Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Content Marketing And SEO Fundamentals Exam Answers 2022

Content Marketing And SEO Fundamentals Exam Answers

What are some fundamentals of creating great content? Choose three options.

  1. The focus of the content that you produce needs to be on how well you satisfy user needs.
  2. Focusing on the high-volume keywords.
  3. Creating content with depth and breadth in order to satisfy user needs.
  4. Aim to publish content that is more in-depth than your competitors in at least some areas.

Correct Answer:

  • The focus of the content that you produce needs to be on how well you satisfy user needs.
  • Focusing on the high-volume keywords.
  • Aim to publish content that is more in-depth than your competitors in at least some areas.

What are the benefits of being interviewed and having those interviews published on third-party websites? Choose Three Options.

  1. It may result in links back to your site.
  2. It helps raise your visibility.
  3. It helps you rank better, because Google sees interviews as an authority signal for ranking purposes.
  4. It helps establish your credibility in the market.

Correct Answer:

  • It may result in links back to your site.
  • It helps raise your visibility.
  • It helps establish your credibility in the market.

What are the most important aspects of guest posting? Choose three options.

  1. The quality of the sites that you publish on
  2. The quality of the content that you create
  3. The number of sites you publish on
  4. The relevance of the sites that you publish on

Correct Answer:

  • The quality of the sites that you publish on
  • The quality of the content that you create
  • The relevance of the sites that you publish on

What are your target audiences for content marketing campaigns? Choose three options.

  1. Media and bloggers
  2. Customers and prospects
  3. Influencers
  4. Search ranking algorithms

Correct Answer:

  • Media and bloggers
  • Customers and prospects
  • Influencers

What benefits do sites that publish syndicated content expect to receive? Choose two options.

  1. Links from your site
  2. Traffic from your site
  3. Increases in their organic search traffic
  4. Quality content to present to visitors to their site

Correct Answer:

  • Links from your site
  • Quality content to present to visitors to their site

What is the most important content type to publish?

  1. Research reports
  2. There is no ‘most important content type’
  3. Articles
  4. Videos

Correct Answer:

  • There is no ‘most important content type’

Why is content-based link building effective?

  1. High-ranking pages in Google tend to get more links.
  2. Links to content pages are worth more.
  3. The more content you publish the higher you rank.
  4. The best content on the web tends to attract a lot of links.

Correct Answer:

  • The best content on the web tends to attract a lot of links.

Why should you collaborate with your marketing and PR departments?

  1. To stop them from reaching out to media, bloggers, and influencers so you can do it
  2. To show them how to place links in press releases
  3. To interview them to get great content to publish
  4. To coordinate your outreach efforts to minimize overlap

Correct Answer:

  • To coordinate your outreach efforts to minimize overlap

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