Dig into ad formats on Ad Exchange Assessment Answers 2022

Which task could be best accomplished using the Ad Exchange Marketplace?

1. View average cost per click for a specific mobile creative.
2. View total bids won at auction for a specific mobile creative.
3. Identify available inventory for mobile device types.
4. Identify the optimal bidding strategy for a specific type of mobile creative.

100% Correct Answer

• Identify available inventory for mobile device types.

Which mobile ad format would you use if your client wanted their ad to run before product review video clips on a popular tech website?

1. Native video ads
2. Mobile app instream
3. Mobile app interstitial
4. Mobile web instream

100% Correct Answer

• Mobile web instream

Which steps would best help you retrieve information on cost per click for a native advertising campaign?

1. Open the real-time-bidding (RTB) Breakout tool, filter by creative ID, generate a report.
2. Open the real-time-bidding (RTB) Breakout tool, filter by creative type, generate a report.
3. Open the Query Tool, filter ads by creative size, and report on the cost-per-click metric.
4. Open the Query Tool, query ads by type, and report on the cost-per-click metric.

100% Correct Answer

• Open the Query Tool, filter ads by creative size, and report on the cost-per-click metric.

Which information about a creative would you retrieve using the real-time-bidding (RTB) Breakout tool?

1. Ad dimensions
2. Bids lost in auction
3. Tips for winning auctions
4. Monthly budget

100% Correct Answer

• Bids lost in auction

Which of the following are features of mobile app interstitials?

1. Desktop compatibility and high available inventory
2. Full-screen display and low clickthrough rate
3. Full-screen display and high clickthrough rate
4. Mobile rich media ad interface definition (MRAID) compatibility and limited available inventory

100% Correct Answer

• Full-screen display and high clickthrough rate

While browsing a real estate website on your mobile phone, you come across a native ad. What best describes its appearance?

1. The ad is an interactive game.
2. The ad is rendered in a way to match the look, feel, and function of the site.
3. The ad is a full-sized image.
4. The ad is a banner ad displayed at the top of the screen.

100% Correct Answer

• The ad is rendered in a way to match the look, feel, and function of the site.

The mobile rich media ad interface definition (MRAID) standard would most help you make which type of ad?

1. An ad that blends seamlessly with surrounding webpage content
2. An ad that a user can expand by clicking it
3. A static banner ad that displays in mobile apps
4. An ad with high viewability with a low cost per click

100% Correct Answer

• An ad that a user can expand by clicking it

What is an important creative detail to keep in mind when buying cross-screen TV advertisements?

1. “DeviceType” bid request signals are irrelevant.
2. Interactive media ads using VAST (Video Ad Serving Template) are not accepted.
3. VPAID (Video Player-Ad Interface Definition) ad streaming is not accepted.
4. High-quality MP4 videos are not necessary.

100% Correct Answer

• VPAID (Video Player-Ad Interface Definition) ad streaming is not accepted.

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