 4 hours
- 8 hours
Correct Answer:
If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?
- Billing currency
- Engine’s currency
- Ad group’s currency
- Advertiser’s currency
Correct Answer:
If an engine account is set to a different timezone than an advertiser, in which timezone will floodlight metrics appear when scoped to the advertiser level?
- Greenwich Mean Time (GMT)
- The advertiser’s timezone
- Campaign Manager’s timezone
- The engine’s timezones
Correct Answer:
- The advertiser’s timezone
If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?
- 1 hour
- 24 hours
- 6 hours
- 12 hours
Correct Answer:
In what order should new entities be created (assuming no campaigns already exist)?
- Keyword > Ad Group > Campaign
- Campaign > Ad Group > Ad > Keyword
- Ad Group > Keyword > Campaign
- Keyword > Campaign > Ad Group
Correct Answer:
- Campaign > Ad Group > Ad > Keyword
What floodlight tag measures purchases and revenue on a website?
- Revenue
- Action
- Counter
- Transaction
Correct Answer:
What action should be used to pass a conversion attribute (such as shipping cost)?
- Set up Custom floodlight Variable using the relevant engine frontend
- Set up Custom floodlight Variable using bulksheets
- Set up Custom floodlight Variable as a metric
- Set up an additional floodlight tag and pass the shipping cost through the revenue field
Correct Answer:
- Set up Custom floodlight Variable as a metric
What are two key differentiators in functionality between labels and business data? Select All Correct Responses
Options 1:
- Ability to pivot metrics within Search Ads 360
- Ability to report at the campaign level
- Ability to pause biddable items
- Ability to attach a business calendar
Correct Answer:
- Ability to pivot metrics within Search Ads 360
- Ability to attach a business calendar
Options 2:
- Ability to pause biddable items
- Ability to pivot metrics based on custom business dimensions
- Ability to report at the campaign level
- Ability to attach a business calendar
Correct Answer:
- Ability to pivot metrics based on custom business dimensions
- Ability to attach a business calendar
What attribution model assigns all credit to the last click on a paid search ad before a conversion?
- Position-based
- Last paid search interaction
- Data-Driven
- first interaction
Correct Answer:
- Last paid search interaction
What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?
- Advanced Targeting
- Clicks
- Position
- Conversion
Correct Answer:
What configuration setting eliminates duplicate conversions between advertisers?
- Shared floodlight configuration
- Revenue
- Action
- Counter
Correct Answer:
- Shared floodlight configuration
What conversion data can be uploaded using bulksheets?
- Google Analytics goal data
- Google Ads conversions data
- Custom floodlight variable data
- Offline conversion data
Correct Answer:
What could prevent Inventory Management from making changes to a campaign?
- Edits to campaign bids or bid strategies
- Edits to ad rotation settings
- Manual edits to campaign name or status
- Manual edits to keyword URL templates
Correct Answer:
- Manual edits to campaign name or status
What does it mean when the “Stop sync” button is greyed out?
- The engine account is paused.
- The sync is complete.
- The engine type is “Other.
- The sync is applying updates.
Correct Answer:
- The sync is applying updates.
What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?
- Placeholder keyword
- Landing page test
- Business data
- Rules
Correct Answer:
What feature may be used to edit custom floodlight variable data?
- Text Editor
- Search Ads 360 API
- Bulksheets
- Google Ads API
Correct Answer:
What feature may be used to report on a specific floodlight conversion?
- Business data
- Custom Column
- Custom Dimension
- Custom Metric
Correct Answer:
What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?
- Google Ads API
- Remarketing lists
- Search Ads 360 API
- Attribution
Correct Answer:
What function do ValueTrack parameters perform?
- Create custom date segmentation
- Dynamically insert information
- Track additional conversion types
- Automatically sync to Google Tag Manager
Correct Answer:
- Dynamically insert information
What happens when an engine is paused?
- Ad groups and keywords are paused
- Active campaigns are paused
- Syncs are paused from the engine
- All campaigns are paused
Correct Answer:
- Syncs are paused from the engine
What is shown in the “Last sync” details tab? (select two) Select All Correct Responses
- The time that the sync occurred
- A list of campaigns modified
- The number of errors during the sync
- A list of error types
Correct Answer:
- The time that the sync occurred
- The number of errors during the sync
What is the Search Ads 360 account hierarchy?
- Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad
- Advertiser > Engine > Campaign >Keyword
- Agency > Advertiser > Engine > Campaign > Keyword
- Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword
Correct Answer:
- Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword
What is the default attribution model for floodlight?
- first Click
- Last Click
- first interaction
- Last Impression
Correct Answer:
What level should be used to evaluate performance of a bid strategy?
- Individual campaign
- Individual keyword
- Individual ad
- Bid strategy
Correct Answer:
What metrics estimate conversions that measure user behavior across devices and environments?
- cost
- clicks
- visits
- Cross-environment metrics
Correct Answer:
- Cross-environment metrics
What occurs when auto-tagging is enabled?
- A Google click ID is appended to all landing page URLs
- A Google Click ID is reported in the budget pacing report
- A scheduled edit is created for all Google Ads campaigns
- A label is added to all Google Ads campaigns
Correct Answer:
- A Google click ID is appended to all landing page URLs
What permissions are needed to create an advertiser?
- Advertiser user (edit access)
- Read-only
- Agency Manager
- Advertiser viewer
Correct Answer:
What setting should be applied to a floodlight tag passing offline conversion data?
- Image tag only
- Primary source is offline
- Dynamic tag
- Primary source is retail
Correct Answer:
- Primary source is offline
What step would be taken to check if an inventory management template has created any entities?
- Apply an “Inventory template ID” filter
- Create an Executive Report with no filters
- filter for errors in the reporting dashboard
- Check the template’s progress bar
Correct Answer:
- Apply an “Inventory template ID” filter
What two floodlight activity group types can be set up? (select two) Select All Correct Responses
- Metric
- Counter
- Dimension
- Sales
Correct Answer:
What type of bid strategy is supported by the forecasting tool?
- Max clicks
- Position
- Rules
- Conversions or Revenue
Correct Answer:
When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?
- Campaign
- Advertiser
- Publisher
- Placement
Correct Answer:
When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?
- Each product uses separate currencies
- Campaign Manager
- Search Ads 360
- Display & Video 360
Correct Answer:
When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?
- Display & Video 360
- Campaign Manager
- Search Ads 360
- Each product uses separate time zones
Correct Answer:
When a reporting view is saved, who has access to the view?
- All users within that advertiser
- No users within that advertiser
- Only users with edit access within that advertiser
- Select users within that advertiser
Correct Answer:
- All users within that advertiser
When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?
- 2 weeks
- 3-4 weeks
- 1 week
- 3 months
Correct Answer:
Where can a saved web query be found?
- In the right-hand menu, click Attribution, then Web Query
- In the left-hand menu, click Budget Management, then Web Query
- In the left-hand menu, click Downloads then Web Query
- In the right-hand menu, Click Advertiser Settings, then Web Query
Correct Answer:
- In the left-hand menu, click Downloads then Web Query
Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?
- Campaign ID
- Keyword
- Match Type
- GCLID
Correct Answer:
Which level’s settings CANNOT be edited with bulksheets? (select two) Select All Correct Responses
- Campaign
- Advertiser
- Ad Group
- Network
Correct Answer:
Which three URLs are involved in a landing page test? (select three) Select All Correct Responses
- Experiment
- Control
- Rule
- Original
Correct Answer:
- Experiment
- Control
- Original
Which three changes can a user set up using scheduled edits? (select three) Select All Correct Responses
- Raise bids on keywords every Monday at 7am
- Lower bids on keywords during weekends
- Activate ads or keywords at a specific time
- Activate a new bid strategy
Correct Answer:
- Raise bids on keywords every Monday at 7am
- Lower bids on keywords during weekends
- Activate ads or keywords at a specific time
Which three engines are supported by the Search Ads 360 API? (select three) Select All Correct Responses
- Ask.com
- Bing
- Gemini
- Google Ads
Correct Answer:
Which three features can a call-tracking partner use to send data to Search Ads 360? (select three) Select All Correct Responses
- Bulksheets
- Campaign Manager API
- Search Ads 360 API
- Custom Variables
Correct Answer:
- Bulksheets
- Campaign Manager API
- Search Ads 360 API
Which three features can be used to integrate offline conversion data? (select three) Select All Correct Responses
- Bulksheets
- sFTP
- Google Data Studio
- Search Ads 360 API
Correct Answer:
- Bulksheets
- sFTP
- Search Ads 360 API
Which three frequencies can be scheduled for reports? (select three) Select All Correct Responses
- Monthly
- Hourly
- Weekly
- Daily
Correct Answer:
Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three) Select All Correct Responses
- Ad groups
- Keywords / Product Groups
- Campaigns
- Agency
Correct Answer:
- Ad groups
- Keywords / Product Groups
- Campaigns
Which three landing page tests are available in Search Ads 360? (select three)
- Mobile landing page test
- All devices landing page test
- Segment landing page test
- Desktop landing page test
Correct Answer:
- Mobile landing page test
- All devices landing page test
- Desktop landing page test
Which three modifiers can be automated by a bid strategy? (select three) Select All Correct Responses
- Mobile bid adjustments
- Search impression share bid adjustments
- Location target bid adjustments
- Remarketing target bid adjustments
Correct Answer:
- Mobile bid adjustments
- Location target bid adjustments
- Remarketing target bid adjustments
Which three requirements must be met to run a successful ad copy test? (select three) Select All Correct Responses
- Ads must only include one ad copy test at a time
- All keywords and engines must be paused
- Each ad must contain only one landing page URL
- Minimum number of required impressions for each ad group
Correct Answer:
- Ads must only include one ad copy test at a time
- Each ad must contain only one landing page URL
- Minimum number of required impressions for each ad group
Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)
- Remove user access to an agency’s advertisers
- Edit advertiser settings
- Edit all advertisers within an agency
- Edit advertiser components
Correct Answer:
- Edit advertiser settings
- Edit advertiser components
Which two column categories appear in formula columns? (select two) Select All Correct Responses
- Engine metrics
- Creation time
- Conversion metrics
- Search impr share
Correct Answer:
- Engine metrics
- Conversion metrics
Which two constraints can an advertiser select on their conversion-based bid strategies? (select two) Select All Correct Responses
- Profit
- Impression share
- Position
- Max CPA
Correct Answer:
Which two conversion sources can be reported in custom columns? (select two) Select All Correct Responses
- Gemini Conversion Trackers
- floodlight
- Google Ads Conversion Trackers
- Bing Conversion Trackers
Correct Answer:
- floodlight
- Google Ads Conversion Trackers
Which two conversion sources can be selected in bid strategies? (select two) Select All Correct Responses
- Bing Universal Event Tracking
- Google Analytics
- Google Tag Manager goals
- floodlight
Correct Answer:
- Google Analytics
- floodlight
Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two) Select All Correct Responses
- Campaign Manager API
- Bulksheets
- Search Ads 360 API
- Google Ads API
Correct Answer:
- Bulksheets
- Search Ads 360 API
Which two filters are available in the change history report? (select two) Select All Correct Responses
- Creation date
- Change Type
- Geo
- Campaign
Correct Answer:
Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a floodlight activity? (select two) Select All Correct Responses
- Set up a Custom Dimension in Google Analytics
- Set up a custom floodlight variable as a dimension in Search Ads 360
- It is not possible to pass conversion attributes
- Set up a custom floodlight variable in Google Tag Manager
Correct Answer:
- Set up a custom floodlight variable as a dimension in Search Ads 360
- Set up a custom floodlight variable in Google Tag Manager
Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two) Select All Correct Responses
- Deliver daily file to shared sFTP
- Executive reports can’t be sent to a user with no access to Search Ads 360
- Send a downloaded PDF or Excel file
- Link to a shared version of the generated report
Correct Answer:
- Send a downloaded PDF or Excel file
- Link to a shared version of the generated report
Which two segments CANNOT be applied to reporting data? (select two)
- Device type
- Business data
- User ID
- Attribution model
Correct Answer:
- User ID
- Attribution model
Which two types of campaigns do bid strategy opportunities analyze? (select two) Select All Correct Responses
- Google Ads App campaigns
- Gemini manual campaigns
- Bing Ads manual campaigns
- Google Ads manual campaigns
Correct Answer:
- Bing Ads manual campaigns
- Google Ads manual campaigns
Which two types of goals can be targeted in Bid Strategies? (select two) Select All Correct Responses
- Revenue
- Conversion
- Business data
- Profit Margin
Correct Answer:
Which two types of uploads can be made through an sFTP endpoint? (select two) Select All Correct Responses
- Bulksheets
- Conversions
- Inventory management feeds
- Google Search history
Correct Answer:
Which two user types can activate the conversion API? (select two) Select All Correct Responses
- Agency manager
- Advertiser manager
- Advertiser user
- Agency user
Correct Answer:
- Agency manager
- Advertiser manager
This page was last edited on 12th March, 2024 at 9:03 AM (UTC).
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