Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Search Ads 360 Certification Exam Answers 2021

The Search Ads 360 Certification exam covers setting up Search campaigns across multiple search engines; assigning goals, targeting, and bid strategies; troubleshooting issues; measuring the impact; and optimizing campaigns for improved performance. This exam tests knowledge across a broad range of topics related to automation, attribution, reporting, and conversion measurement. Users completing this exam should have an understanding of the paid search industry and how Search Ads 360 can be leveraged to manage campaigns from one interface.

At which three levels can automated rules be set up? (select three) Select All Correct Responses

At which three levels can bid strategies be applied? (select three)

At which two levels can URL Templates be set up? (select two) Select All Correct Responses

Bulksheets can be used to complete which two tasks? (select two) Select All Correct Responses

Campaigns can only be copied within the same engine account for which two engines? (select two) Select All Correct Responses

Data Exclusion events exclude data for a minimum of how many hours?

During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two) Select All Correct Responses

How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?

If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

In what order should new entities be created (assuming no campaigns already exist)?

What action should be used to pass a conversion attribute (such as shipping cost)?

What are two key differentiators in functionality between labels and business data? Select All Correct Responses

What attribution model assigns all credit to the last click on a paid search ad before a conversion?

What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

What configuration setting eliminates duplicate conversions between advertisers?

What conversion data can be uploaded using bulksheets?

What could prevent Inventory Management from making changes to a campaign?

What does it mean when the “Stop sync” button is greyed out?

What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

What feature may be used to edit custom Floodlight variable data?

What feature may be used to report on a specific Floodlight conversion?

What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

What Floodlight tag measures purchases and revenue on a website?

What function do ValueTrack parameters perform?

What happens when an engine is paused?

What is shown in the “Last sync” details tab? (select two) Select All Correct Responses

What is the default attribution model for Floodlight?

What is the Search Ads 360 account hierarchy?

What level should be used to evaluate performance of a bid strategy?

What metrics estimate conversions that measure user behavior across devices and environments?

What occurs when auto-tagging is enabled?

What permissions are needed to create an advertiser?

What setting should be applied to a Floodlight tag passing offline conversion data?

What step would be taken to check if an inventory management template has created any entities?

What two Floodlight activity group types can be set up? (select two) Select All Correct Responses

What type of bid strategy is supported by the forecasting tool?

When a reporting view is saved, who has access to the view?

When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?

When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?

When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

Where can a saved web query be found?

Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?

Which level’s settings CANNOT be edited with bulksheets? (select two) Select All Correct Responses

Which three changes can a user set up using scheduled edits? (select three) Select All Correct Responses

Which three engines are supported by the Search Ads 360 API? (select three) Select All Correct Responses

Which three features can a call-tracking partner use to send data to Search Ads 360? (select three) Select All Correct Responses

Which three features can be used to integrate offline conversion data? (select three) Select All Correct Responses

Which three frequencies can be scheduled for reports? (select three) Select All Correct Responses

Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three) Select All Correct Responses

Which three landing page tests are available in Search Ads 360? (select three)

Which three modifiers can be automated by a bid strategy? (select three) Select All Correct Responses

Which three requirements must be met to run a successful ad copy test? (select three) Select All Correct Responses

Which three URLs are involved in a landing page test? (select three) Select All Correct Responses

Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

Which two column categories appear in formula columns? (select two) Select All Correct Responses

Which two constraints can an advertiser select on their conversion-based bid strategies? (select two) Select All Correct Responses

Which two conversion sources can be reported in custom columns? (select two) Select All Correct Responses

Which two conversion sources can be selected in bid strategies? (select two) Select All Correct Responses

Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two) Select All Correct Responses

Which two filters are available in the change history report? (select two) Select All Correct Responses

Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two) Select All Correct Responses

Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two) Select All Correct Responses

Which two segments CANNOT be applied to reporting data? (select two)

Which two types of campaigns do bid strategy opportunities analyze? (select two) Select All Correct Responses

Which two types of goals can be targeted in Bid Strategies? (select two) Select All Correct Responses

Which two types of uploads can be made through an sFTP endpoint? (select two) Select All Correct Responses

Which two user types can activate the conversion API? (select two) Select All Correct Responses

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