WooRank Certification Exam Answers 2022

Which of the following is not a link attribute used to help Google understand the nature of links?

1. Sponsored
2. Ugc
3. Nofollow
4. dofollow

Correct Answer:

• dofollow

The following URLs are treated as two separate pages so are considered as duplicate content example.com/page1 and example.com/page1/

1. TRUE
2. FALSE

Correct Answer:

• TRUE

What is an example of a “soft” 404 error?

1. A URL that loads a blank page and returns a 200 HTTP Status code
2. A URL that redirects via a 301 redirect to a custom 404 page returning the 404 HTTP status code
3. A URL that redirects to a page, that redirects back to the original page, causing an infinite loop
4. A URL that returns a custom 404 page with the 404 HTTP status code

Correct Answer:

• A URL that loads a blank page and returns a 200 HTTP Status code

Robots.txt is:

1. A file to give instructions to Google about how high to rank a certain site
2. A file used to associate the Search console account with a domain
3. A file that lists all of your web pages along with details of how often they are updated
4. A text file that instructs robots how to crawl and index web pages

Correct Answer:

• A text file that instructs robots how to crawl and index web pages

Which of the following Google Tools can be used to check how many of your pages have been indexed by Google?

1. Google Search Console
2. Google Keyword Planner
3. Google AdWords
4. Google Analytics

Correct Answer:

• Google Search Console

Which of the following issues can cause duplicate content if not properly handled?

1. No preferred domain set in Google Search Console
2. URLs available with & without trailing slash
3. All of the above
4. Parameters in URLs

Correct Answer:

• All of the above

The H2 tag:

1. Should only be used on the homepage
2. Is used as the blue link in the search results
3. Is only used for formatting purposes
4. Should be used as the main title on each page

Correct Answer:

• Is only used for formatting purposes

How can blog owners prevent link spam in their comments sections?

1. Use “nofollow” tags
2. Use “dofollow” tags
3. Use “noindex” tags
4. Use “canonical” tags

Correct Answer:

• Use “noindex” tags

Which of the following is used to highlight the default version of a page that has alternative versions available for other languages?

1. Hreflang=”x-default”
2. Hreflang=”null”
3. Alt tag
4. Language declaration tag

Correct Answer:

• Hreflang=”x-default”

Which of the following is an important part of improving local search results?

1. Featuring in the Yahoo! Directory
2. Sponsoring a local business
3. Adding consistent/correct citations
4. Ensuring your building number is visible in Google Streetview

Correct Answer:

• Featuring in the Yahoo! Directory

A content publisher is most likely to track actions that as their desired outcome.

1. Drive product sales
2. Provide information quickly
3. Encourage frequent visitation
4. Drive contact form submissions

Correct Answer:

• Encourage frequent visitation

Which of the following is known as ‘Keyword Cannibalisation’

1. All of the above
2. When a competitor’s position moves above yours in the search results
3. When more than one page on a single domain has been optimized for the same keyword
4. When a webpage ranks for a non-relevant keyword

Correct Answer:

• When more than one page on a single domain has been optimized for the same keyword

Which of the following has not been highlighted as a risky link building method?

1. Links from infographics
2. Links from guest posts
3. Trick question – they can all be risky

Correct Answer:

• Trick question – they can all be risky

According to Google Search Console Crawl Errors, Feature Phones are:

1. Phones with browsers that can render mobile versions to a certain extent but never fully
2. Phones with browsers that are capable of rendering normal desktop pages
3. Phones with browsers without the capability to render normal desktop webpages
4. Phones without browsers

Correct Answer:

• Phones with browsers that can render mobile versions to a certain extent but never fully

According to SEO best practice, what is the ideal number of H2 tags a page should have?

1. 2
2. 3
3. There is no recommended limit
4. 1

Correct Answer:

• There is no recommended limit

Google’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, Clickthroughrate & Positions, using data from the last 3 months.

1. True
2. False

Correct Answer:

• True

The ALT attrubute is:

1. The alternate name for the meta title
2. A Meta tag that highlights an alternate page
3. A Meta tag used to specify the anchor text
4. Used to describe an image

Correct Answer:

• Used to describe an image

Evergreen content has a short shelf life (such as news articles).

1. True
2. False

Correct Answer:

• False

Backlinks from Social media channels offer a good source of link juice.

1. False
2. True

Correct Answer:

• False

Bounce rate is the percentage of visitors to a site who leave after only viewing a single page.

1. False
2. True

Correct Answer:

• False

Which of these is NOT considered as duplicate content:

1. Printer-only versions of web pages
2. Content from another page that is hidden behind an image
3. Content within or across domains that completely match, deliberately created to manipulate search engines
4. Content published in a printed magazine as well as on a webpage

Correct Answer:

• Content published in a printed magazine as well as on a webpage

Which of these is NOT a Google recognized search operator?

1. cache
2. site
3. related
4. similar

Correct Answer:

• similar

Which of the following is used to highlight a preferred page, when other versions of the page may also exist?

1. Canonical tag
2. Follow tag
3. Nofollow tag
4. Noindex tag

Correct Answer:

• Canonical tag

Which of the following tools can be used to extract estimated keyword volumes associated with search terms in Google?

1. Google Tag Manager
2. Google Trends
3. Google Alerts
4. Google Keyword Planner

Correct Answer:

• Google Keyword Planner

utm_medium and utm_term are URL parameters that are both required for campaign tracking.

1. False
2. True

Correct Answer:

• False

How can a company create a forum for dialogue on LinkedIn?

1. Post updates to the company status
2. Post comments on competitors’ pages
3. Use of Groups
4. Change the company profile regularly

Correct Answer:

• Use of Groups

Which of the following can be used to handle duplicate content?

1. Header tags
2. Hashtags
3. Canonical tags
4. Parameters

Correct Answer:

• Canonical tags

How might Google make webmasters aware of a manual penalty applied to their website?

1. Google never confirms manual penalties
2. Via their Google Search Console account
3. Via their Google AdWords account
4. Via their Google Analytics account

Correct Answer:

• Via their Google Search Console account

According to SEO best practice, what is the maximum number of H1 tags a page should have?

1. 2
2. 3
3. There is no limit – H1 tags are used for formatting purposes
4. 1

Correct Answer:

• 1

How do you check Google’s cache of a page?

1. Using Google Analytics reports
2. Checking the HTML of a page
3. Using the cache: search operator
4. Navigating to the page from Google Search

Correct Answer:

• Using the cache: search operator

How can a user track activity from their own internal search on their websites?

1. Setting up ‘Site Search’ in Google Search Console
2. Using a Heat Map tool
3. Setting up ‘Site Search’ in Google Analytics
4. This is not possible

Correct Answer:

• Setting up ‘Site Search’ in Google Analytics

The sample size in Google Analytics can be adjusted by:

1. Adjusting a control in the reporting interface
2. All of these actions will adjust the sample size
3. Adding an instruction to the robots.txt file
4. Using the ‘filters’ settings

Correct Answer:

• Adjusting a control in the reporting interface

In email marketing, the abbreviation UCE stands for:

1. Unsolicited communication via email
2. Unwanted commercial email
3. Uncommon communication email
4. Unsolicited commercial email

Correct Answer:

• Unsolicited commercial email

Which of the following animals is associated with Google’s algorithm used to target sites with large amounts of thin content?

1. Penguin
2. Hummingbird
3. Panda
4. Pigeon

Correct Answer:

• Panda

An XML Sitemap is:

1. A text file used to instruct robots which pages they can crawl and index
2. A file used to associate the Search console account with a domain
3. A webpage that provides the hierarchy of all pages with links help users navigate a website
4. A file that lists all of your web pages along with details of how often they are updated

Correct Answer:

• A file that lists all of your web pages along with details of how often they are updated

Which of the following redirects has the ‘See Other’ response?

1. 307
2. 301
3. 302
4. 303

Correct Answer:

• 303

Which of the following characters should be used to separate words in URLs?

1. Colon
2. Pipe
3. Underscore
4. Hyphen

Correct Answer:

• Hyphen

Which of the following tools can be used to identify mobile optimization issues?

1. Google’s Dynamic Serving Tool
2. Google Mobile Console
3. Google Play
4. Google Mobile-Friendly Test

Correct Answer:

• Google Mobile-Friendly Test

Google Search Console’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, CTR & Positions, using data from the last 16 months.

1. True
2. False

Correct Answer:

• True

The alt attribute is:

1. A Meta tag that highlights an alternate page
2. A Meta tag used to specify the anchor text
3. An image attribute that describes the image
4. The alternate name for the meta title

Correct Answer:

• An image attribute that describes the image

In Digital Marketing, what does UX stand for?

1. User Extension
2. User Experience
3. Universal Experience
4. Unidentified Extract

Correct Answer:

• User Experience

Evergreen content has a short shelf life, like a news article.

1. False
2. True

Correct Answer:

• False

Which of the following is against Google’s Guidelines?

1. Addind links to other sites that pass link juice
2. Paying for links that include the nofollow tag
3. Paying for links to benefit from link juice
4. Adding links from directories

Correct Answer:

• Paying for links to benefit from link juice

Which of the following redirects should be used when perminantly redirecting the location of one URL to another?

1. 302
2. 301
3. 307
4. 303

Correct Answer:

• 301

Which of the following tools is not used for backlink analysis?

1. Google Analytics
2. ahrefs
3. Majestic
4. Google Search Console

Correct Answer:

• Google Analytics

Which of the following is the most important for on-page SEO?

1. H1 tag
2. Title tag
3. Alt attribute
4. Keywords tag

Correct Answer:

• Title tag

In Google Analytics, the value (not set) appears for the selected dimension when no source filters have been applied to the Property View.

1. False
2. True

Correct Answer:

• True

Pages created automatically from searches carried out on your website provide a good method for building user generated content to target new keywords.

1. FALSE
2. TRUE

Correct Answer:

• FALSE

Which of the following is required based on Google’s recommendations for a mobile-friendly website?

1. Google Voice intergration
2. Mobile Viewport
3. Mobile App
4. Contact number

Correct Answer:

• Mobile Viewport

Why should the Alt attribute be included when adding images?

1. To provide search engines with details of images
2. To allow details of images to be picked up by screenreaders
3. To prevent other websites from using images without concent
4. To show alternative images in a series of similar images

Correct Answer:

• To provide search engines with details of images

Which of the following error codes is used when the requested resource has been permanently removed?

1. 406
2. 410
3. 400
4. 404

Correct Answer:

• 410

What type of tool would be best for tracking how users are engaging with your web pages?

1. Page crawling tool
2. Heatmap tool
3. HTML parsing tool
4. Screencast tool

Correct Answer:

• Heatmap tool

“Dofollow” is a value that can be assigned to the rel attribute of an HTML element to instruct that the hyperlink should not influence the link target’s ranking in the search engine’s index

1. FALSE
2. TRUE

Correct Answer:
FALSE

“Nofollow” is a value that can be assigned to the rel attribute of an HTML element to instruct that the hyperlink should influence the link target’s ranking in the search engine’s index.

1. TRUE
2. FALSE

Correct Answer:
FALSE

1% CTR means that for every 100 impressions there are 10 clicks.

1. TRUE
2. FALSE

Correct Answer:
FALSE

A 1-second delay in page response can result in a:

1. 2% reduction in conversions
2. 7% reduction in conversions
3. 50% reduction in conversions
4. 20% reduction in conversions

Correct Answer:
50% reduction in conversions

A buyer persona primarily helps:

1. to test payment gateways
2. to analyze web pages
3. to understand your audience
4. to test landing pages

Correct Answer:
to understand your audience

A content publisher is most likely to track actions that __________ as their desired outcome.

1. encourage frequent visitation
2. drive contact form submissions
3. provide information quickly
4. drive product sales

Correct Answer:
encourage frequent visitation

A deep link is:

1. Usually an internal link directing users to a page further down a website’s hierarchy
2. A link to a third party site in the body of the text
3. When the anchor text is formatted (bold, italic)
4. A link to an external high authority source

Correct Answer:
Usually an internal link directing users to a page further down a website’s hierarchy

A socalled honey trap can filter spam that is created on contact forms by automated programs by hiding a box from human view.

1. TRUE
2. FALSE

Correct Answer:
FALSE

A/B testing is:

1. A coding method
2. Landing page testing only
3. Banner conversion testing only
4. Testing with one variable

Correct Answer:
Testing with one variable

Above the fold means:

1. The visible part of a page
2. The part of a webpage that is hidden on a secondary page
3. Contents of the page that can be seen after scrolling down
4. The area of a webpage that can be seen without scrolling down

Correct Answer:
The area of a webpage that can be seen without scrolling down

According to Google, each XML sitemap should contain no more than:

1. 500 URLs
2. 5,000 URLs
3. 500,000 URLs
4. 50,000 URLs

Correct Answer:
50,000 URLs

Ad rank components are:

1. the relevance and the quality score
2. the bids and the text of the ad
3. the text of the ad and the quality score
4. the bids and the quality score

Correct Answer:
the bids and the quality score

Affiliate marketing is:

1. A revenue model where traffic is generated through social media
2. A form of CPC that is commonly used by enterprises only
3. A revenue model where website owners earn money by sending visitors to a third party website
4. A form of PPC commonly used by small businesses

Correct Answer:
A revenue model where website owners earn money by sending visitors to a third party website

All businesses should improve their local SEO.

1. FALSE
2. TRUE

Correct Answer:
FALSE

ALT tags are:

1. Attributions used to describe an image
2. Meta tags that highlight an alternate page
3. The alternate name for meta title
4. Meta tags used to specify the anchor text

Correct Answer:
Attributions used to describe an image

An inbound link is a link that comes from another domain.

1. FALSE
2. TRUE

Correct Answer:
TRUE

An XML Sitemap can be tested & submitted to Google using Google Search Console.

1. TRUE
2. FALSE

Correct Answer:
TRUE

Anchor text is the name given to the snippet of content used to promote pages in the search results.

1. TRUE
2. FALSE

Correct Answer:
FALSE

Big data is often defined by the 3 Vs. Which of the following is not one of them?

1. Variety
2. Validity
3. Volume
4. Velocity

Correct Answer:
Volume

Bounce rate is the percentage of visitors to a site who actively click away to a different site from a specific page.

1. TRUE
2. FALSE

Correct Answer:
TRUE

CMS stands for:

1. Command Manager System
2. Content Multiplying Service
3. Creative Marketing Service
4. Content Management System

Correct Answer:
Content Management System

Crowdsourced content means creating your own content

1. TRUE
2. FALSE

Correct Answer:
FALSE

CTR is calculated by the below formula:

1. (clicks*impressions)/1000
2. (clicks/impressions)*1000
3. (clicks*impressions)/100
4. (clicks/impressions)*100

Correct Answer:
(clicks/impressions)*1000

Declaring a language has no effect on SEO as search engines can detect a website’s language.

1. FALSE
2. TRUE

Correct Answer:
TRUE

Dublin core is the list of the core elements of a website.

1. FALSE
2. TRUE

Correct Answer:
TRUE

Dynamic serving serves different HTML for one URL depending on the user-agent.

1. TRUE
2. FALSE

Correct Answer:
FALSE

Evergreen content has a short shelf life.

1. FALSE
2. TRUE

Correct Answer:
FALSE

Feature phones are:

1. phones with browsers without the capability to render normal desktop webpages
2. phones with browsers that can render mobile versions to a certain extent but never fully
3. phones with browsers that are capable of rendering normal desktop pages
4. phones without browsers

Correct Answer:
phones with browsers that can render mobile versions to a certain extent but never fully

flash content is known for being easily indexed by search engines.

1. TRUE
2. FALSE

Correct Answer:
FALSE

Fonts used for email campaigns should always be web-friendly

1. FALSE
2. TRUE

Correct Answer:
TRUE

Formative usability testing is:

1. benchmarking against competitive applications
2. finding and fixing usability problems
3. testing with emphasis on data entry
4. assessing an application for usability rates

Correct Answer:
finding and fixing usability problems

Google Analytics is capable of tracking user activity on any digitally connected device.

1. FALSE
2. TRUE

Correct Answer:
TRUE

Google Analytics tracking code should be inserted:

1. Just before the closing tag
2. Just after the opening tag
3. Just before the closing tag
4. Just after the opening

Correct Answer:
Just before the closing tag

Google Analytics: Which of the following is not a metric?

1. Browser
2. Pageviews
3. Average page load time
4. Sessions

Correct Answer:
Browser

Google.co.uk is a top level domain.

1. TRUE
2. FALSE

Correct Answer:
FALSE

Google’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, Clickthrough rate & Positions, using data from the last 3 months.

1. FALSE
2. TRUE

Correct Answer:
FALSE

hreflang tags can be implemented in the XML sitemap.

1. FALSE
2. TRUE

Correct Answer:
TRUE

If no title tag and/or meta description is specified for webpage, Google will generate one automatically using the content on the page.

1. FALSE
2. TRUE

Correct Answer:
TRUE

In a PPC model, the advertiser optimizes for impressions rather than the acquisition of clicks.

1. FALSE
2. TRUE

Correct Answer:
FALSE

In email marketing, spam complaints often occur when the sender has no permission to contact the receiving party.

1. TRUE
2. FALSE

Correct Answer:
FALSE

In emails, more attention is typically paid to information that is:

1. below the fold
2. at the end of the email
3. in a separate block on the right-hand side
4. above the fold

Correct Answer:
above the fold

In Google Analytics, the value (not set) appears for the selected dimension when no information is available.

1. FALSE
2. TRUE

Correct Answer:
TRUE

In PPC the advertiser pays for:

1. Brand visibility
2. The impression on the ad
3. Visitors
4. Clicks on the ad

Correct Answer:
Clicks on the ad

In the context of SEO, what does “PR” stand for?

1. Google Position Recovery
2. Google Public Rank
3. Google Public Relations
4. Google PageRank

Correct Answer:
Google PageRank

In the initial meeting with a small business owner who needs help with his/her online strategy, you start by:

1. Asking questions about the audience and understanding the budget
2. Offering a local SEO strategy
3. Scaring him with all the lost opportunities so far
4. Opening a Facebook Page and an Adwords campaign

Correct Answer:
Asking questions about the audience and understanding the budget

In the linear attribution model in Google Analytics:

1. each touchpoint in the conversion path would share equal credit for a sale
2. the middle touchpoint in the conversion path would receive 100% credit for the sale
3. the first touchpoint in the conversion path would receive 100% credit for the sale
4. the last touchpoint in the conversion path would receive 100% credit for the sale

Correct Answer:
each touchpoint in the conversion path would share equal credit for a sale

Internal links and inbound links are the same.

1. TRUE
2. FALSE

Correct Answer:
FALSE

It is a best practice to block javascript and CSS in the robots.txt file.

1. TRUE
2. FALSE

Correct Answer:
FALSE

It is better to use hyphens in URLs rather than underscores.

1. FALSE
2. TRUE

Correct Answer:
TRUE

It is better to use underscores in URLs rather than hyphens.

1. FALSE
2. TRUE

Correct Answer:
FALSE

It’s possible to use Google Analytics to track search terms entered into a search box placed on your website.

1. TRUE
2. FALSE

Correct Answer:
FALSE

Keyword stuffing is:

1. Inappropriately high keyword density
2. Usage of keywords only in the title
3. Over use of keywords in anchor text
4. Usage of keywords only in the meta description

Correct Answer:
Inappropriately high keyword density

Meta tags and alt tags serve the same function.

1. FALSE
2. TRUE

Correct Answer:
TRUE

Multiple H3 tags can be used on all pages.

1. TRUE
2. FALSE

Correct Answer:
TRUE

Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify the impact of a piece of content.

1. TRUE
2. FALSE

Correct Answer:
TRUE

Nofollow links are not included in the calculation which determines the amount of PageRank that is passed through other links on a page.

1. FALSE
2. TRUE

Correct Answer:
TRUE

Page tag based web analytics uses IP addresses to identify unique visitors.

1. TRUE
2. FALSE

Correct Answer:
FALSE

Responsive design serves the same HTML for one URL and uses CSS media queries to determine how the content is rendered on the client side.

1. TRUE
2. FALSE

Correct Answer:
TRUE

Search engines are able to index websites based on IP instead of name.

1. FALSE
2. TRUE

Correct Answer:
TRUE

Spam complaints usually occur when the email loads for an extensively long time.

1. FALSE
2. TRUE

Correct Answer:
TRUE

Tag-based web analytics uses cookies.

1. FALSE
2. TRUE

Correct Answer:
TRUE

The abbreviation CTA means:

1. Conversion Time Acquired
2. Call to Action
3. Conversion through Analytics
4. Click through Analysis

Correct Answer:
Call to Action

The abbreviation UCE stands for:

1. Uncommon communication email
2. Unwanted commercial email
3. Unsolicited commercial email
4. Unsolicited communication via email

Correct Answer:
Unsolicited commercial email

The best keywords are never long-tail.

1. FALSE
2. TRUE

Correct Answer:
FALSE

The canonical tag is used to instruct bots that the page can be indexed.

1. FALSE
2. TRUE

Correct Answer:
FALSE

The Canonical tag is used to:

1. Redirect users to a defined URL
2. Highlight pages that are written in several languages
3. Prevent bots from accessing pages
4. Indicate the preferred URL of a page

Correct Answer:
Indicate the preferred URL of a page

The disavow tool can be used to prevent low quality backlinks from harming your website.

1. TRUE
2. FALSE

Correct Answer:
TRUE

The error message “Forbidden” is an example of which HTTP status code?

1. 403
2. 303
3. 404
4. 200

Correct Answer:
403

The Google Pigeon update mainly affects:

1. Video Search
2. Local Search
3. Image Search
4. International Search

Correct Answer:
Local Search

The H1 tag:

1. Is used as the blue link in the search results
2. Is only used for formatting purposes
3. Should only be used on the homepage
4. Should only appear once on each page

Correct Answer:
Is used as the blue link in the search results

The hreflang tag is used to:

1. Allow the search engines to detect which language is being used
2. Specify the location on a page to target users in a specific country
3. Allow Google to offer the autotranslate option to visitors in order to reach new visitors based on the selected languages
4. Provide search engines with alternate versions of a URL to allow them to serve the correct page to their users based on language

Correct Answer:
Specify the location on a page to target users in a specific country

The lifetime value of a client refers to:

1. The monetary value per customer achieved over a certain period of time
2. The total amount the company spends to keep a customer happy
3. The money spent on a product or service by the customer each year
4. The advertising revenue

Correct Answer:
The money spent on a product or service by the customer each year

The meta description can help to:

1. Add comments to the HTML
2. Improve rankings
3. Increase CTR
4. Describe an image

Correct Answer:
Improve rankings

The Meta keywords tag can be used to increase the relevancy of keywords and improve rankings.

1. TRUE
2. FALSE

Correct Answer:
FALSE

The meta keywords tag is used by Google as a ranking signal.

1. TRUE
2. FALSE

Correct Answer:
TRUE

The more pages a website has indexed in Google, the better.

1. TRUE
2. FALSE

Correct Answer:
TRUE

The unique goal of advertising is to enhance sales.

1. TRUE
2. FALSE

Correct Answer:
TRUE

The XML Sitemap is used to help users easily navigate websites, providing a hierarchical list of links to all pages.

1. TRUE
2. FALSE

Correct Answer:
TRUE

Third party cookies are used in Google Analytics.

1. FALSE
2. TRUE

Correct Answer:
FALSE

To be considered mobile-friendly, a website should have:

1. A mobile CSS OR a mobile Redirection
2. A mobile CSS
3. A mobile CSS AND a mobile Redirection
4. A mobile redirection

Correct Answer:

• A mobile CSS AND a mobile Redirection

To document a content marketing strategy can be beneficial in the long run.

1. FALSE
2. TRUE

Correct Answer:
TRUE

URL stands for:

1. Ultimate Resourceful Locator
2. Unifying Resource Location
3. Uniform Resource Locator
4. Universal Resource Locator

Correct Answer:
Universal Resource Locator

Using “domain keys” is a form of email authentication.

1. TRUE
2. FALSE

Correct Answer:
FALSE

utm_medium and utm_term are URL parameters that are both needed for campaign tracking.

1. TRUE
2. FALSE

Correct Answer:
TRUE

Very high keyword density is not an indicator of keyword stuffing.

1. TRUE
2. FALSE

Correct Answer:
FALSE

What % of people will abandon your website if it takes more than 3 seconds to load?

1. 7
2. 1
3. 4
4. 9

Correct Answer:
9

What are external links?

1. Links pointing from one domain to another
2. Links pointing to between pages on the same domain
3. Any link pointing from one page to another

Correct Answer:
Links pointing from one domain to another

What are internal links?

1. Inappropriately high keyword density
2. Usage of keywords only in the title
3. Over use of keywords in anchor text
4. Usage of keywords only in the meta description

Correct Answer:
Inappropriately high keyword density

What does the abbreviation SERP stand for?

1. Segmented Elements Result Page
2. Search Engine Result Promotion
3. Search Engine Results Position
4. Search Engine Results Page

Correct Answer:
Search Engine Results Page

What is an XML sitemap?

1. It is a file that is stored on your computer with information on the structure of the site
2. It is a document that references details about all web pages on a site
3. It is the backup file that contains all data for a website
4. It is the document that tells search engine which parts of a website should be disallowed

Correct Answer:
It is a document that references details about all web pages on a site

What is anchor text?

Options 1:

1. Simple text containing the most used keywords
2. The keyword cloud
3. The text of a link that’s visible to the user
4. A structured link scheme

Correct Answer:

• The text of a link that’s visible to the user

Options 2:

1. It Is The Main Body Of Text On A Particular Web Page
2. It Is The Text Within The Left Or Top Panel Of A Web Page
3. It Is The Visible Text That Is Hyper Linked To Another Page
4. It Is The Most Prominent Text On The Page That The Search Engines Use To Assign A Title To The Page

Correct Answer:

• It Is The Visible Text That Is Hyper Linked To Another Page

What is local SEO?

1. The process of optimizing a website for Google and Bing maps
2. The process of optimizing a website for country specific search engines (yandex.ru)
3. The process of optimizing a website for local Google pages (eg.: Google.be, Google.hu etc)
4. The process of optimizing a website to improve a business’ online visibility based on its physical location

Correct Answer:
The process of optimizing a website to improve a business’ online visibility based on its physical location

What is malicious duplicate content?

1. Content or blocks of content within or across domains that completely match, deliberately created to manipulate search engines
2. Printer only versions of web pages
3. Discussion forums that can generate both regular and stripped down pages targeted at mobile devices
4. Store items shown or linked via multiple distinct URLs

Correct Answer:
Content or blocks of content within or across domains that completely match, deliberately created to manipulate search engines

What is NOT a benefit of local SEO?

1. Ranking higher for global search
2. Increased brand visibility
3. Ranking higher in local SERP Increasing conversions
4. Increasing conversions

Correct Answer:
Ranking higher for global search

What is not considered as an effect of well-built backlinks in SEO?

1. Obtaining higher PageRank
2. Having to disavow links
3. Getting more traffic
4. Gaining more authority

Correct Answer:
Obtaining higher PageRank

What is not true about a favicon?

1. Originally it was a file called fav.ico
2. It is typically displayed in the address bar of a browser
3. It is an icon associated with a particular website
4. It is also known as a shortcut icon

Correct Answer:
It is typically displayed in the address bar of a browser

What is PageRank?

1. It’s a metric (on a scale of 0-10) that determines the traffic volume of a website
2. It’s a metric that determines the number of links pointing to a certain website
3. It’s a quality metric (0-10) that determines the usability score of a website according to Google
4. It’s a quality metric (on a scale of 0-10) that determines a page’s importance, reliability and authority on the web according to Google

Correct Answer:
It’s a quality metric (on a scale of 0-10) that determines a page’s importance, reliability and authority on the web according to Google

What is robots.txt?

1. A file that lists all of your web pages along with details of how often they are updated
2. A file used to associate the Search console account with a domain
3. A text file that instructs robots how to crawl and index web pages
4. A file to give instructions to Google about how high to rank a certain site

Correct Answer:
A text file that instructs robots how to crawl and index web pages

What is the main purpose of the meta description?

1. It tells the search engine what the most important keywords are for a certain page
2. It is linked to the about us page and provides more information to users
3. It allows web pages to rank higher for the keywords included
4. It influences how the web pages are described and displayed in search results

Correct Answer:
It influences how the web pages are described and displayed in search results

What is the purpose of “nofollow” links?

1. To link to a section further down a page
2. To prevent PageRank from being passed on to the target page
3. To disable links in order to prevent them from redirecting users
4. To load the target page in a separate tab in a users browser

Correct Answer:
To prevent PageRank from being passed on to the target page

What is W3C?

1. A syntax error type
2. A markup code, that helps search engines crawl a site more efficiently
3. A CSS inline style
4. A consortium that sets web standards

Correct Answer:
A markup code, that helps search engines crawl a site more efficiently

What is www resolve?

1. When a custom page is returned as a result of the web page not being available
2. When a web page fails to load
3. When the format http://mysite.com redirects to http://www.mysite.com (or visa versa)
4. When both http://mysite.com and http://www.mysite.com can be accessed

Correct Answer:
When the format http://mysite.com redirects to http://www.mysite.com (or visa versa)

When adding the Google Analytics tracking code to your website, it should appear:

1. After the opening tag
2. On the homepage only
3. In the alt attribute of the favicon image
4. Before the closing tag

Correct Answer:
On the homepage only

When calculating what it costs to send a thousand emails, the rate used is:

1. CTR
2. CPM
3. CPA
4. CPC

Correct Answer:
CPM

When carrying out keyword research for your pages, which of the following should you do?

1. Choose keywords that are very popular with other websites
2. Choose the same keywords as your competitors
3. Choose both frequently searched (high volume) & long-tail keywords
4. Choose the most competitive keywords

Correct Answer:
Choose both frequently searched (high volume) & long-tail keywords

When convincing a potential buyer, the most important aspect of the interaction is:

1. to give as many features of the product or service as possible
2. to match their needs with potential solutions
3. to offer the best possible deal in the market
4. to find out the reason they made contact

Correct Answer:
to match their needs with potential solutions

When searching for keywords, which tool would you NOT use:

1. Search Console (formerly Google Webmaster Tools)
2. Google Analytics
3. FTP tool
4. Search engine

Correct Answer:
FTP tool

When speaking of title tag character limit or length, spaces are not counted.

1. TRUE
2. FALSE

Correct Answer:
FALSE

When the URL of a page is changed, it’s usually best practice to:

1. Add a 301 redirect to the new location and update inbound links
2. Do nothing Google will find the new page and remove the old page from its index
3. Add a 302 redirect to the new location and update inbound links
4. Remove the old URL from the CMS then fetch the new page as Google

Correct Answer:
Add a 301 redirect to the new location and update inbound links

Where does the expression “PageRank” come from?

1. It is derived from “the ranking of a page”
2. Just a normal expression referring to the importance of a page, and it is not connected to a specific person or term
3. There is no such expression as PageRank in SEO
4. Derives from the name of Google founder Larry Page

Correct Answer:
Derives from the name of Google founder Larry Page

Which Facebook metric reflects the number of people who have seen the content?

1. Likes
2. Reach
3. Likes on shares
4. Engagement

Correct Answer:
Reach

Which of the below best describes Facebook engagement?

1. Views on posts
2. Likes, comment and shares
3. Clicks on any content
4. Views on a page

Correct Answer:
Likes, comment and shares

Which of the below statements is true?

1. Starting a blog has no effect on a site
2. Starting a blog on a site can boost online visibility and attract visitors
3. Starting a blog has no effect on SEO but is a great way to engage visitors
4. Starting a blog and filling it with spun content can boost a site’s SEO

Correct Answer:
Starting a blog on a site can boost online visibility and attract visitors

Which of the following animals is associated with a Google penalty that relates to low quality web pages and thin content?

1. Penguin
2. Python
3. Panda
4. Pigeon

Correct Answer:
Panda

Which of the following animals represents a Google penalty that is triggered by low quality link building?

1. Panda
2. Penguin
3. Lama
4. Lynx

Correct Answer:
Penguin

Which of the following does Google consider as ‘Cloaking’?

1. Paying for links that don’t include the “nofollow” attribute
2. Serving a page of HTML text to search engines, while showing a page of images or flash to users
3. Placing a webpage on one domain the using the canonical tag to reference another page as the source
4. Waiting for a page to be indexed by the search engines then redirecting the page to another website

Correct Answer:
Waiting for a page to be indexed by the search engines then redirecting the page to another website

Which of the following HTTP status codes is returned when a page cannot be found?

1. 404
2. 401
3. 403
4. 400

Correct Answer:
404

Which of the following is against Google’s Webmaster Guidelines?

1. Using rich snippets markup
2. Participating in link schemes
3. Preventing and removing user-generated spam on your site
4. Making web pages primarily for users, not for search engines

Correct Answer:
Participating in link schemes

Which of the following is generally a bad email marketing practice?

1. Using a real reply address
2. Having an unsubscribe link
3. Making opt-out possible
4. Emailing attachments

Correct Answer:
Making opt-out possible

Which of the following is not a tool that can be used for social promotion?

1. Pinterest
2. LinkedIn
3. YouTube
4. Dropbox

Correct Answer:
Dropbox

Which of the following is not an accepted markup format by Google?

1. microformat
2. RDFa
3. microdata
4. TLDs

Correct Answer:
TLDs

Which of the following is NOT mobile friendly?

1. Metaview Port tag
2. html5
3. Apple icon
4. flash

Correct Answer:
flash

Which of the following is not one of four pillars of content marketing?

1. Native ads
2. Social
3. Content
4. SEO

Correct Answer:
Native ads

Which of the following is the ideal length for a title tag?

1. Anything under 100 characters
2. There is no ideal length for a title tag
3. More than 100 characters
4. Between 10 and 70 characters

Correct Answer:
Between 10 and 70 characters

Which of the following redirects is known as the ‘Permanent’ redirect?

1. 303
2. 301
3. 307
4. 302

Correct Answer:
301

Which of the following statements is true about a website’s title tags?

1. A single title should be duplicated across all pages
2. Each title tag should contain a list of the website’s most important keywords
3. Each title tag should contain the most important keywords that are relevant to the specific page
4. Title tags should not contain any keywords

Correct Answer:
Each title tag should contain the most important keywords that are relevant to the specific page

Which of the following URL redirects is known to pass PageRank?

1. 302 Redirect
2. 303 Redirect
3. 301 Redirect
4. 307 Redirect

Correct Answer:
301 Redirect

Which of the following would prevent search spiders from crawling www.mysite.com/example in a robots.txt file?

1. Disallow:
2. Disallow: /example
3. User-agent: /example
4. Noindex: /example

Correct Answer:
Disallow: /example

Which one does not belong to the 3 essential steps of content marketing?

1. Promote
2. Analyze
3. Create
4. Stream

Correct Answer:
Stream

Which one of the below statements is false?

1. Broken links are bad for usability but don’t affect SEO
2. Broken links send users to nonexisting web pages
3. Broken links are bad for usability and reputation
4. Broken links have a bad effect on SEO

Correct Answer:
Broken links are bad for usability but don’t affect SEO

Which one of these is a dimension in Google Analytics?

1. Medium
2. Sessions
3. Users
4. Pageviews

Correct Answer:
Medium

Who needs local SEO?

1. Online stores with no physical outlets
2. Every website offering services worldwide
3. Every business website that delivers goods
4. Every business with a physical address operating in a certain area

Correct Answer:
Every business with a physical address operating in a certain area

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