Certification Questions & Certification Answers
Correct Answer:
BigQuery’s serverless architecture lets you use SQL queries to answer your organization’s biggest questions with zero infrastructure management.
BigQuery is a server-less, cost-effective, multicloud data warehouse designed to help you manage and analyze data with built-in features like machine learning, geospatial analysis, and business intelligence.
Read more here:https://cloud.google.com/bigquery/docs/introduction
Correct Answer:
BigQuery’s serverless architecture lets you use SQL queries to answer your organization’s biggest questions with zero infrastructure management.
BigQuery is a server-less, cost-effective, multicloud data warehouse designed to help you manage and analyze data with built-in features like machine learning, geospatial analysis, and business intelligence.
Read more here: https://cloud.google.com/bigquery/docs/introduction
Correct Answer:
If you’re creating a web data stream, you’ll see an option called “enhanced measurement.” Keep this on to automatically collect pageviews, scrolling, outbound link clicks, site searches, and other common user events. You can disable or re-enable enhanced measurement at any time.
Enhanced measurement lets you measure interactions with your content by enabling options (events) in the Google Analytics interface. No code changes are required. When you enable these options for a web data stream, your Google Analytics tag starts sending events right away.
Before turning on the enhanced measurement feature, be sure you understand each option and what enhanced data will be collected. You can also turn off specific measurement options in settings.
Read more here: https://support.google.com/analytics/answer/9216061
Correct Answer:
Use Google Analytics audiences to target experiments and focus on a group of users who exhibit certain behaviors when interacting with a website
Optimize allows you to test variants of web pages and see how they perform against an objective that you specify. Optimize monitors the results of your experiment and tells you which variant is the leader.
By running experiments in Optimize, you can test new website designs, layouts and content with a subset of your visitors. Instead of relying on instinct and opinion to determine the best page or site design, you can run an experiment that tests alternate designs with real-world users and get results that are simple to read and understand.
Read more here: https://support.google.com/optimize/answer/6197440
Correct Answer:
In Google Analytics, click Advertising on the left.
Go to Attribution > Conversion paths
Read more here: https://support.google.com/analytics/answer/10595568
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Correct Answer:
Google Analytics 4 data is event-based, with the principle that any interaction can be captured as an event. As such, Universal Analytics property hit types translate to events in a Google Analytics 4 property.
Events represent a fundamental data model difference between Universal Analytics and Google Analytics 4 properties.
Google Analytics 4 events have no notion of Category, Action, and Label and, unlike Universal Analytics reports, Google Analytics 4 reports do not display Category, Action, and Label. Therefore, it’s better to rethink your data collection in terms of the Google Analytics 4 model rather than port your existing event structure to Google Analytics 4.
Read more here: https://support.google.com/analytics/answer/9964640
Correct Answer:
As users engage with your website and app, Google Analytics measure and report distinct user interactions as events.
Analytics collects and stores user interactions with your website or your app as events. Events provide insight into what’s happening on your website or app, such as page views, button clicks, user actions, or system events.
An event allows you to measure a distinct user interaction on a website or app. For example, loading a page, clicking a link, and completing a purchase are all interactions you can measure with events.
Read more here: https://support.google.com/analytics/answer/9322688
Correct Answer:
If you have edit permission, you can delete a property from your Analytics account. Your property and all the reports and data in the property will be permanently deleted 35 days after being moved to the trash can. Once deleted, you can’t retrieve any historical data or reinstate reports.
Read more here: https://support.google.com/analytics/answer/1042032
Correct Answer:
If you have edit permission, you can delete a property from your Analytics account. Your property and all the reports and data in the property will be permanently deleted 35 days after being moved to the trash can. Once deleted, you can’t retrieve any historical data or reinstate reports.
Read more here: https://support.google.com/analytics/answer/1042032
Correct Answer:
For embedded videos that have JS API support enabled, the following events are triggered:
video_start when the video starts playing
video_progress when the video progresses past 10%, 25%, 50%, and 75% duration time
video_complete when the video ends
The parameters populate the following dimensions:
Video provider (from video_provider)
Video title (from video_title)
Video URL (from video_url)
Visible (from visible)
Read more here: https://support.google.com/analytics/answer/9216061
Correct Answer:
Firebase is Google’s mobile application development platform. It lets you build, improve, and grow your app across many mobile platforms, like Android and iOS.
To connect app data to Analytics, first create a Firebase account if you don’t already have one. Then create a Firebase project within your account.
A Firebase project is a container for your app within the Firebase platform. One Firebase project should contain all versions of a single app: iOS, Android, and web app.
Whether you built your app using Firebase or another platform, the Firebase SDK is how you connect your app to Analytics.
To start collecting basic app-usage data, add the Google Analytics for Firebase (GA4F) SDK to your app (iOS or Android).
Read more here: https://support.google.com/analytics/answer/9353532
Correct Answer:
As users engage with your website and app, Google Analytics measure and report distinct user interactions as events.
Analytics collects and stores user interactions with your website or your app as events. Events provide insight into what’s happening on your website or app, such as page views, button clicks, user actions, or system events.
An event allows you to measure a distinct user interaction on a website or app. For example, loading a page, clicking a link, and completing a purchase are all interactions you can measure with events.
Read more here: https://support.google.com/analytics/answer/9322688
Correct Answer:
If you managed a blog that featured multiple different writers, you could use custom dimension to report the relevant writer’s name on each article page.
A dimension is an attribute of your data. It describes your data and it’s usually text as opposed to numbers. Dimensions provide attribution information for event-scoped dimensions, including attribution information for the ad platforms you integrate with Google Analytics.
Read more here: https://support.google.com/analytics/answer/9355852
Correct Answer:
When you’re setting up your properties, structure them in alignment with your user bases and business objectives. Because your app is on two different platforms, he needs two data streams — one for Android and one for iOS.
Remember, a property is the container for your reports based on the data you collect from your apps and sites. A data stream lives within a property and is a source of data from your app or website.
A flow of data from your website or app to Analytics. There are 3 types of data stream: Web (for websites), iOS (for iOS apps), and Android (for Android apps).
Read more here: https://support.google.com/analytics/answer/9355659
Correct Answer:
User scope: Create user-scoped custom dimensions to identify static or slowly changing attributes of your users, such as “spender=true”, “profession=engineer”, or “favorite_team=Real Madrid”.
Read more here: https://support.google.com/analytics/answer/10075209
User or session-scoped custom dimensions will not be filtered even if the hit they were attached to is filtered. Their values will still be applied to all hits in the current session, as well as future sessions if the dimension has user scope.
Read more here: https://support.google.com/analytics/answer/2709828
Correct Answer:
If you wanted to analyse user journeys across a website and an app, and see how new users were arriving at both, you should use Google Analytics 4 properties for the insights. Google Analytics 4 properties can be used to measure both website traffic and app usage.
Read more here: https://support.google.com/analytics/answer/10356589
Correct Answer:
A roll-up property contains data from two or more source properties. It can include source data from ordinary properties and subproperties, but not other roll-up properties.
Roll-up properties provide a broad view of your business across products, brands, or regions by combining data from multiple source properties into a single roll-up property. For example, if you have separate properties for multiple brands that your company owns, you can roll those up to a single property that provides an aggregate look at how those brands perform.
Read more here: https://support.google.com/analytics/answer/11526039
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Correct Answer:
A subproperty is a property that gets its data from one other property. The data in a subproperty is typically (but not necessarily) a subset of the data in its source property. Use subproperties to govern.
A property that gets its data from an ordinary property. A subproperty cannot generate events of its own; all events must come from its source property.
A roll-up property contains data from two or more source properties. It can include source data from ordinary properties and subproperties, but not other roll-up properties.
One of the biggest use cases for subproperties is data governance — controlling what data is included or excluded from a property. Subproperties let you filter data in or out to create the data set needed for a specific audience or use case. This allows for better organization of data, making it more easily accessible to certain audiences.
Read more here: https://support.google.com/analytics/answer/11525732
Correct Answer:
Channel Groupings are rule-based groupings of your traffic sources. Throughout Analytics reports, you can see your data organized according to the Default Channel Grouping, a grouping of the most common sources of traffic, like Paid Search and Direct. This allows you to quickly check the performance of each of your traffic channels.
The channels in the Default Channel Grouping meet the needs of most Analytics users, but if you have specific analysis requirements and want to label your traffic in other ways, you can:
· Create a Custom Channel Grouping (user level).
· Create a new Channel Grouping (view level).
· Edit the Default Channel Grouping (view level).
Read more here: https://support.google.com/analytics/answer/9756891
Correct Answer:
Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.
You can see which queries bring users to your site. Analyse your site’s impressions, clicks and position on Google Search.
Read more here: https://support.google.com/webmasters/answer/9128668
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Read more here: https://support.google.com/analytics/answer/6132368
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Funnel exploration lets you visualize the steps your users take toward a key task or conversion. This tool helps you identify sequences of key events and understand how your users navigate these steps. You’ll be able to see where users enter your funnels, as well as where they drop off. For example, how do prospects become shoppers and then become buyers? How do one time buyers become repeat buyers? With this information, you can improve inefficient or abandoned customer journeys.
Read more here: https://support.google.com/analytics/answer/9327974
Correct Answer:
In order to customize metrics and dimensions in a table format, you should use free form technique. Delve into your data using the highly customizable and flexible free-form exploration technique. Free-form exploration lets you arrange and order the rows and columns of the table as you like.
Read more here: https://support.google.com/analytics/answer/9327972
Correct Answer:
Model comparison report is used to compare how different attribution models impact the valuation of your marketing channels. So if you are using any attribution and wanted to see how channels and campaigns would be valued under another attribution, you should use this report to find the insight.
Read more here: https://support.google.com/analytics/answer/10596865
Correct Answer:
If you create your own persistent IDs for signed-in users, you can use this data to accurately measure user journeys across devices. To enable the User-ID feature, you must consistently assign IDs to your users and include the IDs along with the data you send to Analytics.
he User-ID feature lets you associate your own identifiers with individual users so you can connect their behavior across different sessions and on various devices and platforms. Analytics interprets each user ID as a separate user, which provides you with more accurate user counts and a more holistic story about a user’s relationship with your business.
Read more here: https://support.google.com/analytics/answer/9213390
Correct Answer:
If you wants to analyse how users arrive at your website and app, as well as the user journeys across both of these platforms, you should use Google Analytics 4 to generate that insights. Google Analytics 4 properties can be used to measure both website traffic and app usage.
Read more here:https://support.google.com/analytics/answer/10356589
Correct Answer:
You may use digital advertising to help reach people online and drive conversions on your app and website. When you enable ads personalization in Analytics, for example by activating Google Signals, you gain the ability to use your Analytics audiences to personalize your digital ads, which can improve the performance of your campaigns.
For further control, you can adjust ads personalization for a specific event type or user property in your Google Analytics 4 property. For example, exclude specific events or user properties from being used to personalize ads and only use that data for measurement purposes.
Correct Answer:
The Engagement topic lets you measure user engagement by the events and conversion events that users trigger and the web pages and app screens that users visit. The reports can help you see the pages and screens with the most user engagement, as well as understand user behavior through events.
The Engagement overview report summarizes engagement data across the other reports in the Engagement topic. The report can help you get a more holistic view into user engagement across your websites and apps.
The overview card in the report shows engagement metrics with a trendline for each metric. These engagement metrics show you how long users stay on your site or app before leaving.
Read more here: https://support.google.com/analytics/answer/10999789
Correct Answer:
The Engagement topic lets you measure user engagement by the events and conversion events that users trigger and the web pages and app screens that users visit. The reports can help you see the pages and screens with the most user engagement, as well as understand user behavior through events.
The Engagement overview report summarizes engagement data across the other reports in the Engagement topic. The report can help you get a more holistic view into user engagement across your websites and apps.
The overview card in the report shows engagement metrics with a trendline for each metric. These engagement metrics show you how long users stay on your site or app before leaving.
Read more here: https://support.google.com/analytics/answer/10999789
Correct Answer:
If you have edit permission, you can delete a property from your Analytics account. Your property and all the reports and data in the property will be permanently deleted 35 days after being moved to the trash can. Once deleted, you can’t retrieve any historical data or reinstate reports.
Read more here: https://support.google.com/analytics/answer/1042032
Correct Answer:
Linear attribution model distributes the credit for the conversion equally across all clicks on the path. In the Linear attribution model, each touchpoint in the conversion path—in this case the Paid Search, Social Network, Email, and Direct channels—would share equal credit (25% each) for the sale.
Read more here: https://support.google.com/analytics/answer/1662518
Correct Answer:
Data-driven: Data-driven attribution distributes credit for the conversion based on data for each conversion event. It’s different from the other models because it uses your account’s data to calculate the actual contribution of each click interaction.
Attribution uses machine learning algorithms to evaluate both converting and non-converting paths. The resulting Data-driven model learns how different touchpoints impact conversion outcomes.
Read more here: https://support.google.com/analytics/answer/10596866
Correct Answer:
Google signals are session data from sites and apps that Google associates with users who have signed in to their Google accounts, and who have turned on Ads Personalization. This association of data with these signed-in users is used to enable cross-device reporting, cross-device remarketing, and cross-device conversion export to Ads.
Read more here:https://support.google.com/analytics/answer/9445345
Correct Answer:
Conversions are user activities that contribute to the success of your business. A conversion event signals a user action that you consider important, such as a purchase, game level completion, or website or app scroll activity. Conversions are user activities that contribute to the success of a business. In Google Analytics, measure those activities using conversion events.
Read more here: https://support.google.com/analytics/answer/9355848
Correct Answer:
If you have been collecting data on your point-of-sale system and you send that data to Google Analytics from your website and app. Measurement Protocol allows you to collect and send events directly to Google Analytics servers.
Measurement protocol is a standard set of rules for collecting and sending events directly to Google Analytics servers. Measurement Protocol lets you send data to Analytics from internet-connected devices like a kiosk or point-of-sale system that complement your website or app.
Read more here: https://support.google.com/analytics/answer/9900444
Correct Answer:
Use Create event to trigger a new event based on conditions that you set. Custom events are events that you define. Make sure you only create custom events when no other events work for your use case. Custom events don’t show up in most standard reports so you need to set up custom reports or explorations for meaningful analysis
Read more here: https://support.google.com/analytics/answer/9322688
Correct Answer:
Your Google Analytics property includes predefined reports to help you analyze data from your websites and apps.
Each Analytics property includes a Reports snapshot report, a Realtime report, and a set of collections and topics. The collections and topics include groupings of the predefined reports that Analytics provides by default.
Read more here: https://support.google.com/analytics/answer/9212670
Correct Answer:
If you create your own persistent IDs for signed-in users, you can use this data to accurately measure user journeys across devices. To enable the User-ID feature, you must consistently assign IDs to your users and include the IDs along with the data you send to Analytics.
he User-ID feature lets you associate your own identifiers with individual users so you can connect their behavior across different sessions and on various devices and platforms. Analytics interprets each user ID as a separate user, which provides you with more accurate user counts and a more holistic story about a user’s relationship with your business.
Read more here: https://support.google.com/analytics/answer/9213390
Correct Answer:
Explorations are private by default. If you’re the creator, only you can view and edit them unless you choose to share.
When you first create an exploration, only you can see it. If you create an exploration that you’d like to share with someone else, choose the share icon in the upper right. Shared explorations can be viewed, but not edited, by anyone who has the Viewer role to the property. You must duplicate or copy a shared exploration in order to edit it.
Read more here: https://support.google.com/analytics/answer/7579450
Correct Answer:
Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.
You can see which queries bring users to your site. Analyse your site’s impressions, clicks and position on Google Search.
Read more here: https://support.google.com/webmasters/answer/9128668
Correct Answer:
Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.
user metrics are calculated in two basic ways:
As overview totals
where the metric is displayed as a summary statistic for your entire site, such as bounce rate or total pageviews.
In association with one or more reporting dimensions
where the metric value is qualified by selected dimension(s).
Read more here: https://support.google.com/analytics/answer/1033861
Correct Answer:
A dimension is an attribute of your data. It describes your data and it’s usually text as opposed to numbers. An example of a dimension is Event name, which shows the name of an event that someone triggers on your website or application (such as “click”)
Read more here: https://support.google.com/analytics/answer/9355852
Correct Answer:
The Acquisition reports provide information about where your traffic originates (e.g., google, baidu, bing), the methods by which users arrive at your site or app (e.g., organic, cpc, email), and the marketing efforts you use to drive traffic (e.g., campaign, creative format, keywords).
Access the Acquisition reports
To access the Acquisition reports, click Reports > Acquisition in the left navigation. If you don’t see the reports, an administrator may have removed them from the navigation.
Read more here: https://support.google.com/analytics/answer/10999979
Correct Answer:
Audiences let you segment users in ways that are important to your business. Segment by dimensions, metrics, and events to include almost any subset of users.
Audiences in Analytics are users that you group together based on any combination of attributes that is meaningful to your business.
All the Google ads tools become even more powerful when paired with Google Ads! When you create a remarketing audience in Analytics, it is then available in the advertising account you selected.
Read more here: https://support.google.com/analytics/answer/2611291
Read more here: https://support.google.com/analytics/answer/9355935
Correct Answer:
Audience triggers let you trigger events when users match the definition of an audience and become members.
You can trigger events, for example, when users reach key milestones like initiating a certain number of sessions or reading a certain number of articles, or crossing conversion thresholds.
Read more here: https://support.google.com/analytics/answer/9934109
Correct Answer:
Explanation: The Realtime Overview shows the top-ten pages on which users are active, the source for the users on each page, and the number of active users on each page. Active users are those who have sent a hit to Analytics within the last 30 minutes.
With the Realtime report, you can monitor activity as it happens. This report shows you events that took place within the last 30 minutes.
Read more here: https://support.google.com/analytics/answer/1638637
Correct Answer:
Explanation: The Realtime Overview shows the top-ten pages on which users are active, the source for the users on each page, and the number of active users on each page. Active users are those who have sent a hit to Analytics within the last 30 minutes.
With the Realtime report, you can monitor activity as it happens. This report shows you events that took place within the last 30 minutes.
Read more here: https://support.google.com/analytics/answer/1638637
Correct Answer:
Google Analytics 4 data is event-based, with the principle that any interaction can be captured as an event. As such, Universal Analytics property hit types translate to events in a Google Analytics 4 property.
Events represent a fundamental data model difference between Universal Analytics and Google Analytics 4 properties.
Google Analytics 4 events have no notion of Category, Action, and Label and, unlike Universal Analytics reports, Google Analytics 4 reports do not display Category, Action, and Label. Therefore, it’s better to rethink your data collection in terms of the Google Analytics 4 model rather than port your existing event structure to Google Analytics 4.
Read more here: https://support.google.com/analytics/answer/9964640
Correct Answer:
Audience triggers let you trigger events when users match the definition of an audience and become members.
You can trigger events, for example, when users reach key milestones like initiating a certain number of sessions or reading a certain number of articles, or crossing conversion thresholds.
Read more here: https://support.google.com/analytics/answer/993410
Correct Answer:
The Analytics tag is a snippet of JavaScript that collects and sends data to Analytics from a website.
You can add the Analytics tag directly to the HTML of each page on your site, or indirectly using a tag management system such as Google Tag Manager.
Every time a user visits a webpage, the tracking code will collect anonymous information about how that user interacted with the page.
Read more here: https://support.google.com/analytics/answer/6086097
Correct Answer:
BigQuery’s serverless architecture lets you use SQL queries to answer your organization’s biggest questions with zero infrastructure management.
BigQuery is a server-less, cost-effective, multicloud data warehouse designed to help you manage and analyze data with built-in features like machine learning, geospatial analysis, and business intelligence.
Read more here: https://cloud.google.com/bigquery/docs/introduction
Correct Answer:
Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.
You can see which queries bring users to your site. Analyse your site’s impressions, clicks and position on Google Search.
Read more here: https://support.google.com/webmasters/answer/9128668
Correct Answer:
Google Analytics 4 data is event-based, with the principle that any interaction can be captured as an event. As such, Universal Analytics property hit types translate to events in a Google Analytics 4 property.
Events represent a fundamental data model difference between Universal Analytics and Google Analytics 4 properties.
Google Analytics 4 events have no notion of Category, Action, and Label and, unlike Universal Analytics reports, Google Analytics 4 reports do not display Category, Action, and Label. Therefore, it’s better to rethink your data collection in terms of the Google Analytics 4 model rather than port your existing event structure to Google Analytics 4.
Read more here: https://support.google.com/analytics/answer/9964640
Correct Answer:
Correct Answer:
Audiences let you segment users in ways that are important to your business. Segment by dimensions, metrics, and events to include almost any subset of users.
Audiences in Analytics are users that you group together based on any combination of attributes that is meaningful to your business.
All the Google ads tools become even more powerful when paired with Google Ads! When you create a remarketing audience in Analytics, it is then available in the advertising account you selected.
Read more here: https://support.google.com/analytics/answer/2611291
Read more here: https://support.google.com/analytics/answer/9355935
Correct Answer:
Correct Answer:
For embedded videos that have JS API support enabled, the following events are triggered:
video_start when the video starts playing
video_progress when the video progresses past 10%, 25%, 50%, and 75% duration time
video_complete when the video ends
The parameters populate the following dimensions:
Video provider (from video_provider)
Video title (from video_title)
Video URL (from video_url)
Visible (from visible)
Read more here: https://support.google.com/analytics/answer/9216061
Correct Answer:
Google signals are session data from sites and apps that Google associates with users who have signed in to their Google accounts, and who have turned on Ads Personalization. This association of data with these signed-in users is used to enable cross-device reporting, cross-device remarketing, and cross-device conversion export to Ads.
Read more here: https://support.google.com/analytics/answer/9445345
Correct Answer:
You may use digital advertising to help reach people online and drive conversions on your app and website. When you enable ads personalization in Analytics, for example by activating Google Signals, you gain the ability to use your Analytics audiences to personalize your digital ads, which can improve the performance of your campaigns.
For further control, you can adjust ads personalization for a specific event type or user property in your Google Analytics 4 property. For example, exclude specific events or user properties from being used to personalize ads and only use that data for measurement purposes.
Correct Answer:
Use Create event to trigger a new event based on conditions that you set. Custom events are events that you define. Make sure you only create custom events when no other events work for your use case. Custom events don’t show up in most standard reports so you need to set up custom reports or explorations for meaningful analysis
Read more here: https://support.google.com/analytics/answer/9322688
Correct Answer:
The Acquisition reports provide information about where your traffic originates (e.g., google, baidu, bing), the methods by which users arrive at your site or app (e.g., organic, cpc, email), and the marketing efforts you use to drive traffic (e.g., campaign, creative format, keywords).
Access the Acquisition reports
To access the Acquisition reports, click Reports > Acquisition in the left navigation. If you don’t see the reports, an administrator may have removed them from the navigation.
Read more here: https://support.google.com/analytics/answer/10999979
Correct Answer:
A roll-up property contains data from two or more source properties. It can include source data from ordinary properties and subproperties, but not other roll-up properties.
Roll-up properties provide a broad view of your business across products, brands, or regions by combining data from multiple source properties into a single roll-up property. For example, if you have separate properties for multiple brands that your company owns, you can roll those up to a single property that provides an aggregate look at how those brands perform.
Read more here: https://support.google.com/analytics/answer/11526039
Correct Answer:
A subproperty is a property that gets its data from one other property. The data in a subproperty is typically (but not necessarily) a subset of the data in its source property. Use subproperties to govern.
A property that gets its data from an ordinary property. A subproperty cannot generate events of its own; all events must come from its source property.
A roll-up property contains data from two or more source properties. It can include source data from ordinary properties and subproperties, but not other roll-up properties.
One of the biggest use cases for subproperties is data governance — controlling what data is included or excluded from a property. Subproperties let you filter data in or out to create the data set needed for a specific audience or use case. This allows for better organization of data, making it more easily accessible to certain audiences.
Read more here: https://support.google.com/analytics/answer/11525732
Correct Answer:
A roll-up property contains data from two or more source properties. It can include source data from ordinary properties and subproperties, but not other roll-up properties.
Roll-up properties provide a broad view of your business across products, brands, or regions by combining data from multiple source properties into a single roll-up property. For example, if you have separate properties for multiple brands that your company owns, you can roll those up to a single property that provides an aggregate look at how those brands perform.
Read more here: https://support.google.com/analytics/answer/11526039
Correct Answer:
If you create your own persistent IDs for signed-in users, you can use this data to accurately measure user journeys across devices. To enable the User-ID feature, you must consistently assign IDs to your users and include the IDs along with the data you send to Analytics.
he User-ID feature lets you associate your own identifiers with individual users so you can connect their behavior across different sessions and on various devices and platforms. Analytics interprets each user ID as a separate user, which provides you with more accurate user counts and a more holistic story about a user’s relationship with your business.
Read more here: https://support.google.com/analytics/answer/9213390
Correct Answer:
As the industry evolves to adapt to a world that prioritizes and upholds the privacy of users, the technologies used to measure and gather insights across the customer journey need to adapt alongside it. With observed data less available because of privacy regulations and restrictions, sophisticated machine learning models can help preserve measurement continuity while respecting user privacy and consent choices.
Google’s models look for trends between conversions that were directly observed and those that weren’t. For example, if conversions attributed on one browser are similar to unattributed conversions from another browser, the machine learning model will predict overall attribution. Based on this prediction, conversions are then aggregated to include both modeled and observed conversions.
Read more here: https://support.google.com/analytics/answer/10710245
Correct Answer:
As the industry evolves to adapt to a world that prioritizes and upholds the privacy of users, the technologies used to measure and gather insights across the customer journey need to adapt alongside it. With observed data less available because of privacy regulations and restrictions, sophisticated machine learning models can help preserve measurement continuity while respecting user privacy and consent choices.
Google’s models look for trends between conversions that were directly observed and those that weren’t. For example, if conversions attributed on one browser are similar to unattributed conversions from another browser, the machine learning model will predict overall attribution. Based on this prediction, conversions are then aggregated to include both modeled and observed conversions.
Read more here: https://support.google.com/analytics/answer/10710245
Correct Answer:
Linear attribution model distributes the credit for the conversion equally across all clicks on the path. In the Linear attribution model, each touchpoint in the conversion path—in this case the Paid Search, Social Network, Email, and Direct channels—would share equal credit (25% each) for the sale.
Read more here: https://support.google.com/analytics/answer/1662518
Correct Answer:
Data-driven: Data-driven attribution distributes credit for the conversion based on data for each conversion event. It’s different from the other models because it uses your account’s data to calculate the actual contribution of each click interaction.
Attribution uses machine learning algorithms to evaluate both converting and non-converting paths. The resulting Data-driven model learns how different touchpoints impact conversion outcomes.
Read more here: https://support.google.com/analytics/answer/10596866
Correct Answer:
Data-driven: Data-driven attribution distributes credit for the conversion based on data for each conversion event. It’s different from the other models because it uses your account’s data to calculate the actual contribution of each click interaction.
Attribution uses machine learning algorithms to evaluate both converting and non-converting paths. The resulting Data-driven model learns how different touchpoints impact conversion outcomes.
Read more here: https://support.google.com/analytics/answer/10596866
Correct Answer:
The retention period applies to user-level and event-level data associated with cookies, user-identifiers (e.g., User-ID), and advertising identifiers.
Set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics servers.
Note: the setting does not affect reports that rely on aggregated data.
While the retention period and user-activity reset controls cover event and user-level data stored by Google Analytics, certain user-keyed data (such as age, gender, interests) is by default deleted by Google Analytics after six months of inactivity for a given user for a Universal Analytics property or after two months for a Google Analytics 4 property.
You can choose how long Analytics retains data before automatically deleting it.
The maximum amount of time that Analytics will retain Google-signals data is 26 months, regardless of your settings. By default, Google signed-in data expires after 26 months.
Once implemented, Google’s tags will dynamically adapt based on the consent status of your users, only using measurement tools for the specified purposes when consent’s been given by the user.
Read more here: https://support.google.com/analytics/answer/7667196
Correct Answer:
Explanation: The Realtime Overview shows the top-ten pages on which users are active, the source for the users on each page, and the number of active users on each page. Active users are those who have sent a hit to Analytics within the last 30 minutes.
With the Realtime report, you can monitor activity as it happens. This report shows you events that took place within the last 30 minutes.
Read more here: https://support.google.com/analytics/answer/1638637
Correct Answer:
The retention period applies to user-level and event-level data associated with cookies, user-identifiers (e.g., User-ID), and advertising identifiers.
Set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics servers.
Note: the setting does not affect reports that rely on aggregated data.
While the retention period and user-activity reset controls cover event and user-level data stored by Google Analytics, certain user-keyed data (such as age, gender, interests) is by default deleted by Google Analytics after six months of inactivity for a given user for a Universal Analytics property or after two months for a Google Analytics 4 property.
You can choose how long Analytics retains data before automatically deleting it.
The maximum amount of time that Analytics will retain Google-signals data is 26 months, regardless of your settings. By default, Google signed-in data expires after 26 months.
Once implemented, Google’s tags will dynamically adapt based on the consent status of your users, only using measurement tools for the specified purposes when consent’s been given by the user.
Read more here: https://support.google.com/analytics/answer/7667196
Correct Answer:
Firebase is Google’s mobile application development platform. It lets you build, improve, and grow your app across many mobile platforms, like Android and iOS.
To connect app data to Analytics, first create a Firebase account if you don’t already have one. Then create a Firebase project within your account.
A Firebase project is a container for your app within the Firebase platform. One Firebase project should contain all versions of a single app: iOS, Android, and web app.
Whether you built your app using Firebase or another platform, the Firebase SDK is how you connect your app to Analytics.
To start collecting basic app-usage data, add the Google Analytics for Firebase (GA4F) SDK to your app (iOS or Android).
Read more here: https://support.google.com/analytics/answer/9353532
Correct Answer:
A subproperty is a property that gets its data from one other property. The data in a subproperty is typically (but not necessarily) a subset of the data in its source property. Use subproperties to govern.
A property that gets its data from an ordinary property. A subproperty cannot generate events of its own; all events must come from its source property.
A roll-up property contains data from two or more source properties. It can include source data from ordinary properties and subproperties, but not other roll-up properties.
One of the biggest use cases for subproperties is data governance — controlling what data is included or excluded from a property. Subproperties let you filter data in or out to create the data set needed for a specific audience or use case. This allows for better organization of data, making it more easily accessible to certain audiences.
Read more here: https://support.google.com/analytics/answer/11525732
Correct Answer:
As the industry evolves to adapt to a world that prioritizes and upholds the privacy of users, the technologies used to measure and gather insights across the customer journey need to adapt alongside it. With observed data less available because of privacy regulations and restrictions, sophisticated machine learning models can help preserve measurement continuity while respecting user privacy and consent choices.
Google’s models look for trends between conversions that were directly observed and those that weren’t. For example, if conversions attributed on one browser are similar to unattributed conversions from another browser, the machine learning model will predict overall attribution. Based on this prediction, conversions are then aggregated to include both modeled and observed conversions.
Read more here: https://support.google.com/analytics/answer/10710245
Correct Answer:
Linear attribution model distributes the credit for the conversion equally across all clicks on the path. In the Linear attribution model, each touchpoint in the conversion path—in this case the Paid Search, Social Network, Email, and Direct channels—would share equal credit (25% each) for the sale.
Read more here: https://support.google.com/analytics/answer/1662518
Correct Answer:
Google Analytics is organized in a hierarchy:
Organization (optional)
Analytics account
Analytics property
Data Streams
Analytics account: The account is the gateway to Analytics, and provides the container for your Analytics properties. You can have one or more Analytics accounts (up to a maximum of 100). Each account can contain up to 100 properties.
Analytics property: Properties are the containers for your reports based on the data you collect from your apps and sites. You can create up to 100 properties in an account. Properties can be any combination of Google Analytics 4 properties and Universal Analytics properties.
Data streams (Google Analytics 4 properties): Each Google Analytics 4 property can have up to 50 data streams (any combination of app and web data streams, including a limit of 30 app data streams). A data stream is a flow of data from a customer touchpoint (e.g., app, website) to Analytics.
Read more here: https://support.google.com/analytics/answer/9303323
Correct Answer:
A flow of data from your website or app to Analytics. There are 3 types of data stream: Web (for websites), iOS (for iOS apps), and Android (for Android apps).
Data stream: Lives within a property, and is the source of data from an app or website. The best practice is to use a maximum of 3 data streams per property: 1 single web data stream to measure the web user journey and 1 app data stream each for iOS and Android.
Each Google Analytics 4 property can have up to 50 data streams (any combination of app and web data streams, including a limit of 30 app data streams).
A data stream is a flow of data from a customer touchpoint (e.g., app, website) to Analytics.
When you create a data stream, Analytics generates a snippet of code that you add to your app or site to collect that data. Data is collected from the time you add the code, and that data forms the basis of your reports.
Read more here: https://support.google.com/analytics/answer/9355659
Read more here: https://support.google.com/analytics/answer/9679158
Read more here: https://support.google.com/analytics/answer/9303323
Correct Answer:
Correct Answer:
Funnel exploration lets you visualize the steps your users take toward a key task or conversion. This tool helps you identify sequences of key events and understand how your users navigate these steps. You’ll be able to see where users enter your funnels, as well as where they drop off. For example, how do prospects become shoppers and then become buyers? How do one time buyers become repeat buyers? With this information, you can improve inefficient or abandoned customer journeys.
Read more here: https://support.google.com/analytics/answer/9327974
Correct Answer:
The retention period applies to user-level and event-level data associated with cookies, user-identifiers (e.g., User-ID), and advertising identifiers.
Set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics servers.
Note: the setting does not affect reports that rely on aggregated data.
While the retention period and user-activity reset controls cover event and user-level data stored by Google Analytics, certain user-keyed data (such as age, gender, interests) is by default deleted by Google Analytics after six months of inactivity for a given user for a Universal Analytics property or after two months for a Google Analytics 4 property.
You can choose how long Analytics retains data before automatically deleting it.
The maximum amount of time that Analytics will retain Google-signals data is 26 months, regardless of your settings. By default, Google signed-in data expires after 26 months.
Once implemented, Google’s tags will dynamically adapt based on the consent status of your users, only using measurement tools for the specified purposes when consent’s been given by the user.
Read more here: https://support.google.com/analytics/answer/7667196
Correct Answer:
Use Google Analytics audiences to target experiments and focus on a group of users who exhibit certain behaviors when interacting with a website
Optimize allows you to test variants of web pages and see how they perform against an objective that you specify. Optimize monitors the results of your experiment and tells you which variant is the leader.
By running experiments in Optimize, you can test new website designs, layouts and content with a subset of your visitors. Instead of relying on instinct and opinion to determine the best page or site design, you can run an experiment that tests alternate designs with real-world users and get results that are simple to read and understand.
Read more here: https://support.google.com/optimize/answer/6197440
Correct Answer:
User scope: Create user-scoped custom dimensions to identify static or slowly changing attributes of your users, such as “spender=true”, “profession=engineer”, or “favorite_team=Real Madrid”.
Read more here: https://support.google.com/analytics/answer/10075209
User or session-scoped custom dimensions will not be filtered even if the hit they were attached to is filtered. Their values will still be applied to all hits in the current session, as well as future sessions if the dimension has user scope.
Read more here: https://support.google.com/analytics/answer/2709828
Correct Answer:
The Acquisition reports provide information about where your traffic originates (e.g., google, baidu, bing), the methods by which users arrive at your site or app (e.g., organic, cpc, email), and the marketing efforts you use to drive traffic (e.g., campaign, creative format, keywords).
Access the Acquisition reports
To access the Acquisition reports, click Reports > Acquisition in the left navigation. If you don’t see the reports, an administrator may have removed them from the navigation.
Read more here: https://support.google.com/analytics/answer/10999979
Correct Answer:
Google Analytics is organized in a hierarchy:
Organization (optional)
Analytics account
Analytics property
Data Streams
Analytics account: The account is the gateway to Analytics, and provides the container for your Analytics properties. You can have one or more Analytics accounts (up to a maximum of 100). Each account can contain up to 100 properties.
Analytics property: Properties are the containers for your reports based on the data you collect from your apps and sites. You can create up to 100 properties in an account. Properties can be any combination of Google Analytics 4 properties and Universal Analytics properties.
Data streams (Google Analytics 4 properties): Each Google Analytics 4 property can have up to 50 data streams (any combination of app and web data streams, including a limit of 30 app data streams). A data stream is a flow of data from a customer touchpoint (e.g., app, website) to Analytics.
Read more here: https://support.google.com/analytics/answer/9303323
Correct Answer:
Audience triggers let you trigger events when users match the definition of an audience and become members.
You can trigger events, for example, when users reach key milestones like initiating a certain number of sessions or reading a certain number of articles, or crossing conversion thresholds.
Read more here: https://support.google.com/analytics/answer/9934109
Correct Answer:
Google signals are session data from sites and apps that Google associates with users who have signed in to their Google accounts, and who have turned on Ads Personalization. This association of data with these signed-in users is used to enable cross-device reporting, cross-device remarketing, and cross-device conversion export to Ads.
Read more here: https://support.google.com/analytics/answer/9445345
Correct Answer:
Use Google Analytics audiences to target experiments and focus on a group of users who exhibit certain behaviors when interacting with a website
Optimize allows you to test variants of web pages and see how they perform against an objective that you specify. Optimize monitors the results of your experiment and tells you which variant is the leader.
By running experiments in Optimize, you can test new website designs, layouts and content with a subset of your visitors. Instead of relying on instinct and opinion to determine the best page or site design, you can run an experiment that tests alternate designs with real-world users and get results that are simple to read and understand.
Read more here: https://support.google.com/optimize/answer/6197440
Correct Answer:
Your Google Analytics property includes predefined reports to help you analyze data from your websites and apps.
Each Analytics property includes a Reports snapshot report, a Realtime report, and a set of collections and topics. The collections and topics include groupings of the predefined reports that Analytics provides by default.
Read more here: https://support.google.com/analytics/answer/9212670
Correct Answer:
Go to Explore to use advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers’ engagement.
Explorations is a collection of advanced techniques that go beyond standard reports to help you uncover deeper insights about your customers’ behavior. When you want to explore data in more detail, you can use explorations to:
Read more here: https://support.google.com/analytics/answer/7579450
Correct Answer:
In order to customize metrics and dimensions in a table format, you should use free form technique. Delve into your data using the highly customizable and flexible free-form exploration technique. Free-form exploration lets you arrange and order the rows and columns of the table as you like.
Read more here: https://support.google.com/analytics/answer/9327972
Correct Answer:
In order to customize metrics and dimensions in a table format, you should use free form technique. Delve into your data using the highly customizable and flexible free-form exploration technique. Free-form exploration lets you arrange and order the rows and columns of the table as you like.
Read more here: https://support.google.com/analytics/answer/9327972
Correct Answer:
Go to Explore to use advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers’ engagement.
Explorations is a collection of advanced techniques that go beyond standard reports to help you uncover deeper insights about your customers’ behavior. When you want to explore data in more detail, you can use explorations to:
Read more here: https://support.google.com/analytics/answer/7579450
Correct Answer:
A flow of data from your website or app to Analytics. There are 3 types of data stream: Web (for websites), iOS (for iOS apps), and Android (for Android apps).
Data stream: Lives within a property, and is the source of data from an app or website. The best practice is to use a maximum of 3 data streams per property: 1 single web data stream to measure the web user journey and 1 app data stream each for iOS and Android.
Each Google Analytics 4 property can have up to 50 data streams (any combination of app and web data streams, including a limit of 30 app data streams).
A data stream is a flow of data from a customer touchpoint (e.g., app, website) to Analytics.
When you create a data stream, Analytics generates a snippet of code that you add to your app or site to collect that data. Data is collected from the time you add the code, and that data forms the basis of your reports.
Read more here: https://support.google.com/analytics/answer/9355659
Read more here: https://support.google.com/analytics/answer/9679158
Read more here: https://support.google.com/analytics/answer/9303323
Correct Answer:
If you are the managing editor of a blog that features several contributing writers, you can use the custom dimension to report the writer’s name on each article page.
A dimension is an attribute of your data. It describes your data and it’s usually text as opposed to numbers. Dimensions provide attribution information for event-scoped dimensions, including attribution information for the ad platforms you integrate with Google Analytics.
Read more here: https://support.google.com/analytics/answer/9355852
Correct Answer:
If you have been collecting data on your point-of-sale system and you send that data to Google Analytics from your website and app. Measurement Protocol allows you to collect and send events directly to Google Analytics servers.
Measurement protocol is a standard set of rules for collecting and sending events directly to Google Analytics servers. Measurement Protocol lets you send data to Analytics from internet-connected devices like a kiosk or point-of-sale system that complement your website or app.
Read more here: https://support.google.com/analytics/answer/9900444
Correct Answer:
Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.
user metrics are calculated in two basic ways:
As overview totals
where the metric is displayed as a summary statistic for your entire site, such as bounce rate or total pageviews.
In association with one or more reporting dimensions
where the metric value is qualified by selected dimension(s).
Read more here: https://support.google.com/analytics/answer/1033861
Correct Answer:
A dimension is an attribute of your data. It describes your data and it’s usually text as opposed to numbers. An example of a dimension is Event name, which shows the name of an event that someone triggers on your website or application (such as “click”)
Read more here: https://support.google.com/analytics/answer/9355852
Correct Answer:
Correct Answer:
Correct Answer:
Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.
user metrics are calculated in two basic ways:
As overview totals
where the metric is displayed as a summary statistic for your entire site, such as bounce rate or total pageviews.
In association with one or more reporting dimensions
where the metric value is qualified by selected dimension(s).
Read more here: https://support.google.com/analytics/answer/1033861
Correct Answer:
A dimension is an attribute of your data. It describes your data and it’s usually text as opposed to numbers. An example of a dimension is Event name, which shows the name of an event that someone triggers on your website or application (such as “click”)
Read more here: https://support.google.com/analytics/answer/9355852
Correct Answer:
You may use digital advertising to help reach people online and drive conversions on your app and website. When you enable ads personalization in Analytics, for example by activating Google Signals, you gain the ability to use your Analytics audiences to personalize your digital ads, which can improve the performance of your campaigns.
For further control, you can adjust ads personalization for a specific event type or user property in your Google Analytics 4 property. For example, exclude specific events or user properties from being used to personalize ads and only use that data for measurement purposes.
Correct Answer:
Firebase is Google’s mobile application development platform. It lets you build, improve, and grow your app across many mobile platforms, like Android and iOS.
To connect app data to Analytics, first create a Firebase account if you don’t already have one. Then create a Firebase project within your account.
A Firebase project is a container for your app within the Firebase platform. One Firebase project should contain all versions of a single app: iOS, Android, and web app.
Whether you built your app using Firebase or another platform, the Firebase SDK is how you connect your app to Analytics.
To start collecting basic app-usage data, add the Google Analytics for Firebase (GA4F) SDK to your app (iOS or Android).
Read more here: https://support.google.com/analytics/answer/9353532
Correct Answer:
The Analytics tag is a snippet of JavaScript that collects and sends data to Analytics from a website.
You can add the Analytics tag directly to the HTML of each page on your site, or indirectly using a tag management system such as Google Tag Manager.
Every time a user visits a webpage, the tracking code will collect anonymous information about how that user interacted with the page.
Read more here: https://support.google.com/analytics/answer/6086097
Correct Answer:
If you’re creating a web data stream, you’ll see an option called “enhanced measurement.” Keep this on to automatically collect pageviews, scrolling, outbound link clicks, site searches, and other common user events. You can disable or re-enable enhanced measurement at any time.
Enhanced measurement lets you measure interactions with your content by enabling options (events) in the Google Analytics interface. No code changes are required. When you enable these options for a web data stream, your Google Analytics tag starts sending events right away.
Before turning on the enhanced measurement feature, be sure you understand each option and what enhanced data will be collected. You can also turn off specific measurement options in settings.
Read more here: https://support.google.com/analytics/answer/9216061
Correct Answer:
For embedded videos that have JS API support enabled, the following events are triggered:
video_start when the video starts playing
video_progress when the video progresses past 10%, 25%, 50%, and 75% duration time
video_complete when the video ends
The parameters populate the following dimensions:
Video provider (from video_provider)
Video title (from video_title)
Video URL (from video_url)
Visible (from visible)
Read more here: https://support.google.com/analytics/answer/9216061
Correct Answer:
Conversions are user activities that contribute to the success of your business. A conversion event signals a user action that you consider important, such as a purchase, game level completion, or website or app scroll activity. Conversions are user activities that contribute to the success of a business. In Google Analytics, measure those activities using conversion events.
Read more here: https://support.google.com/analytics/answer/9355848
Correct Answer:
Correct Answer:
If manage a blog that has a few contributing authors, you could use the custom dimension to report the name of the author on each article page.
A dimension is an attribute of your data. It describes your data and it’s usually text as opposed to numbers. Dimensions provide attribution information for event-scoped dimensions, including attribution information for the ad platforms you integrate with Google Analytics.
Read more here: https://support.google.com/analytics/answer/9355852
Correct Answer:
You can adjust ads personalization for a specific event type or user property in your Google Analytics 4 property. For example, exclude specific events or user properties from being used to personalize ads and only use that data for measurement purposes.
User properties are attributes that describe groups of your user base, such as their language preferences or geographic locations. You can use user properties to define audiences.
For example, you can set a user property called favorite_food, which you can use to record each user’s favorite food. You can use the data to segment users by their favorite food.
Read more here: https://support.google.com/analytics/answer/9355671
Correct Answer:
You can adjust ads personalization for a specific event type or user property in your Google Analytics 4 property. For example, exclude specific events or user properties from being used to personalize ads and only use that data for measurement purposes.
User properties are attributes that describe groups of your user base, such as their language preferences or geographic locations. You can use user properties to define audiences.
For example, you can set a user property called favorite_food, which you can use to record each user’s favorite food. You can use the data to segment users by their favorite food.
Read more here: https://support.google.com/analytics/answer/9355671
Correct Answer:
You can adjust ads personalization for a specific event type or user property in your Google Analytics 4 property. For example, exclude specific events or user properties from being used to personalize ads and only use that data for measurement purposes.
User properties are attributes that describe groups of your user base, such as their language preferences or geographic locations. You can use user properties to define audiences.
For example, you can set a user property called favorite_food, which you can use to record each user’s favorite food. You can use the data to segment users by their favorite food.
Read more here: https://support.google.com/analytics/answer/9355671
Correct Answer:
Channel Groupings are rule-based groupings of your traffic sources. Throughout Analytics reports, you can see your data organized according to the Default Channel Grouping, a grouping of the most common sources of traffic, like Paid Search and Direct. This allows you to quickly check the performance of each of your traffic channels.
The channels in the Default Channel Grouping meet the needs of most Analytics users, but if you have specific analysis requirements and want to label your traffic in other ways, you can:
· Create a Custom Channel Grouping (user level).
· Create a new Channel Grouping (view level).
· Edit the Default Channel Grouping (view level).
Read more here: https://support.google.com/analytics/answer/9756891
Correct Answer:
Conversions are user activities that contribute to the success of your business. A conversion event signals a user action that you consider important, such as a purchase, game level completion, or website or app scroll activity. Conversions are user activities that contribute to the success of a business. In Google Analytics, measure those activities using conversion events.
Read more here: https://support.google.com/analytics/answer/9355848
Correct Answer:
Audiences let you segment your users in the ways that are important to your business. You can segment by dimensions, metrics, and events to include practically any subset of users.
A predictive audience is an audience with at least one condition based on a predictive metric. For example, you could build an audience for ‘likely 7-day purchasers’ that includes users who are likely to make a purchase in the next 7 days.
Read more here: https://support.google.com/analytics/answer/9805833
Correct Answer:
When you’re setting up your properties, structure them in alignment with your user bases and business objectives. Because your app is on two different platforms, he needs two data streams — one for Android and one for iOS.
Remember, a property is the container for your reports based on the data you collect from your apps and sites. A data stream lives within a property and is a source of data from your app or website.
A flow of data from your website or app to Analytics. There are 3 types of data stream: Web (for websites), iOS (for iOS apps), and Android (for Android apps).
Read more here: https://support.google.com/analytics/answer/9355659
Correct Answer:
You can upload CSV files that contain external data to an Analytics property. You can export those CSV files from an offline business tool like your CRM or CMS system, or for smaller amounts of data, you can create the files manually in a text editor or spreadsheet. You can import to Analytics using data import.
When you import data, you create a data source. A data source is the combination of the CSV file you want to upload and a mapping of existing Analytics fields to the fields in your CSV. The CSV file has to include the same fields, or subset of fields, as the original. If you want to import different fields for the same data type, you need to delete the existing data source and create a new one.
Read more here: https://support.google.com/analytics/answer/10071301
Correct Answer:
Audiences let you segment your users in the ways that are important to your business. You can segment by dimensions, metrics, and events to include practically any subset of users.
A predictive audience is an audience with at least one condition based on a predictive metric. For example, you could build an audience for ‘likely 7-day purchasers’ that includes users who are likely to make a purchase in the next 7 days.
Read more here: https://support.google.com/analytics/answer/9805833
Correct Answer:
Your Google Analytics property includes predefined reports to help you analyze data from your websites and apps.
Each Analytics property includes a Reports snapshot report, a Realtime report, and a set of collections and topics. The collections and topics include groupings of the predefined reports that Analytics provides by default.
Read more here: https://support.google.com/analytics/answer/9212670
Correct Answer:
Go to Explore to use advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers’ engagement.
Explorations is a collection of advanced techniques that go beyond standard reports to help you uncover deeper insights about your customers’ behavior. When you want to explore data in more detail, you can use explorations to:
Read more here: https://support.google.com/analytics/answer/7579450
Correct Answer:
In Google Analytics, click Advertising on the left.
Go to Attribution > Conversion paths
Read more here: https://support.google.com/analytics/answer/10595568
Correct Answer:
Explorations are private by default. If you’re the creator, only you can view and edit them unless you choose to share.
When you first create an exploration, only you can see it. If you create an exploration that you’d like to share with someone else, choose the share icon in the upper right. Shared explorations can be viewed, but not edited, by anyone who has the Viewer role to the property. You must duplicate or copy a shared exploration in order to edit it.
Read more here: https://support.google.com/analytics/answer/7579450
Correct Answer:
You can export all of your raw events from Google Analytics 4 properties to BigQuery. You can export session and hit data from a Google Analytics 360 account to BigQuery, and then use a SQL-like syntax to query all of your Analytics data.
Standard properties have a daily BigQuery Export limit of 1 million events. If your property consistently exceeds the export limit, the daily BigQuery export will be paused and previous days’ exports will not be reprocessed.
Read more here: https://support.google.com/analytics/answer/3437618
Correct Answer:
Read more here: https://support.google.com/analytics/answer/6132368
Correct Answer:
Funnel exploration lets you visualize the steps your users take toward a key task or conversion. This tool helps you identify sequences of key events and understand how your users navigate these steps. You’ll be able to see where users enter your funnels, as well as where they drop off. For example, how do prospects become shoppers and then become buyers? How do one time buyers become repeat buyers? With this information, you can improve inefficient or abandoned customer journeys.
Read more here: https://support.google.com/analytics/answer/9327974
Correct Answer:
The Analytics tag is a snippet of JavaScript that collects and sends data to Analytics from a website.
You can add the Analytics tag directly to the HTML of each page on your site, or indirectly using a tag management system such as Google Tag Manager.
Every time a user visits a webpage, the tracking code will collect anonymous information about how that user interacted with the page.
Read more here: https://support.google.com/analytics/answer/6086097
Correct Answer:
You can upload CSV files that contain external data to an Analytics property. You can export those CSV files from an offline business tool like your CRM or CMS system, or for smaller amounts of data, you can create the files manually in a text editor or spreadsheet. You can import to Analytics using data import.
When you import data, you create a data source. A data source is the combination of the CSV file you want to upload and a mapping of existing Analytics fields to the fields in your CSV. The CSV file has to include the same fields, or subset of fields, as the original. If you want to import different fields for the same data type, you need to delete the existing data source and create a new one.
Read more here: https://support.google.com/analytics/answer/10071301
Correct Answer:
You can upload CSV files that contain external data to an Analytics property. You can export those CSV files from an offline business tool like your CRM or CMS system, or for smaller amounts of data, you can create the files manually in a text editor or spreadsheet. You can import to Analytics using data import.
When you import data, you create a data source. A data source is the combination of the CSV file you want to upload and a mapping of existing Analytics fields to the fields in your CSV. The CSV file has to include the same fields, or subset of fields, as the original. If you want to import different fields for the same data type, you need to delete the existing data source and create a new one.
Read more here: https://support.google.com/analytics/answer/10071301
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You can export all of your raw events from Google Analytics 4 properties to BigQuery. You can export session and hit data from a Google Analytics 360 account to BigQuery, and then use a SQL-like syntax to query all of your Analytics data.
Standard properties have a daily BigQuery Export limit of 1 million events. If your property consistently exceeds the export limit, the daily BigQuery export will be paused and previous days’ exports will not be reprocessed.
Read more here: https://support.google.com/analytics/answer/3437618
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When you’re setting up your properties, structure them in alignment with your user bases and business objectives. Because your app is on two different platforms, he needs two data streams — one for Android and one for iOS.
Remember, a property is a container for your reports based on the data you collect from your apps and sites. A data stream lives within a property and is a source of data from your app or website.
A flow of data from your website or app to Analytics. There are 3 types of data stream: Web (for websites), iOS (for iOS apps), and Android (for Android apps).
Read more here: https://support.google.com/analytics/answer/9355659
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If you would like to analyze user journeys across web and app plateform, as well as see how new users are arriving at your website and your app, you should use Google Analytics 4 for such insights. Google Analytics 4 properties can be used to measure both website traffic and app usage.
Read more here:https://support.google.com/analytics/answer/10356589
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You can export all of your raw events from Google Analytics 4 properties to BigQuery. You can export session and hit data from a Google Analytics 360 account to BigQuery, and then use a SQL-like syntax to query all of your Analytics data.
Standard properties have a daily BigQuery Export limit of 1 million events. If your property consistently exceeds the export limit, the daily BigQuery export will be paused and previous days’ exports will not be reprocessed.
Read more here: https://support.google.com/analytics/answer/3437618
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Channel Groupings are rule-based groupings of your traffic sources. Throughout Analytics reports, you can see your data organized according to the Default Channel Grouping, a grouping of the most common sources of traffic, like Paid Search and Direct. This allows you to quickly check the performance of each of your traffic channels.
The channels in the Default Channel Grouping meet the needs of most Analytics users, but if you have specific analysis requirements and want to label your traffic in other ways, you can:
· Create a Custom Channel Grouping (user level).
· Create a new Channel Grouping (view level).
· Edit the Default Channel Grouping (view level).
Read more here: https://support.google.com/analytics/answer/9756891
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Use Create event to trigger a new event based on conditions that you set. Custom events are events that you define. Make sure you only create custom events when no other events work for your use case. Custom events don’t show up in most standard reports so you need to set up custom reports or explorations for meaningful analysis
Read more here: https://support.google.com/analytics/answer/9322688
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A flow of data from your website or app to Analytics. There are 3 types of data stream: Web (for websites), iOS (for iOS apps), and Android (for Android apps).
Data stream: Lives within a property, and is the source of data from an app or website. The best practice is to use a maximum of 3 data streams per property: 1 single web data stream to measure the web user journey and 1 app data stream each for iOS and Android.
Each Google Analytics 4 property can have up to 50 data streams (any combination of app and web data streams, including a limit of 30 app data streams).
A data stream is a flow of data from a customer touchpoint (e.g., app, website) to Analytics.
When you create a data stream, Analytics generates a snippet of code that you add to your app or site to collect that data. Data is collected from the time you add the code, and that data forms the basis of your reports.
Read more here: https://support.google.com/analytics/answer/9355659
Read more here: https://support.google.com/analytics/answer/9679158
Read more here: https://support.google.com/analytics/answer/9303323
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Model comparison report is used to compare how different attribution models impact the valuation of your marketing channels. So if you are using any attribution and wanted to see how channels and campaigns would be valued under another attribution, you should use this report to find the insight.
Read more here: https://support.google.com/analytics/answer/10596865
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If you’re creating a web data stream, you’ll see an option called “enhanced measurement.” Keep this on to automatically collect pageviews, scrolling, outbound link clicks, site searches, and other common user events. You can disable or re-enable enhanced measurement at any time.
Enhanced measurement lets you measure interactions with your content by enabling options (events) in the Google Analytics interface. No code changes are required. When you enable these options for a web data stream, your Google Analytics tag starts sending events right away.
Before turning on the enhanced measurement feature, be sure you understand each option and what enhanced data will be collected. You can also turn off specific measurement options in settings.
Read more here: https://support.google.com/analytics/answer/9216061
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The Engagement topic lets you measure user engagement by the events and conversion events that users trigger and the web pages and app screens that users visit. The reports can help you see the pages and screens with the most user engagement, as well as understand user behavior through events.
The Engagement overview report summarizes engagement data across the other reports in the Engagement topic. The report can help you get a more holistic view into user engagement across your websites and apps.
The overview card in the report shows engagement metrics with a trendline for each metric. These engagement metrics show you how long users stay on your site or app before leaving.
Read more here: https://support.google.com/analytics/answer/10999789
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Model comparison report is used to compare how different attribution models impact the valuation of your marketing channels. So if you are using any attribution and wanted to see how channels and campaigns would be valued under another attribution, you should use this report to find the insight.
Read more here: https://support.google.com/analytics/answer/10596865
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If you have been collecting data on your point-of-sale system and you send that data to Google Analytics from your website and app. Measurement Protocol allows you to collect and send events directly to Google Analytics servers.
Measurement protocol is a standard set of rules for collecting and sending events directly to Google Analytics servers. Measurement Protocol lets you send data to Analytics from internet-connected devices like a kiosk or point-of-sale system that complement your website or app.
Read more here: https://support.google.com/analytics/answer/9900444
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As users engage with your website and app, Google Analytics measure and report distinct user interactions as events.
Analytics collects and stores user interactions with your website or your app as events. Events provide insight into what’s happening on your website or app, such as page views, button clicks, user actions, or system events.
An event allows you to measure a distinct user interaction on a website or app. For example, loading a page, clicking a link, and completing a purchase are all interactions you can measure with events.
Read more here: https://support.google.com/analytics/answer/9322688
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Explorations are private by default. If you’re the creator, only you can view and edit them unless you choose to share.
When you first create an exploration, only you can see it. If you create an exploration that you’d like to share with someone else, choose the share icon in the upper right. Shared explorations can be viewed, but not edited, by anyone who has the Viewer role to the property. You must duplicate or copy a shared exploration in order to edit it.
Read more here: https://support.google.com/analytics/answer/7579450
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Read more here: https://support.google.com/analytics/answer/6132368
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This page was last edited on 12th March, 2024 at 8:52 AM (UTC).
I hope this helps! Let me know if you have any other questions.