SEMrush For Digital Agencies Certification Answers 2022

What Are The Requirements For Smart Display Conversions?

1. At least 50 display conversions or 100 search conversions in a 30-day period
2. No conversion requirement
3. 15 conversions in a 30-day period

Correct Answer:

• At least 50 display conversions or 100 search conversions in a 30-day period

Which Bidding Strategy Is NOT Eligible For Display Campaigns?

1. Target Impression Share
2. Target ROAS (Return on Ad Spend)
3. Viewable Impressions
4. Max Clicks
5. Max Conversions
6. Manual (with optional eCPC)
7. Target CPA (Cost Per Acquisition)

Correct Answer:

• Target Impression Share

Which SEMrush Tool Allows You To Plan Out Campaigns And Other Activities And Tasks With Your Team?

1. Social Media Tracker
2. Projects
3. Lead Generation Tool
4. Marketing Calendar

Correct Answer:

• Projects

Which SEMrush Tool Will Show You If Your Client Has Lost A Link?

1. Site Audit
2. Position Tracker
3. Backlink Audit
4. Content Analyzer

Correct Answer:

• Backlink Audit

What Are The Four Quadrants Market Explorer Uses To Map Out A Website’s Industry Competitors?

1. Growers
2. Established Players
3. Leaders
4. New Players
5. Niche Players
6. Game Changers

Correct Answer:

• Growers
• Leaders
• New Players
• Niche Players

You Can Outsource Content Writing To SEMrush And Order A New Article Right From The SEO Content Template Interface.

1. Yes
2. No

Correct Answer:

• Yes

Which SEMrush Tool Will Show You The Top Traffic Sources And The Top Exit Destination Sites For A Website?

1. Domain Analytics
2. Traffic Analytics
3. Organic Research
4. Market Explorer

Correct Answer:

• Traffic Analytics

Which Project Tools Should You Set Up To Manage A Client’s SEO Campaign? Choose All That Apply.

1. Market Research
2. Keyword Gap
3. Backlink Audit
4. Organic Research
5. Organic Traffic Insights
6. Site Audit
7. Position Tracking

Correct Answer:

• Backlink Audit
• Organic Research
• Site Audit
• Position Tracking

Can You Add Your Own Logo To SEMrush PDF Reports You Create In The My Reports Tool?

1. No, this isn’t possible.
2. Yes, if you have a Agency Growth Kit add-on
3. Yes, all paid subscriptions have this option

Correct Answer:

• Yes, all paid subscriptions have this option

You Can Easily Migrate From Your Existing Calendar Software To SEMrush Marketing Calendar And Transfer Your Scheduled Activities By Importing A .Ics file.

1. True
2. False

Correct Answer:

• True

From Which Sources Can You Pull Data Into My Reports? Pick 4 Answers.

1. Tableau
2. Google Search Console
3. SalesForce
4. Google Ads
5. Google Analytics
6. Google AdSense
7. Google Calendar
8. Google My Business

Correct Answer:

• Google Search Console
• Google Analytics
• Google Calendar
• Google My Business

You Can Set Deadlines In The SEMrush Marketing Calendar Down To The Minute.

1. False
2. True

Correct Answer:

• True

Which Of The Following Can You Do With The My Reports PDF Report Builder? Pick 5 Answers.

1. Get automatically generated data interpretation
2. Add comments, images and screenshots
3. Include your comments or recommendations next to the data
4. Schedule a report to be sent to an email you specify
5. Drag and drop widgets
6. Merge widgets
7. Send a report via your messenger app of choice
8. Star your favorite widgets for quick access in the future

Correct Answer:

• Add comments, images and screenshots
• Include your comments or recommendations next to the data
• Schedule a report to be sent to an email you specify
• Drag and drop widgets
• Star your favorite widgets for quick access in the future

Which SEMrush Tool Provides Data About Any Domain’s Market Share, Audience Interests And Top Domains In A Selected Business Niche?

1. Traffic Analytics
2. Domain Analytics
3. Market Explorer

Correct Answer:

• Traffic Analytics

You Can Connect Your Clients’ Google Analytics And Search Console Accounts To SEMrush To Receive More Insight And Personalized Recommendations, And To Prioritize Your Tasks.

1. False
2. True

Correct Answer:

• True

A Team Member Without An SEMrush Account Can Easily Leverage Checks On Plagiarism, Readability, And Tone Of Voice Provided By SEO Writing Assistant By Accessing A Google Docs Template Created By An SEMrush User.

1. False
2. True

Correct Answer:

• True

With SEMrush, You Can See The Number Of Visits, Traffic Sources, User Behavior And Most Visited Pages Of Any Website.

1. No
2. Yes

Correct Answer:

• Yes

Which SEMrush Tool Helps Compare The Audience Size And Source Traffic Of Up To 5 Websites?

1. Brand Monitoring
2. Domain Overview
3. Traffic Analytics
4. Keyword Gap

Correct Answer:

• Domain Overview

SEMrush Offers Its Original Google Data Studio Connectors, So You Can Pull Data From Position Tracking, Organic Research, Advertising Research, Backlink Analytics And Site Audit Into Your GDS Account.

1. False
2. True

Correct Answer:

• True

Custom Triggers Allow You To Set Up Notifications For Position Tracking. For Example, You Can Receive Notifications If Any Of Your Pages Enter The Top 5 For The Keywords You Are Tracking.

1. False
2. True

Correct Answer:

• True

You Can Assign Up To Three Tags To Projects In Order To Easily filter Them.

1. True
2. False

Which SEMrush tool provides data about any domain’s market share, audience interests and top domains in a determined business niche?

1. Domain Analytics
2. Traffic Analytics
3. Market Explorer

Correct Answer:

• Traffic Analytics

A freelance copywriter or a team member without an SEMrush account can leverage checks on plagiarism, readability, tone of voice provided by SEO Writing Assistant simply by accessing a Google Docs template created by an SEMrush user.

1. True
2. False

Correct Answer:

• True

API (Application Programming Interface) allows you to extract raw data without having to manually log into the software and pull it into another tool / interface of your choice. Please pick one correct statement about SEMrush APIs.

1. APIs are available for free with a paid account of any level.
2. Any API is available at no extra cost with an SEMrush Business account.
3. Standard API Package (Analytics, Projects, Accounts APIs) available at no extra cost with an SEMrush Business account; Traffic Analytics API should be purchased separately.
4. SEMrush doesn’t offer API access.
5. API access is available with any SEMrush account, however API units should be purchased separately.

Correct Answer:

• Standard API Package (Analytics, Projects, Accounts APIs) available at no extra cost with an SEMrush Business account; Traffic Analytics API should be purchased separately.

Content Audit is one of the SEMrush Project tools. Pick 5 jobs it can do for you.

1. Run on a subfolder level and pull website structure from a sitemap
2. Get insights about user interactions with your content in ‘Content Sets’ mode
3. Get top 5 queries for a URL after you connect GSC
4. Get to know the language of the page
5. Get data on the # of referring domains
6. Crawl a list of URLs from a file
7. Create tasks for specific parts of your article, send them to Trello and Google Calendar
8. Discover top-performing content in your niche

Correct Answer:

• Run on a subfolder level and pull website structure from a sitemap
• Get insights about user interactions with your content in ‘Content Sets’ mode
• Get top 5 queries for a URL after you connect GSC
• Crawl a list of URLs from a file
• Create tasks for specific parts of your article, send them to Trello and Google Calendar

Custom triggers allow you to set up notifications, so you can receive an alert in case there are any notable changes in your Position Tracking campaign. E.g. if any keyword enters or leaves the top 3/5/10 positions etc.

1. True
2. False

Correct Answer:

• True

Does SEMrush have an affiliate program that allows agencies to earn more money?

1. No, SEMrush doesn’t offer one.
2. Yes, it’s called Berush and offers up to 40% commission.
3. Yes, there are two options — Berush (for online sales) and Agency Program (for offline sales).

Correct Answer:

• Yes, there are two options — Berush (for online sales) and Agency Program (for offline sales).

Does SEMrush offer data on the online presence of any website — its number of visits, traffic sources, user behavior, most visited pages, etc?

1. Yes
2. No

Correct Answer:

• Yes

From which sources can you pull data into My Reports? Pick 3 answers.

1. Google Analytics
2. Google Search Console
3. Google Ads
4. SalesForce
5. Google My Business
6. Tableau

Correct Answer:

• Google Analytics
• Google Search Console
• Google My Business

If you have a client with a domain that covers multiple languages (or countries), is it possible to set up a single SEMrush project for them?

1. Yes
2. No

Correct Answer:

• Yes

Is it possible to create white-label reports with SEMrush (completely replacing SEMrush branding with your own)?

1. Yes, this option is available with a Business or Enterprise subscription.
2. Yes, this option is available with a paid account of any level.
3. No, there’s no way to create a white-label report with SEMrush.
4. This option is available as a paid add-on to an SEMrush account of any level.

Correct Answer:

• Yes, this option is available with a Business or Enterprise subscription.

SEMrush offers a free Position Tracking app that allows you to measure the success of your SEO on the go, including ranking fluctuations, visibility and traffic trends, and more.

1. True
2. False

Correct Answer:

• True

SEMrush offers its original Google Data Studio connectors, so you can pull data from Position Tracking and Domain Analytics into your GDS account.

1. True
2. False

Correct Answer:

• True

SEMrush offers multiple connection points to provide even more insights through integration with other data sources. Is Adobe Analytics one of them?

1. SEMrush doesn’t have integration with Adobe Analytics.
2. Adobe Analytics integration is included as part of any paid plan.
3. Adobe Analytics integration is available as an add-on to any subscription.
4. Adobe Analytics integration is available as an add-on to the Business subscription.

Correct Answer:

• Adobe Analytics integration is available as an add-on to any subscription.

The Oppty sales intelligence tool by SEMrush offers a list of local prospects qualified based on growing marketing spend, so you can reach out to them with a tailored proposal.

1. True
2. False

Correct Answer:

• True

The Oppty sales intelligence tool by SEMrush offers a list of local prospects qualified based on the negative search visibility trend, so you can reach out to them with a tailored proposal.

1. True
2. False

Correct Answer:

• True

The ‘Quick modify’ button in my reports allows you to make bulk changes to the widgets in your report (e.g. change the time range or a domain).

1. True
2. False

Correct Answer:

• True

What are the options for creating a PDF report within SEMrush? Pick 4 answers.

1. Create a custom report from scratch in My Reports
2. Compile a new report by clicking the ‘Send to My Reports’ button on the widgets within other reports
3. Quick clone and modify your previously created report in My Reports
4. Use one of the preset report templates from the SEMrush library in My Reports
5. Import your existing report template from any other tool
6. Click the ‘export’ button within any analytics report or tool

Correct Answer:

• Create a custom report from scratch in My Reports
• Quick clone and modify your previously created report in My Reports
• Use one of the preset report templates from the SEMrush library in My Reports
• Click the ‘export’ button within any analytics report or tool

What can you NOT do with the Project list?

1. Customize the dash to show only the metrics you’re focusing on — through the Manage Columns button
2. Quickly get an overview of all key metrics for all your projects, and how they’ve changed compared to the previous period
3. Share multiple projects at once (e.g. with a new team member) with read-only or edit access
4. Favorite” a Project so that it always appears at the top of the list
5. Sort by a preview widget’s metric (Site health, for example) to look at your highest and lowest performing Projects
6. Drag and drop projects to rearrange the table

Correct Answer:

• Drag and drop projects to rearrange the table

What is the first thing you would do in SEMrush after landing a new client to manage their online visibility across multiple marketing channels and track the progress?

1. Set up a Project for their domain and configure the relevant tools
2. Run their domain through Organic and Advertising research
3. Run their domain through Traffic Analytics

Correct Answer:

• Set up a Project for their domain and configure the relevant tools

Which SEMrush tool helps identify the audience sizes of two websites and how similar they are?

1. Domain Overview
2. Keyword Gap
3. Brand Monitoring
4. Traffic Analytics

Correct Answer:

• Traffic Analytics

Which of the following can you do with My Reports PDF report builder? Pick 5 answers.

1. Drag and drop widgets
2. Star your favorite widgets to access them more quickly in the future
3. Schedule a report to be sent to your or your client’s email
4. Include your comments or recommendations next to the data
5. Get automatically generated data interpretation
6. Send a report via your messenger app of choice
7. Add images and screenshots
8. Merge widgets

Correct Answer:

• Drag and drop widgets
• Star your favorite widgets to access them more quickly in the future
• Schedule a report to be sent to your or your client’s email
• Include your comments or recommendations next to the data
• Add images and screenshots

Which of the following can you do with the SEMrush Lead Generation tool? Pick 3 options.

1. Collect prospect contact details in a GDPR-friendly way
2. Fully customize your call to action and email message to appeal to your new leads
3. Spend your Site Audit limits — each request counts towards your pages crawled limits
4. Take payments for express website audits
5. Create a customized widget on your website to collect leads

Correct Answer:

• Collect prospect contact details in a GDPR-friendly way
• Fully customize your call to action and email message to appeal to your new leads
• Create a customized widget on your website to collect leads

Which of the following data is NOT available within the Market Explorer tool?

1. Leaders in the niche
2. Market audience interests
3. Market audience demographics
4. Any domain’s audience insights
5. Local or global data
6. Domain’s market share
7. Forecast data on market growth

Correct Answer:

• Forecast data on market growth

Which of the following features are available within SEMrush Marketing Calendar? Pick 5 answers.

1. Set due dates, and assign a team member to a certain task
2. Set in-app and email notifications for your tasks and other updates
3. Connect your Google Analytics account to obtain campaign traffic data via UTM tags
4. Share a calendar with edit access to anyone who has either free or paid account with SEMrush
5. Users can only view the tasks that they themselves created in the calendar
6. Deadlines are set as days, not hours/minutes
7. The number of users that can collaborate on the same calendar is limited to 5
8. Create multi-day and recurring activities, add checklists, attach files

Correct Answer:

• Set due dates, and assign a team member to a certain task
• Set in-app and email notifications for your tasks and other updates
• Connect your Google Analytics account to obtain campaign traffic data via UTM tags
• Share a calendar with edit access to anyone who has either free or paid account with SEMrush
• Create multi-day and recurring activities, add checklists, attach files

Which of the following statements about sharing a project are true? Pick 3 options.

1. Sharing with edit access is available to all paid users with any level of subscription.
2. Read-only access can only be granted by Business and Enterprise-level accounts.
3. A user with a free subscription can be granted with ‘edit’ access to a project.
4. A client needs to have a free account with SEMrush to be able to view a shared project.
5. The number of projects you can share is limited to 10.

Correct Answer:

• Sharing with edit access is available to all paid users with any level of subscription.
• Read-only access can only be granted by Business and Enterprise-level accounts.
• A client needs to have a free account with SEMrush to be able to view a shared project.

Which of the following statements about the Notes tool are true? Pick three answers.

1. You can create your own notes to explain a change in the graph or mark the beginning of a project.
2. Notes can be found in Position Tracking, Organic and Advertising research, and 8 other tools.
3. You can attach an image to your note.
4. It’s impossible to hide notes.
5. SEMrush automatically adds notes on days with major Google updates and SEMrush database updates.
6. SEMrush sends a notification if a team member creates a new note.

Correct Answer:

• You can create your own notes to explain a change in the graph or mark the beginning of a project.
• Notes can be found in Position Tracking, Organic and Advertising research, and 8 other tools.
• SEMrush automatically adds notes on days with major Google updates and SEMrush database updates.

Which tool allows you to compare multiple domains or various search metrics for a single domain and pick data visualization type?

1. My Reports
2. Domain Overview
3. Bulk Analysis
4. Traffic Analytics
5. Charts
6. SEO Dashboard

Correct Answer:

• Charts

Which tool allows you to locate gaps in your client’s organic or paid search strategy, benchmarking them against up to 4 competitors?

1. Competitor Insights
2. Traffic Analytics
3. Position Tracking
4. My Reports
5. Keyword Gap
6. Site Audit

Correct Answer:

• Keyword Gap

Which tools would you use to help out a local client? Pick 6 options.

1. Position Tracking — to track their rankings down to neighborhood level and discover local competitors
2. CPC Map — to obtain city-level average CPC rates in their industry
3. Listing Management — to make sure their local listings are consistent and up to date
4. On-page SEO checker — to optimize URLs based on top 10 SERP results for their city
5. SEO content template — to create a new piece of content that would rank well in the chosen city
6. Topic Research — to gather city-specific ideas for a content campaign
7. Keyword Magic Tool — to discover local keywords
8. Traffic Analytics — to check how much traffic they get from a specific city.

Correct Answer:

• Position Tracking — to track their rankings down to neighborhood level and discover local competitors
• CPC Map — to obtain city-level average CPC rates in their industry
• Listing Management — to make sure their local listings are consistent and up to date
• On-page SEO checker — to optimize URLs based on top 10 SERP results for their city
• SEO content template — to create a new piece of content that would rank well in the chosen city
• Topic Research — to gather city-specific ideas for a content campaign

You can connect your clients’ Google Analytics and Search Console accounts to SEMrush to receive more insights, personalized recommendations, and prioritize your tasks.

1. True
2. False

Correct Answer:

• True

You can easily migrate from your existing calendar software and transfer your scheduled activities to the SEMrush Marketing Calendar through importing a .ics file.

1. True
2. False

Correct Answer:

• True

You can outsource content writing to SEMrush and order a new article right from the interface.

1. Yes
2. No

Correct Answer:

• Yes

You can tag your projects to easily sort through them. E.g. to see which ones are on hold, which are assigned to a specific team member, etc.

1. True
2. False

Correct Answer:

• True

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