Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Digital Marketing for SMBs Certification Exam Answers 2022

This free exam consists of 15 questions that ensure your knowledge of the basics of digital marketing for SMBs is sufficient to start upping your business game. After passing the exam, you will be awarded an official certificate.

What will you be tested on?

Lesson 1
Intro

Lesson 2
Digital Marketing
How digital marketing works and why it’s important for your business.

Lesson 3
Websites
What you need to know about your website, and it’s role in the success of your business.

Lesson 4
Email Marketing
How you can use email marketing to promote your products or services and bring more potential customers to your website.

Lesson 5
Search Engine Optimization
How to get your site to show up higher in Google search results with SEO – one of the most important aspects of digital marketing.

Lesson 6
Search Engine Marketing
How to use PPC advertising – an incredibly effective digital marketing practice that can help grow your business.

Lesson 7
Retargeting
How the specific type of paid advertisement can bring customers back to your website.

Lesson 8
Display Advertising
How you can use display advertising to build brand awareness and drive more business.

Lesson 9
Social Media Marketing
What you need to know to run ads on social media platforms.

Lesson 10
Competitive Analysis
How to up your digital marketing game through competitive analysis and analyze the best moves of your competitors.

Lesson 11
Finding the right mix for you
How to find the right digital marketing mix for your business.

Semrush for Digital Marketing for SMBs Certification – Semrush Academy
Take this free exam to earn your Semrush for Digital Marketing for SMBs certification.
https://www.semrush.com/academy/exams/digital-marketing-for-smbs-exam

How do you measure conversions on your site in Google Analytics?

  1. Page views
  2. Goals and events
  3. Bounce rate

Correct Answer:

  • Goals and events

How do you track the success of social media ads?

  1. Google Search Console
  2. Analytics on each social platform
  3. Google Analytics

Correct Answer:

  • Analytics on each social platform

If you want to show up as a search result for a particular search phrase in Google, you need:

  1. Schema markup on every page of your website
  2. A page on your site about that concept
  3. A certain keyword density on the page

Correct Answer:

  • A page on your site about that concept

When you group email recipients based on common factors such as demographics, age, or purchase history, it’s called:

  1. Segmenting your list
  2. Schema markup on every page of your website
  3. A certain keyword density on the page

Correct Answer:

  • Segmenting your list

When you run Google Ads, you pay:

  1. For every 1,000 times your ad is displayed
  2. Every time your ad shows in search results
  3. Every time a user clicks your ad

Correct Answer:

  • Every time a user clicks your ad

Where should the link in your email point to on your site?

  1. Makes no difference
  2. Homepage
  3. Landing page

Correct Answer:

  • Landing page

Why is it easier to measure the results of digital marketing?

  1. Because you can see your ads in Google search results.
  2. There’s an abundance of performance data available.
  3. It works better than traditional marketing.

Correct Answer:

  • There’s an abundance of performance data available.

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