SEMrush Keyword Research Exam Answers 2022

Excellent keyword research is a one-and-done tactic – you should only do it once to boost your site rankings.

1. TRUE
2. FALSE

Correct Answer:

• FALSE

Proper keyword research allows you to rank with text-only content – and nothing else.

1. TRUE
2. FALSE

Correct Answer:

• FALSE

The search results displayed for any query are based on what Google interprets to be the searcher’s intent.

1. TRUE
2. FALSE

Correct Answer:

• TRUE

What are the keyword phrase scores based on?

1. Accuracy
2. Popularity
3. Seasonality

Correct Answer:

• Popularity

What does the keyword difficulty score tell you?

1. How difficult it is to understand that keyword
2. How difficult it is to rank for that keyword
3. How difficult it is to find that keyword during keyword research

Correct Answer:

• How difficult it is to rank for that keyword

Which SEMrush tool allows you to monitor the performance of keywords you discovered via Organic Traffic Insights?

1. Position Tracking
2. Keyword Magic Tool
3. Keyword Overview
4. Keyword Difficulty

Correct Answer:

• Position Tracking

Which SEMrush tool allows you to see the list of search phrases that are formatted as questions?

1. PPC Keyword Tool
2. Keyword Magic Tool
3. Keyword Overview
4. Organic Traffic Insights

Correct Answer:

• Keyword Magic Tool

Which SEMrush tool provides you with information about not provided keywords?

1. PPC Keyword Tool
2. Keyword Magic Tool
3. Keyword Overview
4. Organic Traffic Insights

Correct Answer:

• Organic Traffic Insights

Which discovery questions should you ask the business before starting keyword research? Choose 3 options.

1. What are your business goals?
2. What revenue (the number) did you get/have last year?
3. Are there any seasonal trends in your audience behavior?
4. What problem do you have as a business?
5. What problem do you solve for the customer?

Correct Answer:

• What are your business goals?
• Are there any seasonal trends in your audience behavior?
• What problem do you solve for the customer?

Why should you analyze your competitor’s pages that have the most inbound links pointed to them?

1. The content of these pages is very difficult to rank for, so you should avoid these topics
2. You should target these pages’ keywords in your CPC campaign in order to steal the competitors’ traffic
3. You should consider that the content of these pages is important to their audience and their customers

Correct Answer:

• You should consider that the content of these pages is important to their audience and their customers

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