Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)
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- Google
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- Digital Transformation:
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- SEMrush
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Make engaging mobile messages Assessment Answers 2022
Digital Transformation: Make engaging mobile messages Assessment Answers
You are working on a campaign for a bike courier company who wants to provide meaningful utility to their customers. What do you recommend?
- An app that uses GPS sensors to track all deliveries
- An mSite that streams real-time biking videos from across the city
- An app that uses Google Cardboard to give a bike courier experience
- A bike racing game that lets users play against each other
100% Correct Answer:
- An app that uses GPS sensors to track all deliveries
What are the key sensors involved in viewing 360 degree video?
- Motion and gyroscope
- Microphone and motion
- Touch screen and microphone
- Gyroscope and video
100% Correct Answer:
- Motion and gyroscope
What are the best sensors to use to send a discount offer to someone walking past your retail outlet?
- Video and motion
- GPS and proximity
- GPS and video
- Proximity and motion
100% Correct Answer:
- GPS and proximity
What are the best sensors to use if you wanted to make an app that lets users virtually experience a new car?
- Bluetooth and GPS
- Motion and proximity
- Video camera and bluetooth
- Motion and axis
100% Correct Answer:
- Motion and axis
In a push to lift your company’s brand reputation, you created a game that your clients could play to earn store credit. What would be the purpose of an app like this?
- To engage by providing an entertaining experience
- To give solutions to common real-world customer problems
- To provide added value through a functional experience
- To solve an actual problem with a utility app
100% Correct Answer:
- To engage by providing an entertaining experience
What would be the best way to explain what a sensor is to a new intern at your company?
- A way of categorizing audience reach through various navigation paths
- Smart phone features that incorporate video and sound on demand
- A special asset that is only accessible and functional on a mobile device
- Technology that enables mobile and desktop devices to capture signals
100% Correct Answer:
- Technology that enables mobile and desktop devices to capture signals
If your fashion retail client wanted an app that gave users the same experience as a runway model performing a show, what would you be creating?
- Gaming reality
- Mixed reality
- Virtual reality
- Augmented reality
100% Correct Answer:
- Virtual reality
Which of the following isn’t a sensor?
- mSite
- Microphone
- Camera
- Touch screen
100% Correct Answer:
- mSite
Which extensions can help drive installs of your mobile app?
- App extensions
- Sitelink extensions
- Remarketing lists for search ads (RLSAs )
- Structured snippet extensions
100% Correct Answer
- App extensions
Related Options:
- Structured snippet extensions
- RSLAs (remarketing lists for search ads)
- Sitelink extensions
- App extensions
100% Correct Answer:
- App extensions
Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?
- Call-only ads cost more, but reach farther.
- Call-only ads don’t appear on mobile devices.
- Call-only ads run for shorter durations than ad call extensions.
- Call-only ads don’t include a link to a mobile site.
100% Correct Answer
- Call-only ads don’t include a link to a mobile site.