Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Competitor Analysis With SEMrush Exam Answers 2022

FREE online course, Competitor Analysis with SEMrush, Learn how to work out the perfect approach to competitive research by leveraging SEMrush’s toolkit from a veteran of the digital marketing industry, Navah Hopkins. Learned a lot from our Competitor Analysis Course? Test your competitive research skills in this free online exam, and, if successful, earn your certificate to prove and show off your knowledge.

Lesson 1. Intro to Competitive Analysis
You will find out what competitor research is, why it’s worth conducting, and how it can benefit your brand. You’ll then learn about the various applications of competitive analysis and get a brief overview of the SEMrush Competitive Research toolkit.

Lesson 2. Competitive Landscape and Market Trends
Navah will teach you how to find your most relevant and direct competitors, assess their strengths and vulnerabilities, how to build a plan based on their marketing choices, and how to understand your place in the market.

Lesson 3. Benchmarking
You will learn how to establish benchmarks for your brand based on your known and unknown competitors and how to interpret them – this will help you determine your brand’s success, failures, and plateau moments. You will also find out how to do bulk analysis as well as one-on-one competitor reviews.

Lesson 4. Analyzing Competitor Web Traffic and Online Strategies
You’ll find out how to define your competitors’ top-performing pages and how to borrow their best practices from their lessons learned. You’ll then learn how to audit their audiences and how to find the best channels to reach them.

Lesson 5. Auditing Competitor Strategies and Execution
You will get a high-level overview of the assessment of your competitors’ strategies and performance across organic search, paid search, social media, and PR.

Lesson 6. Who’s Competing With You?
You will learn how to determine your most direct competitors based on how closely aligned they are with your core brand, offerings, and messaging channels, as well as understand who’s competing with you in what channel.

Lesson 7. Reporting
Navah will show you how to use the SEMrush Competitive Research toolkit in your pitch decks, presentations, and reports, as well as how to manage your projects and auto-generated reports effectively.

Competitor Analysis Course with Navah Hopkins – SEMrush Academy
https://www.semrush.com/academy/courses/competitor-analysis-with-semrush-course

Competitor Analysis Exam – SEMrush Academy
https://www.semrush.com/academy/exams/competitor-analysis-exam

Free online digital marketing courses | SEMrush Academy
https://www.semrush.com/academy/courses?spec=ALL&lang=en-US

Questions & Answers

True Or False: A Competitor With Low Audience Overlap Should Be Ignored.

  1. False: They might represent a partnership expansion opportunity or a future threat.
  2. True: They don’t interact with my people and I need to focus on defense.

Correct Answer:

  • False: They might represent a partnership expansion opportunity or a future threat.

If You Don’t Know Which Competitors To Focus On, Which SEMrush Tool Can Help You Get The Lay Of The Land?

  1. Brand Monitoring
  2. Market Explorer
  3. Traffic Analytics

Correct Answer:

  • Market Explorer

What Can The Topic Research Tool Teach You About Your Competitors? Choose Two Answers.

  1. The frequency with which they produce the content on a given topic.
  2. Content they produce that has high and low search volume.
  3. The subtopics of a queried topic that they have and have not covered.

Correct Answer:

  • Content they produce that has high and low search volume.
  • The subtopics of a queried topic that they have and have not covered.

If You See An Established Player Has Neglected Facebook And Instagram As A Channel, What Does That Teach You?

  1. The channel must not be worth much since an existing giant isn’t bothering with it.
  2. The channel must be overly complicated and will require a lot of time and monetary investment to do well.
  3. The channel represents an opportunity to gain market share with limited resistance.

Correct Answer:

  • The channel represents an opportunity to gain market share with limited resistance.

What Metrics Govern The Market Explorer Categories (Niche Player, Established Player, Game Changer, And Leaders)? Choose Two Answers.

  1. Traffic Growth
  2. Geographic Spread
  3. Traffic Volume
  4. Content Output
  5. Revenue

Correct Answer:

  • Traffic Growth
  • Traffic Volume

In The Top Pages Report, You Can Learn:

  1. Which pages are ranking in the top 5 organic placements on Google.
  2. Which pages are getting the lion’s share of traffic.
  3. Which pages are generating the most revenue for a competitor.

Correct Answer:

  • Which pages are getting the lion’s share of traffic.

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