Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Campaign Manager Certification Assessment Answers 2023

The Campaign Manager Certification exam covers planning, implementing, reporting, and troubleshooting reservation buys, while working across partners. It also assesses ad tag delivery, measurement, and troubleshooting methods used to optimize performance. Users completing this exam should be experienced users of Campaign Manager. This exam covers broad product use from trafficking to reporting. Specialized roles (such as Agency Planners) may not be well aligned to the broad knowledge tested by this exam.

Certification Questions & Certification Answers

Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?

At what level can landing pages be managed across campaigns?

At what level can landing pages be set, so they are the same across multiple ads?

Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three) Select All Correct Responses

Counters and Total Interactions metrics are available for which type of creatives?

Cross-environment conversion methodology takes into account what data sources?

For floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

If a publisher serves a placement tag after the campaign end date, what ad will serve?

If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?

In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)

In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two) Select All Correct Responses

In which two tags can the keyword macro (%k) be added? (select two) Select All Correct Responses

Paid search dimensions in Report Builder are compatible with what metric?

The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two) Select All Correct Responses

The Insights tab in Reporting shows the view performance against which three goals? (select three) Select All Correct Responses

To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?

To set ad status to “active,” which two objects must be assigned to an ad? Select All Correct Responses

Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?

What account structure should be used to share floodlight tags and audience lists between multiple Advertisers?

What action can be taken to select which columns appear in the trafficking interface?

What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?

What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?

What ad setting limits the number of times that ad can be shown to a particular user?

What are three benefits of using Internal Redirect tags? (select three)

What are two benefits of using the INS tag? (select two) Select All Correct Responses

What are two Video Verification metrics? (select two) Select All Correct Responses

What attribution model uses floodlight data from both attributed and non-attributed conversions?

What cost model only calculates cost for impressions measured as viewable by Active View?

What counting method tracks the number of sales made or items purchased?

What data is provided in Video Verification?

What does an “execution channel” represent in the Planning process?

What feature can be used to combine log-level impression and click data for a custom reach analysis?

What floodlight conversion counting method would report the first visit for each user within a given day?

What floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

What happens when a user meets the frequency cap for an ad?

What HTML elements of a floodlight tag’s iFrame code identify the unique activity?

What is required to track mobile app conversions using floodlight tags?

What is the limit to retrieve log data from a Data Transfer Google Bucket?

What is the more cost-effective way to restrict ads served to a specific geographic region?

What level is used to calculate conversions if the lookback window differs between objects?

What must a floodlight tag include to capture product data alongside a conversion?

What object in Campaign Manager is equivalent to a creative in Display & Video 360?

What report in Report Builder shows the number of unique users who have interacted with ads?

What report shows how long it takes for a customer to convert after interacting with an ad?

What report tracks floodlight attribution in Reporting?

What section within a floodlight activity’s settings allows users to add publisher tracking tags?

What Settings Are Required To Give A User Reporting Access For A Single Advertiser?

What targeting rules display an ad to users who have viewed a product, but not purchased it?

What timezone is used in Data Transfer (DT) timestamps for impression and click files?

When a “plan” is executed in Planning, what information is pushed to Campaign Manager?

When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

When assets are added to an existing creative, where will these updates be reflected?

When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?

When is an impression counted in Reporting?

When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?

When using a placement media cost cap, what will happen once the cap is reached?

When would a VPAID asset be used?

Where are Campaign Manager and Display & Video 360 linked?

Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?

Where would purchased inventory for a campaign be entered in Campaign Manager?

Which conditions must be true in order to designate an advertiser as a “child”? Select All Correct Responses

Which functionalities are available to manage conversion data using the API? (select two) Select All Correct Responses

Which information can be extracted from the data in the Verification tab? (select two) Select All Correct Responses

Which metric is NOT available in Data Transfer?

Which three workflows can be used to make bulk edits? (select three)

Which two features may be used to log additional information about a click? (select two)

Which two methods count impressions on site-served creatives? (select two) Select All Correct Responses

Which two methods measure impressions served in a mobile app? (select two) Select All Correct Responses

Which two tabs in Reporting provide access to viewability data? (select two) Select All Correct Responses

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