Platforms – Smart Assessment Answers 2024
Certification Questions & Certification Answers
A publisher ad server allows publishers to conduct which of following activities?
- Search Engine Management
- Keyword Management
- Social Media Management
- Inventory Management
Correct Answer:
A publisher’s most valuable asset is the audience it has access to.
- True
- False
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A trading desk is the same as a demand side platform.
- False
- True
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AdX inventory is exclusive to GDN and DBM.
- True
- False
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An advertiser is using Google Analytics 360 can use first-party, Google Audiences, and DoubleClick audience data.
- True
- False
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AppNexus is a competitor to DoubleClick Bid Manager.
- False
- True
Correct Answer:
Appnexus is an example of a stack player.
- False
- True
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By default, DoubleClick Search will favor Google inventory.
- False
- True
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Criteo is an example of a point player.
- False
- True
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DBM is the only demand side platform with access to YouTube’s TrueView format
- True
- False
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DoubleClick Bid Manager is restricted to buying Google Media.
- True
- False
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DoubleClick Campaign Manager allows advertisers to build rich, interactive ads.
- True
- False
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DoubleClick Search allows advertisers to buy media on Facebook and Twitter.
- True
- False
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DoubleClick Search allows advertisers to control their organic listings.
- False
- True
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DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics.
- False
- True
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DoubleClick Search allows advertisers to import data from non-Google search engines.
- True
- False
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DoubleClick Search is designed to have a similar look and feel to AdWords.
- False
- True
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DoubleClick’s sell-side solutions benefit from being integrated with the buy-side solutions.
- True
- False
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first-party data is defined as data owned by the advertiser and collected from online and offline sources.
- False
- True
Correct Answer:
Google Web Designer allows clients to author custom, interactive HTML5 creative.
- True
- False
Correct Answer:
Google has an affiliate marketing platform.
- True
- False
Correct Answer:
How does programmatic benefit advertisers?
- Media is more targeted, allowing advertisers to select only the impressions they want.
- Media is always cheaper through programmatic than through direct channels.
- Media is always fraud-free.
- All answers are correct
Correct Answer:
- Media is more targeted, allowing advertisers to select only the impressions they want.
How would DoubleClick Bid Manager best be classified?
- Search engine management
- None of the answers are correct
- Demand side platform
- Data management platform
Correct Answer:
Identify the interface where publishers log-in to control their campaigns and report on performance.
- Ad server
- Supply-side platforms (SSP)
- Demand side platform (DSP)
- Search engine
Correct Answer:
- Supply-side platforms (SSP)
Identify the type of ad format that is typically full screen and covers the whole real estate, typically in mobile app.
- Native video
- In-stream video
- Interstitials
- Expanding ads
Correct Answer:
In a programmatic auction, the winning bidder is the one with the highest score when the quality score and bid are combined.
- True
- False
Correct Answer:
Personally identifiable information (PII data) such as name, email, phone number and mailing address are examples of third-party data.
- True
- False
Correct Answer:
Point players allow advertisers to pass assets seamlessly between platforms.
- False
- True
Correct Answer:
Search management platforms only access search engines and don’t offer social or display functionality.
- True
- False
Correct Answer:
Some clients use both the AdWords and DS interface.
- False
- True
Correct Answer:
This type of Google audience is composed of users who are actively intending to buy certain products or services in the near future or have a high propensity to buy if they find the right product or offer.
- Affinity Audiences
- Demographic Audiences
- Similar Audiences
- In-Market Audiences
Correct Answer:
Using both DFP and AdX allows publishers to use advanced features such as dynamic allocation.
- False
- True
Correct Answer:
What does “DSP” stands for?
- DoubleClick sellside platform
- DoubleClick search platform
- Demand sell platform
- Demand side platform
Correct Answer:
What is Google’s DSP?
- DoubleClick Ad Exchange
- DoubleClick Campaign Manager
- DoubleClick DSP
- DoubleClick Bid Manager
Correct Answer:
What is Google’s advertiser ad server called?
- DoubleClick for Publishers
- DoubleClick Studio
- DoubleClick Campaign Manager
- DoubleClick Bid Manager
Correct Answer:
- DoubleClick Campaign Manager
What is Google’s creative platform for building dynamic creative?
- DoubleClick Campaign Manager
- Google Studio
- DoubleClick Studio
- Google Web Designer
Correct Answer:
What is Google’s enterprise solution for tracking website engagement?
- DoubleClick Campaign Manager
- Google Analytics 360
- Google Tag Manager 360
- Google Surveys 360
Correct Answer:
What is Google’s solution for deploying pixels across a website?
- DoubleClick Campaign Manager
- Google TagMan 360
- DoubleClick Tag Manager 360
- Google Tag Manager 360
Correct Answer:
What is a type of data aggregated from a variety of suppliers and then curated into targetable segments?
- Google data
- Third-party data
- Proprietary data
- first-party data
Correct Answer:
What platform allows advertisers to gather valuable insights into how users interact with their site or application?
- DoubleClick Studio
- DoubleClick Search
- DoubleClick Campaign Manager
- Google Analytics
Correct Answer:
What reason would a customer want to use GDN over DBM?
- Customization
- New-to-display features
- Advanced controls
- Access to exclusive inventory via deals
Correct Answer:
What should an advertiser use to track digital campaigns across channels?
- Demand side platform
- Data management platform
- Publisher ad server
- Advertiser ad server
Correct Answer:
What’s Google’s creative HTML authoring tool called?
- DoubleClick Studio
- DoubleClick Web Designer
- Google Web Designer
- Google Studio
Correct Answer:
What’s another term for the publisher side of media transactions?
- Down-side
- Up-side
- Buy-side
- Sell-side
Correct Answer:
What’s the best definition for programmatic?
- Display advertising
- Platform to connect multiple inventory sources
- Artificial intelligence
- Automated media buying
Correct Answer:
What’s the name of Google’s search management platform?
- Dart Search
- Duck Duck Go
- Marin Software
- DoubleClick Search
Correct Answer:
What’s the term for when publisher ad servers are used to upload the creative from advertisers?
- Ad trafficking
- Ad rallying
- Ad slotting
- Ad segmenting
Correct Answer:
Which Google audience captures users who have demonstrated a qualified and recent interest in a given topic?
- Demographic
- Similar Audiences
- Affinity
- In-Market
Correct Answer:
Which conversion types can DoubleClick Search pull in?
- AdWords conversion pixel
- DoubleClick floodlight
- All answers are correct
- Google Analytics
Correct Answer:
Which of the following does DoubleClick Studio help advertisers do?
- Create a dynamic feed to control different creative variations being shown to different audiences
- Build custom HTML5 creative assets
- Set up programmatic campaigns to target specific audiences
- Traffic the campaigns and send to publishers
Correct Answer:
- Create a dynamic feed to control different creative variations being shown to different audiences
Which of the following is the online marketplace for the buying and selling of programmatic ads?
- Ad exchange
- Campaign manager
- Demand side platform
- Ad server
Correct Answer:
Which one of these companies offers a competitor to DoubleClick Search?
- Facebook
- AppNexus
- Microsoft
- Adobe
Correct Answer:
Which platform should publishers use to define the areas of their website that they can sell as ad space?
- DoubleClick Ad Exchange
- DoubleClick for Publishers
- DoubleClick Campaign Manager
- DoubleClick Bid Manager
Correct Answer:
- DoubleClick for Publishers
Which platform should publishers use to sell their inventory in an online marketplace?
- DoubleClick for Networks
- DoubleClick Bid Manager
- DoubleClick Campaign Manager
- DoubleClick Ad Exchange
Correct Answer:
Which tool allows marketers to aggregate, action, and analyze their data to inform their audience targeting strategy?
- Supply Side Platform (SSP)
- Google Web Designer (GWD)
- DoubleClick Studio
- Data Management Platform (DMP)
Correct Answer:
- Data Management Platform (DMP)
Which type of ad format matches the look and feel of a publisher’s site/app?
- Expanding ads
- In-stream video
- Interstitials
- Native ads
Correct Answer:
Advertisers can import their campaign data from DCM into GA360.
- False
- True
Correct Answer:
Attribution 360 can help advertisers see the impact of their TV campaigns.
- True
- False
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Google Analytics 360 is the free, entry-level analytics platforms.
- True
- False
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Identify ALL of the platforms that offer attribution analysis.
- All answers are correct
- Attribution 360
- Google Analytics 360
- DoubleClick Campaign Manager
Correct Answer:
Select the best Google tool for website A/B testing.
- Google Attribution 360
- Google Optimize 360
- Google Tag Manager 360
- DoubleClick Campaign Manager
Correct Answer:
Select the platform that allows advertisers to combine data feeds for reporting and visualization.
- Google Analytics 360
- DoubleClick Campaign Manager
- Google Data Studio
- Google Tag Manager
Correct Answer:
Using Google Analytics 360, an advertiser can turn measurement into action by creating audience lists for future targeting.
- True
- False
Correct Answer:
What is the DoubleCIick advertiser ad server called?
- Google Analytics 360
- Google Tag Manager
- DoubleClick Bid Manager
- DoubleClick Campaign Manager
Correct Answer:
- DoubleClick Campaign Manager
Which platform type can an advertiser use to track time spent on their site?
- Data Management
- Analytics Tool
- Audience Management
- Tag Management
Correct Answer:
This page was last edited on 12th March, 2024 at 9:03 AM (UTC).
I hope this helps! Let me know if you have any other questions.