Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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SEMrush Content Marketing Toolkit Certification Exam Answers 2022

SEMrush Content Marketing Toolkit Certification Exam Answers

Look at the list of recommended keywords from the SEO Writing Assistant. Why are some of these keywords highlighted green?

  1. You’ve already used these keywords in your headings
  2. These keywords are the most relevant to your copy
  3. You’ve already used these keywords within your copy
  4. You’ve already used these keywords in your title

Correct Answer:

  • You’ve already used these keywords within your copy

What are the SEO Content Template Tool’s key recommendations based on?

  1. Proprietary algorithms
  2. Analysis of your top 10 rivals in Google
  3. Analysis of your top 100 rivals in Google
  4. Analysis of all your rivals in Google
  5. Analysis of SEMrush’s domain database
  6. Google recommendations

Correct Answer:

  • Analysis of your top 10 rivals in Google

What can be done with the help of the Marketing Calendar? Choose three answers.

  1. Arranging and customizing marketing campaigns and activities
  2. Scheduling posts on social media
  3. Assigning tasks within marketing activities to other users
  4. Sharing your calendars with other users
  5. Analyzing you campaigns by user engagement metrics

Correct Answer:

  • Arranging and customizing marketing campaigns and activities
  • Assigning tasks within marketing activities to other users
  • Sharing your calendars with other users

What does the TF-IDF metric from On Page SEO Checker show?

  1. How important a word is to a specific document
  2. The approximate expected monthly traffic for a keyword
  3. How many times a keyword was used in a URL
  4. Which keywords are better perceived by people
  5. How a search engine sees a keyword

Correct Answer:

  • How important a word is to a specific document

When working with the Topic Research tool, you can enter your domain name. What is the purpose of this?

  1. To highlight the subtopics you’ve already written about
  2. To be able to sort subtopics by topic efficiency, so that subtopics that are most relevant to your content will be shown first
  3. To exclude subtopics with branded keywords that are related to your domain

Correct Answer:

  • To highlight the subtopics you’ve already written about

Which SEMrush tool can be integrated with your Google Analytics account in order to provide you with user engagement metrics for your articles?

  1. Brand Monitoring
  2. SEO Content Template
  3. Social Media Tracker
  4. Content Audit
  5. On Page SEO Checker
  6. Position Tracking

Correct Answer:

  • Content Audit

Which SEMrush tools should you use to find the most resonant ideas for your content based on people’s search queries and questions about a specific topic? Choose two answers.

  1. On Page SEO Checker
  2. Keyword Gap
  3. Topic Research
  4. Position Tracking
  5. Keyword Magic Tool
  6. Organic Traffic Insights

Correct Answer:

  • Topic Research

Which metrics AREN’T available in the Content Audit report? Choose three answers.

  1. Domain age
  2. Words count
  3. Bounce Rate
  4. Amount of paid keywords
  5. Facebook shares
  6. Domain score
  7. Backlinks

Correct Answer:

  • Domain age
  • Amount of paid keywords
  • Domain score

Which metrics are available in the Content Audit report? Choose three answers.

  1. Amount of paid keywords
  2. Words count
  3. Domain age
  4. Domain score
  5. Backlinks
  6. Bounce Rate

Correct Answer:

  • Words count
  • Backlinks
  • Bounce Rate

Which metrics does the Social Media Tracker NOT track for a Facebook account?

  1. Reactions: ‘Like’, ‘Love’, ‘Wow’, etc.
  2. Posts shares
  3. Number of posts
  4. Number of followers
  5. Page views

Correct Answer:

  • Page views

Which tool helps you stay informed of changes in your article’s position in Google’s organic search for a chosen keyword?

  1. Post Tracking
  2. Keyword Magic Tool
  3. Organic Research
  4. Organic Traffic Insights

Correct Answer:

  • Post Tracking

Which tools should a marketing specialist use to assess their online reputation? Choose two answers.

  1. Keyword Magic Tool
  2. Organic Positions Report
  3. Social Media Tracker
  4. Organic Traffic Insights
  5. Brand Monitoring

Correct Answer:

  • Social Media Tracker
  • Brand Monitoring

Which two types of notifications can you set up in the Marketing Calendar?

  1. In-app
  2. Trello
  3. Email
  4. Google Calendar

Correct Answer:

  • In-app
  • Email

With the help of which tool can you get SEO recommendations for your future articles based on analysis of your Google top 10 organic competitors?

  1. Keyword Analytics Reports
  2. Advertising Positions Report
  3. Position Tracking Tool
  4. SEO Content Template

Correct Answer:

  • SEO Content Template

You have written a new article and it was published on several websites. Which SEMrush tool should you use to monitor your article’s exposure?

  1. Keyword Magic Tool
  2. Keyword Research
  3. Domain Analytics
  4. Post Tracking
  5. Keyword Gap

Correct Answer:

  • Post Tracking

You’ve set up the Social Media Tracker to monitor social media activity. You’ve posted on Facebook five times within the last month. Why does the tool show zero activity on Facebook?

  1. All of your posts were made more than 7 days ago
  2. None of your Facebook followers reposted these posts
  3. Data in the report is not shown correctly
  4. Someone reported that your posts are inappropriate for Facebook
  5. None of your Facebook followers liked these posts

Correct Answer:

  • All of your posts were made more than 7 days ago

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