Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)
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Mobile in DoubleClick Campaign Manager Assessment Answers 2022
Mobile in DoubleClick Campaign Manager Assessment Answers
You’re using a travel app to book flights on your smartphone. You see an ad appear for hotels at your destination. What type of ad is this?
- Mobile high-end
- Mobile web
- Mobile mid-range
- Mobile in-app
100% Correct Answer
- Mobile in-app
DinoWorld wants to track how many users installed their Android app after clicking their ad. What is one supported way to track these installs?
- Link the Google Play account to Campaign Manager and enable tracking
- Have your developer write code to embed within the mobile site
- Cannot track app installs
- Use HTML5 to create an interactive ad that tracks app installs
100% Correct Answer
- Link the Google Play account to Campaign Manager and enable tracking
KidApparel wants to send mobile users to install their app and desktop users to their website. How do you accomplish this in Campaign Manager?
- Traffic two ads under one placement and use targeting to direct each user to the correct ad
- Traffic a single ad directing mobile users to install the app; the desktop ad is generated automatically
- Traffic a single ad and let the users direct themselves
- Use HTML5
100% Correct Answer
- Traffic two ads under one placement and use targeting to direct each user to the correct ad
Your client has just launched their mobile campaign and wants details on performance. Which of the following dimensions can you add to a Standard Basic report to add mobile-specific details?
- Rich media
- No dimensions need to be added
- Platform type or Environment
- Device ID
100% Correct Answer
- Platform type or Environment
Sports Gear wants to know how many in-app purchases were influenced by their mobile web campaign. Which report can you generate to provide them this information?
- Both Cross-Device Conversions and Standard Basic reports
- Cross-Device Conversions
- Standard Basic
- Audience Performance
100% Correct Answer
- Cross-Device Conversions
What kind of creative would be best suited for smartphone users?
- Creative with action-driven messaging, such as “Download now!”
- Highly interactive and entertaining creative requiring a long time to experience
- Large creatives that require lots of bandwidth and high connection speed
- Creative optimized for large screens
100% Correct Answer
- Creative with action-driven messaging, such as “Download now!”
How are conversions tracked on mobile apps?
- Google Play
- Cookies
- Resettable device IDs passed into Campaign Manager tags
- Cannot track conversions on mobile apps
100% Correct Answer
- Resettable device IDs passed into Campaign Manager tags
Sally’s team has developed creatives that look really great on tablet devices. What time of day might she expect her tablet audience to peak?
- Mid-morning
- Evening
- Early morning
- It stays constant all day
100% Correct Answer
- Evening
Which of the following is a benefit of using HTML5 for mobile advertising?
- Uses device IDs instead of cookies
- Can create complex effects
- Works only with mobile devices
- Requires sophisticated development tools
100% Correct Answer
- Can create complex effects
Sports World has a very bandwidth-intensive creative that should only be displayed for users with sufficiently fast connections. How might they target these users with a different creative than other users?
- Connection type
- Browser
- Browser
- Android
100% Correct Answer
- Connection type
Your client has a desktop and a mobile version of their website and wants to track the two separately. How do you set this up using floodlight tags?
- Use one tag as it will automatically adjust
- Create separate tags for each version of the site
- You should not track mobile sites as they are not compatible with floodlight
- Only focus on tablet users
100% Correct Answer
- Create separate tags for each version of the site
What mobile environment has the same functionality for Campaign Manager placements and floodlight as desktop browsers, but optimized for mobile screens?
- Google Play
- Tablet
- Mobile web
- Mobile in-app
100% Correct Answer
- Mobile web