Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Google Tag Manager Fundamentals Assessment Answers 2020

Google Tag Manager Fundamentals Assessment Answers

A Tag Manager account allows you to do which of the following?:

Data Layer variables automatically persist across different web pages

For Dynamic Remarketing, if you wish to use the data layer to collect when a user adds a product to their shopping cart without refreshing the page, what Analytics track type would you use?

For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?

For Dynamic Remarketing, what kind of variable needs to be set up in Tag Manager to collect information in the data layer?

For Dynamic Remarketing, what needs to be set up in Google Analytics to collect information from the data layer?

Google Tag Manager can only be used with Google tags

Google Tag Manager helps you manage your website in which of the following ways?

How are variables structured in the data layer?

How do you enable a built-in variable in Tag Manager?

The data layer “push” method allows you to do what?

To create a tag implementation plan, what are the recommended guidelines?

To create an Google Ads Conversion tracking tag in Tag Manager, which of these is needed from your Google Ads account?

To pass dynamic values from a website into Google Analytics Custom Metrics using the data layer, which of these must be set up?

To pass static values from a website into Google Analytics Custom Dimensions using the data layer, which of these must be set up?

To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?

To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?

To set up Dynamic Remarketing in Tag Manager, where do you enable data collection for Advertising Features?

What are the three parts of a trigger in Tag Manager?

What does Google Ads use to generate dynamic ads based on a user’s past interactions with website products and services?

What does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?

What event type would you choose to track button clicks using an event trigger?

What is a “container snippet” in Tag Manager?

What is a “trigger” in Tag Manager?

What is stored in a Tag Manager container?

What kind of user-defined variable should you use to track the URL of a webpage in Tag Manager?

What kind of variable should be used for a reusable Google Analytics property ID variable?

What kinds of website actions can trigger a Google Analytics event tag in Tag Manager?

What Tag Manager variable type should you use to track only the part of a URL after the hash sign?

What would you put in the Conversion Value field to dynamically capture the conversion values associated with your Google Ads tag?

When logging into Google Tag Manager for the first time, what needs to be set up?

Where can the container code be found in Google Tag Manager?

Where can you find a list of business-vertical attributes for Dynamic Remarketing?

Where should the data layer object be placed in the website code?

Which are benefits of using the data layer in Tag Manager?

Which built-in variable should you use to define an event trigger based on the class of a Submit button?

Which can be used to populate information to the data layer?

Which Tag Manager tag would you use to track metrics and dimensions in Google Analytics?

Which Tracking ID format should be used when setting up an Analytics Pageview tag?

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