Campaign Manager Optimization Assessment Answers 2022

KidApparel wants to create custom audience lists by leveraging their Custom floodlight Variables and individual user IDs for more precise targeting. Tom Trafficker tells them they’ll need to use:

1. Data Transfer
2. Third-party providers
3. Demographic targeting
4. Site-served lists

100% Correct Answer

• Data Transfer

Jerry wants DoubleClick to automatically adjust keyword bids based on the dollar value of Ultimate SnowShoes products that users have researched. What feature allows him to do this?

1. Adaptive geo-targeting
2. Portfolio bidding
3. Programmatic remarketing
4. Remarketing lists for search ads (RLSA)

100% Correct Answer

• Remarketing lists for search ads (RLSA)

DoubleClick Digital Marketing reports are great, but Mario is looking for log-level impression and click data so he can dig into the granular details and run analysis. How can Mario access this information?

1. Insights
2. Data Transfer
3. Report Builder
4. Attribution Modeling Tool

100% Correct Answer

• Data Transfer

Alan wants to see conversion credit assigned to whichever ad a user interacted with just prior to converting, whether it’s a click or an impression. Which attribution model would he use?

1. Time Decay
2. Conversion
3. Last Interaction
4. Path Length

100% Correct Answer

• Last Interaction

Knowing that DinoWorld park tickets have a long conversion funnel, Johanna wants to give equal credit to every ad interaction that kept the user’s interest prior to purchasing tickets. Which model would she use to see credit assigned in this way?

1. Conversion
2. Tim Decay
3. Linear
4. Last Interaction

100% Correct Answer

• Linear

How many data-driven models can be created for each parent-advertiser configuration?

1. Three
2. Twelve
3. Four
4. One

100% Correct Answer

• One

Martin’s excitement to dig into reports quickly turns to dismay when he sees how many conversion paths are displayed in the Assisted Conversions report. How can he limit which conversion paths are used in the report?

1. Set up Custom floodlight variables
2. Apply Conversion segments
3. Group floodlight activities
4. Use Top Conversion Paths

100% Correct Answer

• Apply Conversion segments

What is a common reason why the “Edit multiple” option may not appear in the user interface?

1. More than one type of object has been selected
2. Not enough ads have been selected
3. More than five ads have been selected
4. More than five placements have been selected

100% Correct Answer

• More than one type of object has been selected

Which attribution model uses floodlight data from both converting and non-converting users?

1. Path Length
2. Custom
3. Data-driven
4. Top Conversion Paths

100% Correct Answer

• Data-driven

How can you make bulk edits in the Campaign Manager interface?

1. Click Edit multiple
2. Click Bulk edit
3. Click Bulk changes
4. Click Multiple edits

100% Correct Answer

• Click Edit multiple

After pulling a Cross-Device Conversion report, Sam notices that a lot of the mobile purchases on the SuperCoolKicks site occur after users have seen an ad on desktop. How might Sam use this information to optimize the sneaker campaign?

1. Adjust Campaign Manager creative messaging
2. Tell his colleague to create new placements for rotation
3. Adjust Campaign Manager creative rotation
4. Tell his colleague to keep directing spend to desktop inventory

100% Correct Answer

• Tell his colleague to keep directing spend to desktop inventory

How does the position-based attribution model assign conversion credit?

1. All credit goes to the last click
2. Majority of credit is split across click interactions, with remaining credit given to any impressions
3. Majority of credit is split between the first and last interactions, with remaining credit given to other interactions
4. Majority of credit is given to the first interaction, with remaining credit given to other interactions

100% Correct Answer

• Majority of credit is split between the first and last interactions, with remaining credit given to other interactions

Alona has been using the Time-Decay attribution model a lot recently, but she wishes she could make an adjustment to increase how rich media interactions are weighted when assigning credit. What attribution model should she select?

1. Custom
2. Data-driven
3. Path Length
4. Position-based

100% Correct Answer

• Custom

Ezra wants to know which of DinoWorld’s promotional offers the users on his audience list are responding to best. Which report would he pull?

1. User Reach
2. User Performance
3. Audience Reach
4. Audience Performance

100% Correct Answer

• Audience Performance

What is the best way to target users who haven’t made a purchase after putting an item in their cart without giving away too many promo codes?

1. Edit the shopping cart user list to only include 10 days worth of data
2. Create a Data Transfer including promotion codes
3. Target the shopping cart user list with a 20 percent off promotion
4. Create a custom rule to target the shopping cart user list and exclude the user list for the checkout page

100% Correct Answer

• Create a custom rule to target the shopping cart user list and exclude the user list for the checkout page

How can you view the encrypted user ID across DoubleClick Bid Manager and DoubleClick Campaign Manager accounts?

1. Audience Performance report
2. Data Transfer
3. Attribution Modeling Tool
4. Insights

100% Correct Answer

• Data Transfer

SuperCoolKicks wants to see if users who have seen the Cool Kicks sneaker ads on their smartphones are making purchases on desktop. Which report would reveal this pattern?

1. Cross-Environment insights
2. Custom floodlight
3. Top Conversion Paths
4. Cross-Device Conversions

100% Correct Answer

• Cross-Device Conversions

Yasmin wants to see the most common sequence of ad interactions users experience before they convert. What report should she review?

1. Cross-Environment insights
2. Top Conversion Paths
3. Custom floodlight
4. Cross-Device Conversions

100% Correct Answer

• Top Conversion Paths

After pulling a Top Conversion Paths report, Maria finds that most users are entering the funnel via rich media interactions. How can she best optimize with this information?

1. Frequency cap her ads at one impression
2. Place rich media first in her ads’ creative rotation
3. Place rich media last in her ads’ creative rotation
4. Move all budget to rich media

100% Correct Answer

• Place rich media first in her ads’ creative rotation

KidApparel wants to capture the encrypted user ID of each impression and click interaction so they can create more precise audience lists. Tom Trafficker tells them they’ll need to use:

1. Data Transfer
2. Demographic targeting
3. Site-served lists
4. Third-party providers

100% Correct Answer

• Data Transfer

After exporting your campaign to a spreadsheet, making a copy of one row with your ad, placement, and creative is a great way to ensure correct formatting and IDs when you import. What step will you need to complete in order to create a new placement?

1. Delete item name
2. Add column item name
3. Delete item ID
4. Add column item ID

100% Correct Answer

• Delete item ID

What is a common reason for a campaign spreadsheet to fail upon import?

1. Missing creative name
2. Missing placement name
3. Missing ad name
4. Bad formatting

100% Correct Answer

• Bad formatting

Rich wants to compare cross-environment conversion data to standard conversion data. Which metric in the Cross-Device Conversions report does he need to include to see which device got the conversion credit?

1. Top Conversion Paths
2. Device Conversion Type
3. Attributed Event Platform Type
4. Custom floodlight Variable

100% Correct Answer

• Attributed Event Platform Type

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