Dig into ad formats on Ad Exchange Assessment Answers 2024
Certification Questions & Certification Answers
Which task could be best accomplished using the Ad Exchange Marketplace?
- View average cost per click for a specific mobile creative.
- View total bids won at auction for a specific mobile creative.
- Identify available inventory for mobile device types.
- Identify the optimal bidding strategy for a specific type of mobile creative.
100% Correct Answer
- Identify available inventory for mobile device types.
Which mobile ad format would you use if your client wanted their ad to run before product review video clips on a popular tech website?
- Native video ads
- Mobile app instream
- Mobile app interstitial
- Mobile web instream
100% Correct Answer
Which steps would best help you retrieve information on cost per click for a native advertising campaign?
- Open the real-time-bidding (RTB) Breakout tool, filter by creative ID, generate a report.
- Open the real-time-bidding (RTB) Breakout tool, filter by creative type, generate a report.
- Open the Query Tool, filter ads by creative size, and report on the cost-per-click metric.
- Open the Query Tool, query ads by type, and report on the cost-per-click metric.
100% Correct Answer
- Open the Query Tool, filter ads by creative size, and report on the cost-per-click metric.
Which information about a creative would you retrieve using the real-time-bidding (RTB) Breakout tool?
- Ad dimensions
- Bids lost in auction
- Tips for winning auctions
- Monthly budget
100% Correct Answer
Which of the following are features of mobile app interstitials?
- Desktop compatibility and high available inventory
- Full-screen display and low clickthrough rate
- Full-screen display and high clickthrough rate
- Mobile rich media ad interface definition (MRAID) compatibility and limited available inventory
100% Correct Answer
- Full-screen display and high clickthrough rate
While browsing a real estate website on your mobile phone, you come across a native ad. What best describes its appearance?
- The ad is an interactive game.
- The ad is rendered in a way to match the look, feel, and function of the site.
- The ad is a full-sized image.
- The ad is a banner ad displayed at the top of the screen.
100% Correct Answer
- The ad is rendered in a way to match the look, feel, and function of the site.
The mobile rich media ad interface definition (MRAID) standard would most help you make which type of ad?
- An ad that blends seamlessly with surrounding webpage content
- An ad that a user can expand by clicking it
- A static banner ad that displays in mobile apps
- An ad with high viewability with a low cost per click
100% Correct Answer
- An ad that a user can expand by clicking it
What is an important creative detail to keep in mind when buying cross-screen TV advertisements?
- “DeviceType” bid request signals are irrelevant.
- Interactive media ads using VAST (Video Ad Serving Template) are not accepted.
- VPAID (Video Player-Ad Interface Definition) ad streaming is not accepted.
- High-quality MP4 videos are not necessary.
100% Correct Answer
- VPAID (Video Player-Ad Interface Definition) ad streaming is not accepted.
This page was last edited on 12th March, 2024 at 9:04 AM (UTC).
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