HubSpot Marketing Software Certification Exam Answers 2022

“True or False? Google’s goal is to provide users with the most relevant, credible content that exists on the web based on their search query.”

1. True
2. False

Correct Answer:

• True

True or False? You cannot add a featured image to a blog post.

1. True
2. False

Correct Answer:

• False

Which of these is NOT one of the ways search has changed in the last 5 years?

1. The rising popularity of voice search
2. More conversational search
3. Less emphasis on exact match keywords
4. Fewer Google algorithm changes

Correct Answer:

• Fewer Google algorithm changes

What is the final step you should take before publishing a page?

1. Preview the page
2. Add a canonical URL
3. Make sure you only have one H1 header
4. Schedule the page to publish at a later date and time
5. Share it on social media

Correct Answer:

• Preview the page

True or False? In a topic cluster, subtopics are usually covered in blog posts.

1. True
2. False

Correct Answer:

• True

What can you add to a blog post to determine what content will show up on the short form version of that post on your blog’s homepage?

1. Read more separator
2. Call to action
3. Personalization token
4. Paragraph break

Correct Answer:

• Read more separator

Where can you view data about an individual blog post’s performance in HubSpot?

1. In the Performance tab of that blog post
2. On your Marketing dashboard
3. In a contacts attribution report
4. In the Optimize tab of the blog post editor

Correct Answer:

• In the Performance tab of that blog post

Choose all that apply: Blogging helps your inbound marketing by _____.

1. It helps you attract new visitors
2. It helps you convert visitors into leads
3. It helps you report on your marketing funnel
4. It helps you personalize your website

Correct Answer:

• It helps you attract new visitors
• It helps you convert visitors into leads

_______________ is the software that exists with the goal of automating your marketing actions.

1. Marketing automation
2. Inbound Marketing
3. Lead nurturing
4. Marketing workflows

Correct Answer:

• Marketing automation

True or false? Pop-up forms are outbound.

1. True
2. False

Correct Answer:

• False

Pop-up forms are best suited to which stage of the buyer’s journey?

1. Awareness
2. Consideration
3. Decision
4. All stages of the buyer’s journey

Correct Answer:

• Awareness

How can a pop-up form supplement a visitor’s experience?

1. By interrupting a visitor browsing irrelevant content
2. By providing additional content or value
3. By redirecting users to an interesting offer or asset
4. By collecting information that can help you immediately personalize a visitor’s experience

Correct Answer:

• By providing additional content or value

What’s the difference between a form and a pop-up form?

1. Experience — forms are inbound. Pop-up forms are outbound.
2. Location — forms only exist on landing pages. Pop-up forms only exist on pillar pages.
3. Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Pop-up forms are only used in the decision stage of the buyer’s journey.
4. Experience — pop-up forms are a CTA, landing page, and thank you page all in one. Forms are part of a larger conversion path.

Correct Answer:

• Experience — pop-up forms are a CTA, landing page, and thank you page all in one. Forms are part of a larger conversion path.

True or false? The higher your DA (Domain Authority), the easier it should be for your topic clusters to rank.

1. True
2. False

Correct Answer:

• True

What Is The Primary Purpose Of A Topic Cluster Content Strategy?

1. To create more engaging blog content for your audience
2. To generate more leads from your blog
3. To attract more visitors to your website through your blog
4. To rearrange your site architecture into clusters of related content

Correct Answer:

• To rearrange your site architecture into clusters of related content

What Is A Pop-Up Form?

1. A dynamic form that acts as CTA, landing page, and thank you page, all-in-one
2. A bot programmed to chat with prospects conversationally
3. A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer
4. An ungated piece of content

Correct Answer:

• A dynamic form that acts as CTA, landing page, and thank you page, all-in-one

A call-to-action button is also known as a:

1. ATC
2. CTA
3. CAT
4. TAC

Correct Answer:

• CTA

A(n) _______ list can help you gain an understanding of contacts who met a certain criteria on a particular date. Then you can look back at that list later and see contacts who may no longer meet the criteria.

1. static
2. active
3. filtered
4. Moving

Correct Answer:

• static

All of the following are components of a topic cluster EXCEPT:

1. Core topics, which will take the shape of your pillar page
2. Subtopics, such as blog posts or videos
3. Distribution channels, such as YouTube or Twitter
4. Internal hyperlinks

Correct Answer:

• Distribution channels, such as YouTube or Twitter

All of the following are examples of SMART goals EXCEPT:

Options 1:

1. Increase year over year traffic by 30%.
2. Significantly reduce the amount of time the team spends on creating content.
3. Add five new content formats to the website by end of year.
4. All of the above are SMART goals.

Correct Answer:

• Significantly reduce the amount of time the team spends on creating content.

Options 2:

1. Have 30% of your marketing leads attend an upcoming webinar.
2. Have thought leaders contribute to an upcoming ebook.
3. Increase sales qualified leads by 20% by the end of the year.
4. Generate 10 customers within the first week of an upcoming product launch.

Correct Answer:

• Have thought leaders contribute to an upcoming ebook.

All of the following are examples of how you can export campaign data EXCEPT:

1. XLSX
2. XLS
3. PDF
4. CSV

Correct Answer:

• PDF

All of the following are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:

1. The core topic is featured in the URL
2. The core topic is featured in the H1
3. The core topic is featured in a video at the top of the page
4. The core topic is featured in the image alt text

Correct Answer:

• The core topic is featured in a video at the top of the page

All of the following are tools you can connect to a HubSpot campaign EXCEPT:

1. Blog
2. Form
3. Content strategy
4. Email

Correct Answer:

• Content strategy

All of the following are ways you can report on a campaign EXCEPT:

1. In the campaign itself
2. In campaign analytics, under the reporting tool
3. Both of the above
4. None of the above: Campaign reporting is a default option in the marketing dashboard

Correct Answer:

• None of the above: Campaign reporting is a default option in the marketing dashboard

fill in the blank: For distraction-free editing, click ___________.

1. Zen Mode
2. Text-Only Mode
3. Draft Mode
4. Inline Edit Mode

Correct Answer:

• Zen Mode

fill in the blank: Strive to choose a core topic with a monthly search volume that’s at least __________.

1. 20
2. 300
3. 800
4. 1,500

Correct Answer:

• 300

fill in the blank: To get started with adding a buyer persona in HubSpot, look for the __________ on your dashboard.

1. Smart List report
2. Sources report
3. Conversations report
4. Top Personas report

Correct Answer:

• Top Personas report

fill in the blank: To preview your post, click __________.

1. Zen mode
2. The read more separator
3. The eye icon
4. There is no preview mode

Correct Answer:

• The eye icon

fill in the blank: When linking your topic cluster together, it’s critical that you __________.

1. link all subtopics to the pillar page
2. only link the top 20 performing subtopics to the pillar page
3. link the pillar page to all relevant subtopics
4. A and C
5. B and C

Correct Answer:

• link all subtopics to the pillar page

How can a lead flow supplement a visitor’s experience?

1. By interrupting a visitor browsing irrelevant content
2. By providing additional content or value
3. By redirecting users to an interesting offer or asset
4. By collecting information that can help you immediately personalize a visitor’s experience

Correct Answer:

• By providing additional content or value

How does HubSpot calculate the source of a visitor to your site?

1. Using the initial URL a visitor uses when first landing on your site
2. Using the final URL a visitor uses when leaving your site
3. Using their social media profiles to contextualize their favorite platforms
4. Using Google Analytics

Correct Answer:

• Using the initial URL a visitor uses when first landing on your site

How does a landing page typically gather information about site visitors?

1. Using a meetings link
2. Using a CTA
3. Using an email
4. Using a form

Correct Answer:

• Using a form

In the HubSpot email dashboard, there are two types of tabs that give you more insight into how your emails are performing. What are they?

1. Manage and Report
2. Manage and Analyze
3. Post-Send Details and Report
4. Analyze and Report

Correct Answer:

• Manage and Analyze

Keeping your database healthy and up to date should always be a priority so that you can create powerful and ___________.

1. contextual conversations
2. content conversations
3. contextual pillar pages
4. outbound conversations

Correct Answer:

• contextual conversations

Lead flows are best suited to which stage of the buyer’s journey?

1. Awareness
2. Consideration
3. Decision
4. All stages of the buyer’s journey

Correct Answer:

• Awareness

Marketing Hub users will frequently use which of the following menus in HubSpot?

1. Marketing
2. Reports
3. Contacts
4. Automation
5. All of the above

Correct Answer:

• All of the above

Most organizations target how many buyer personas?

1. 1–2
2. 3–5
3. 6–10
4. At least 10

Correct Answer:

• 3–5

Quickly viewing a segment of your database right from the contacts, companies, deals, or tickets dashboard is an example of which type of segment?

1. Active list
2. Saved filter
3. Static list
4. Saved list

Correct Answer:

• Saved filter

The analyze tab for your marketing emails is most commonly used to __________.

1. report on your individual marketing emails
2. review emails before sending them out
3. optimize your marketing emails
4. analyze your email marketing channel as a whole

Correct Answer:

• analyze your email marketing channel as a whole

The definition of __________ is the software that exists with the goal of automating your marketing actions.

1. Sales automation
2. Marketing automation
3. Sequence automation
4. Productivity automation

Correct Answer:

• Marketing automation

There are three types of workflows you can create in HubSpot. What are they?

1. Start from scratch, Center on a sales date, and Center on a date property
2. Start from scratch, Center on a marketing date, and Center on a date property
3. Start from scratch, Center on a date, and Center on a date property
4. Start from a contact property, Center on a date, and Center on a date property

Correct Answer:

• Start from scratch, Center on a date, and Center on a date property

True or false? A list and a report in HubSpot accomplish the same actions and goals.

1. True
2. False

Correct Answer:

• False

True or false? A session expires after 30 minutes of inactivity.

1. True
2. False

Correct Answer:

• True

True or false? All assets should be built before creating a campaign.

1. True
2. False

Correct Answer:

• False

True or false? All scheduled social posts can be attached to an existing HubSpot campaign, or you can create a new campaign with your post.

1. True
2. False

Correct Answer:

• True

True or false? Big companies require complex page templates.

1. True
2. False

Correct Answer:

• False

True or false? Buyer personas are non-fictional case study examples of your most successful customer.

1. True
2. False

Correct Answer:

• False

True or false? Choosing to not use the Marketing Hub blog tool to host your blog will make your Marketing Hub campaign reporting less comprehensive.

1. True
2. False

Correct Answer:

• True

True or false? Common uses for active lists include sending unique marketing emails based on each contact’s behavior and properties.

1. True
2. False

Correct Answer:

• True

True or false? Every time you publish a blog post, you’re creating a new, unique page for your website.

1. True
2. False

Correct Answer:

• True

True or false? Forms are dead.

1. True
2. False

Correct Answer:

• False

True or false? Lead flows are outbound.

1. True
2. False

Correct Answer:

• False

True or false? Logos are always global content and can’t be swapped out on individual pages.

1. True
2. False

Correct Answer:

• False

True or false? Marketing automation is ONLY used to automate your marketing actions.

1. True
2. False

Correct Answer:

• False

True or false? Only reference the core topic on your pillar page. Using synonyms of your core topic will confuse search engines on how to best rank this page.

1. True
2. False

Correct Answer:

• False

True or false? Pillar pages make landing pages obsolete.

1. True
2. False

Correct Answer:

• False

True or false? The Marketing Hub uses shared contact information with the Sales Hub and Service Hub via the CRM contacts database.

1. True
2. False

Correct Answer:

• True

True or false? The higher your DA, the easier it should be for your topic clusters to rank.

1. True
2. False

Correct Answer:

• True

True or false? The more completely you use the Marketing Hub, the better the individual tools can help you.

1. True
2. False

Correct Answer:

• True

True or false? When creating a new page in the CMS, it’s important to choose your title carefully since it will automatically become the HTML title of the published web page.

1. True
2. False

Correct Answer:

• False

True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.

1. True
2. False

Correct Answer:

• False

True or false? When importing contacts, HubSpot automatically searches for matches with your spreadsheet columns and pairs your existing properties, such as first name and last name.

1. True
2. False

Correct Answer:

• True

True or false? You can collaborate with your team when drafting a blog post in edit mode.

1. True
2. False

Correct Answer:

• False

True or false? You can import contacts into HubSpot that are opted-out of communication.

1. True
2. False

Correct Answer:

• True

True or false? You can set a workflow goal on the main workflows dashboard.

1. True
2. False

Correct Answer:

• False

True or false? You can test your marketing emails in different email clients from within the email editor.

1. True
2. False

Correct Answer:

• True

True or false? You can use your HubSpot CTAs in externally hosted content.

1. True
2. False

Correct Answer:

• True

True or false? You have up to one week to edit the name of a campaign.

1. True
2. False

Correct Answer:

• False

True or false? You should always disable cookie tracking on forms, unless you have a specific use case in mind.

1. True
2. False

Correct Answer:

• False

True or false? Your email channel works with your other conversational channels to help create conversations and experiences with the people you’re connecting with.

1. True
2. False

Correct Answer:

• True

What are the elements of a traditional conversion path?

1. Chatbot, live chat, messaging app
2. Landing page, form, chatbot
3. Landing page, form, CTA, thank you page
4. Thank you page, messaging app, CTA, landing page

Correct Answer:

• Landing page, form, chatbot

What are the key components of a landing page?

1. Copy, form, content offer
2. Headline, chatbot, form, video
3. Headline, copy, form, image
4. Copy, form, video, content

Correct Answer:

• Headline, copy, form, image

What are the three types of segments you can create in HubSpot?

1. Saved filters, active lists, active filters
2. Static filters, active lists, active filters
3. Static filters, static lists, opted-out filters
4. Saved filters, active lists, static lists

Correct Answer:

• Saved filters, active lists, static lists

What are the three ways you can add recipients to your marketing emails?

1. Add a list of contacts, add individual contacts, or save the email as a sales email.
2. Add a list of contacts, add individual contacts, or save the email as a services email.
3. Add a list of contacts, add individual contacts, or save the email for automation.
4. Add individual contacts, save the email for automation, or save the email as a transactional email.

Correct Answer:

• Add a list of contacts, add individual contacts, or save the email for automation.

What are the two most important things to keep in mind when developing a HubSpot social media strategy? Choose two:

1. Using a free tool to develop great content
2. Knowing your buyer persona
3. Mapping your business goals to social objectives
4. Adding social media links to your website header and footer
5. Connecting your social media accounts in email

Correct Answer:

• Knowing your buyer persona

What are three examples of segments that every business should ideally have?

1. Subscribers, leads, customers
2. Leads, prospects, opted-out customers
3. Subscribers, customers, users
4. Unsubscribers, users, customers

Correct Answer:

• Subscribers, leads, customers

What are/is the area(s) you need to consider when building a call-to-action?

1. Visuals
2. Copy
3. Location
4. A, B, and C

Correct Answer:

• A, B, and C

What is a Twitter stream?

1. A contact list of followers you acquired from Twitter
2. A data list of keywords to monitor that appears after uploading a list of your Twitter contacts
3. A display of tweets that you developed in the social inbox to promote a specific campaign
4. A display of tweets that match pre-defined, saved searches on specific criteria

Correct Answer:

• A display of tweets that match pre-defined, saved searches on specific criteria

What is a call-to-action button?

1. A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer
2. A pop-up form
3. A snippet of text that Google serves on a search engine results page (SERP)
4. Anybody your company communicates with in the course of doing business

Correct Answer:

• A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer

What is a form submission notification?

1. A notification that your form has successfully published to your site
2. The code you use to embed your HubSpot form externally
3. A notification that is emailed to a set list of recipients when a visitor submits a form
4. The HubSpot tracking code installed to track and store your form submission data in your CRM

Correct Answer:

• A notification that is emailed to a set list of recipients when a visitor submits a form

What is a landing page?

1. A single page that covers all aspects of the topic, with room for more in-depth reporting
2. A pop-up form
3. The page typically encountered first on a website that usually contains links to the other pages of the site
4. Website pages that are designed to convert visitors into leads

Correct Answer:

• Website pages that are designed to convert visitors into leads

What is a lead flow?

1. A pop-up form
2. A bot programmed to chat with prospects conversationally
3. A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer
4. An ungated piece of content

Correct Answer:

• A pop-up form

What is a session?

1. A session tracks if the HubSpot tracking code has loaded on a page.
2. A session tracks all the interactions a visitor is having across your site until they have been inactive for 30 minutes or more.
3. A session is anytime a visitor reaches your site from somewhere outside of your website domain.
4. A session is anytime a visitor shares one of your pages on social media.

Correct Answer:

• A session tracks all the interactions a visitor is having across your site until they have been inactive for 30 minutes or more.

What is key to the success of your reporting?

1. Setting the right goals
2. Identifying the correct success metrics
3. Having the correct analytics in place
4. A, B, and C

Correct Answer:

• A, B, and C

What is the advantage of using a form?

1. Forms help you gauge how interesting a piece of content is to your target audience.
2. Forms can help you disqualify leads.
3. With forms collecting information for you, you no longer need to talk to sales.
4. Form submissions can be used to boost the vanity metrics of your site.

Correct Answer:

• Forms help you gauge how interesting a piece of content is to your target audience.

What is the definition of contact management?

1. A strategy that focuses on using only a marketing software to easily store and source a contact’s information, including their name, contact history, email information, and more
2. A strategy that focuses on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more
3. A strategy that focuses on using a software program to easily store and source company information specific to making a deal in HubSpot CRM
4. A strategy that focuses on dividing marketing and sales to separate contact information and store it separately in a software platform.

Correct Answer:

• A strategy that focuses on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more

What is the definition of segmentation?

1. Creating filters for your contacts based on similarities
2. Creating a segment based on buyer personas
3. Breaking up your contacts into smaller groups of similar people
4. Creating a static list based on an imported list of contacts

Correct Answer:

• Breaking up your contacts into smaller groups of similar people

What is the reporting library?

1. A resource that offers dozens of canned reports built around marketing best practices
2. A reporting add-on feature you can buy for an additional $300 a month
3. Dozens of canned reports that help you dig a little deeper into your data — only currently available to HubSpot Admins
4. The section of your public library where HubSpot developers sit when creating the HubSpot reporting tools

Correct Answer:

• A resource that offers dozens of canned reports built around marketing best practices

What type of file can you import in draft mode instead of starting a blog post from scratch?

1. Word doc
2. Google doc
3. Evernote file
4. PDF

Correct Answer:

• Google doc

What were the original stages of the inbound marketing methodology?

1. Get Found, Close, Analyze
2. Get Found, Convert, Analyze
3. Convert, Close, Delight
4. Convert, Delight, Analyze

Correct Answer:

• Get Found, Close, Analyze

What’s the difference between a form and a lead flow?

1. Experience — forms are inbound. Lead flows are outbound.
2. Location — forms only exist on landing pages. Lead flows only exist on pillar pages.
3. Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Lead flows are only used in the decision stage of the buyer’s journey.
4. Experience — lead flows are a CTA, landing page, and thank you page all in one. Forms are part of a larger conversion path.

Correct Answer:

• Experience — lead flows are a CTA, landing page, and thank you page all in one. Forms are part of a larger conversion path.

When determining buyer personas, which type of information is most important to capture?

1. Psychographic information
2. Demographic information
3. Both are equal
4. Neither. Your buyer personas are actual customers you’ve worked with.

Correct Answer:

• Psychographic information

When drafting an email, why would you enable a web version of your email?

1. Enabling a web version of your email gives recipients the option to open the email in a web browser if their email client doesn’t render it correctly.
2. Enabling a web version of your email helps you create SEO with your email copy.
3. Some email clients require a web version to render marketing emails.
4. You should not enable a web version of your email. This is not a best practice.

Correct Answer:

• Enabling a web version of your email gives recipients the option to open the email in a web browser if their email client doesn’t render it correctly.

When should you report on your marketing campaign performance?

1. Before a campaign
2. After a campaign
3. Throughout a campaign
4. Never

Correct Answer:

• Throughout a campaign

When should you ungate content?

1. Contextually — ungate content when it makes the most sense for your business.
2. Always — forms are dead.
3. Never — pillar pages are a fad.
4. To gate or ungate is an illusion.

Correct Answer:

• Contextually — ungate content when it makes the most sense for your business.

Where is information collected by your form submissions stored in HubSpot?

1. Buyer personas
2. Your reports home
3. Deal records
4. Contact records

Correct Answer:

• Contact records

Where should you consider inserting calls-to-action throughout your blog post?

1. Text-based call-to-action at the top
2. Image-based call-to-action at the top
3. At least one call-to-action per three paragraphs of text
4. A and B
5. A, B, and C

Correct Answer:

• A and B

Which is NOT an example of demographic information that can help bring value to your buyer persona research?

1. Age range
2. Geographical location
3. Shoe size
4. Income range

Correct Answer:

• Shoe size

Which of the following are campaign metrics that can be tracked in HubSpot?

1. Influenced contacts
2. Closed deals
3. New contacts (first touch)
4. A, B, and C

Correct Answer:

• A, B, and C

Which of the following is NOT a feature available to you in draft mode?

1. Adding a call-to-action
2. Italicizing text
3. Inserting an H2 or H3 header
4. Calling out a quoted sentence

Correct Answer:

• Adding a call-to-action

Which of the following metrics are marketing teams NOT likely to report on?

1. Monthly website traffic
2. Rate of visitors converted to contacts
3. Rate of contacts qualified to be handed over to sales
4. Individual sales users’ monthly quota

Correct Answer:

• Individual sales users’ monthly quota

Which of the following options reflects the correct sequence for establishing goals with your team?

1. Specify Tactics -> Define Business Goals -> Identify Indicators of Success (KPIs)
2. Identify Indicators of Success (KPIs) -> Define Business Goals -> Specify Tactics
3. Define Business Goals -> Specify Tactics -> Identify Indicators of Success (KPIs)
4. Identify Indicators of Success (KPIs) -> Specify Tactics -> Define Business Goals
5. Define Business Goals -> Identify Indicators of Success (KPIs) -> Specify Tactics

Correct Answer:

• Define Business Goals -> Identify Indicators of Success (KPIs) -> Specify Tactics

Which of the following should you do before setting new KPI goals?

1. Identify current performance for your KPIs.
2. Create a project plan to meet your goals.
3. Identify your areas of opportunity.
4. All of the above

Correct Answer:

• Identify current performance for your KPIs.

Which of the following tasks can be performed in settings?

1. Managing navigation
2. Setting a logo
3. Choosing system pages
4. Setting a favicon
5. All of the above

Correct Answer:

• All of the above

Which parts of your organization can benefit from buyer personas?

1. Marketing team
2. Sales team
3. Services team
4. A and B
5. A, B, and C

Correct Answer:

• A, B, and C

Which sentence best describes collaboration in the CMS?

1. The HubSpot CMS should only be used by one person at a time.
2. Delegation and organization are integral to managing web assets in the HubSpot CMS.
3. The HubSpot CMS automates collaboration so you don’t have to worry about it.
4. Marketers should defer to developers when it comes to CMS decisions.

Correct Answer:

• Delegation and organization are integral to managing web assets in the HubSpot CMS.

Which sentence best describes the relationship between templates and pages?

1. Templates and pages are the same thing.
2. To create a page, a marketer must first build a new template using the design manager.
3. Pages and templates are unrelated.
4. Pages are created from templates, which can be built in the design manager or downloaded from the marketplace.

Correct Answer:

• Pages are created from templates, which can be built in the design manager or downloaded from the marketplace.

Which statement about selecting marketplace templates is most accurate?

1. Any template in the marketplace will be a great fit for your content.
2. A web developer is recommended for best results.
3. Learning to select the best templates for your needs can help your organization build great pages faster.
4. The most important consideration when selecting templates is brand alignment.

Correct Answer:

• Learning to select the best templates for your needs can help your organization build great pages faster.

Which type of pillar page is in the form of an ungated guide or ebook?

1. Resource pillar page
2. Guide-type pillar page
3. Information-based pillar page
4. 10x content pillar page

Correct Answer:

• 10x content pillar page

Why is it considered a best practice to include an image or video on a landing page?

1. Images give visitors a tangible idea of what they’ll receive.
2. Images make landing pages much more visually dynamic.
3. Images can tell complex stories faster than words can.
4. A, B, and C

Correct Answer:

• A, B, and C

Why should you limit the number of form fields you use on your form?

1. Trick question! You should ask for all of a contact’s information up front so you can personalize every conversation moving forward.
2. The information you ask for should be a fair exchange for the content you’re offering.
3. Nobody has time to fill out a long form.
4. Short forms show that you don’t really want to learn more about a prospect.

Correct Answer:

• The information you ask for should be a fair exchange for the content you’re offering.

Why should your call-to-action contain action-oriented language?

1. Because Jorie said so.
2. A call-to-action should inspire your visitors to take an action.
3. You don’t want a visitor to have to think too hard about what they can expect when clicking a button.
4. B and C

Correct Answer:

• B and C

You can create a call-to-action to align with which stage of the buyer’s journey?

1. Awareness
2. Consideration
3. Decision
4. A, B, and C

Correct Answer:

• A, B, and C

You can filter your HubSpot social inbox in a variety of ways. Which one is NOT one of them?

1. By the accounts you want to see engagements from
2. By going to Twitter to see the lists you’ve created in HubSpot
3. By conversations, so you can respond to audience comments
4. By interactions or click-like engagements with content that has been published in HubSpot

Correct Answer:

• By going to Twitter to see the lists you’ve created in HubSpot

You should base the design of your CTA on the following:

1. Your buyer persona’s preferences
2. Your brand
3. Accessibility
4. A, B, and C

Correct Answer:

• A, B, and C

Your form submission rate tracks:

1. The total number of views for all the pages your form appears on that also have your HubSpot tracking code on them
2. The total number of submissions divided by the total number of views for the form
3. The total number of times the form has been submitted across all your pages
4. The total number of times your form appears across all your pages

Correct Answer:

• The total number of submissions divided by the total number of views for the form

________ software is the foundation for storing all the information you have on the humans you’re connecting and building trust with.

1. CMS
2. CMC
3. CRM
4. CMR

Correct Answer:

• CRM

_________ workflows will operate once a contact meets the enrollment triggers of that workflow.

1. Start from scratch
2. Center on a date
3. Center on a date property
4. Center on a sales date property

Correct Answer:

• Start from scratch

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