Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Waze Local Fundamentals Assessment Answers 2023

Waze Local Fundamentals Assessment Answers

Certification Questions & Certification Answers

______ are like a digital billboard that is shown to Wazers when their vehicle is safely at a complete stop.

______ are strongest when being used as an always-on tactic for location awareness

______ inform and remind customers that your business is on or near their route

A Wazer seeing an Ice Cream Shop ad that results in an unplanned rerouting to that business to get an milkshake would be an example of what Navigation Behavior?

Almost ⅓ of the Wazers you reach on Waze Local live within how many miles of your business?

Brands can promote where their products can be found using Waze Ads

Business descriptions are most optimal when they’re ___ characters

By mixing and matching formats and CTAs, you can create a strategy that will drive impact year round

Call to Actions can help you to. Select All Correct Responses

Creative on the Waze platform works best when repurposes from other Ad Platforms

CTAs allow you to continue to engage with your consumer even after the drive is complete via hyperlocal push notifications.

Depending on the advertiser and their needs, if a client wanted to reach drivers during the afternoon only, could they do this?

How are Waze routes developed to be as efficient as possible?

How do you calculate an Ad’s Click-Through Rate (CTR)?

How does the Waze Dashboard define the Navigations performance metric?

How many crowdsourced reports on routes and road conditions does Waze receive each month?

How many hours per month do Wazers average on the app?

How many people use Waze around the world each month?

How many people use Waze around the world?

How many times per day do drivers feel they must use Waze in order to pass “The Toothbrush Test”??

Hyperlocal push notifications can be set by which of the following (check all that apply) Select All Correct Responses

If you plan to spend less than $100/day, which solution is most suitable for your business?

If you plan to spend less than $169/day, which solution is most suitable for your business?

In 2017, ads on Waze generated how many navigations to local businesses around the world?

In 2017, more than ______ drivers visited local businesses in the U.S. advertising on Waze?

In 2019 Wazers navigated to how many businesses

In designing your Waze Ads Creative, you’re encouraged to think of your Waze ads as which of the following?

In the U.S., almost ⅓ of the Wazers you reach on Waze live within how many miles / km of your business?

In the U.S., nearly half (46%) of all Waze users have a yearly household income of what amount (USD)?

In the U.S., on average, what navigational increase do businesses experience when they advertise on Waze?

In the U.S., on which of the following popular branding platforms do people spend the most in-app time per month, on average?

In the U.S., Wazers with how many people in their household make up 65% of overall users?

In what year did Google acquire Waze?

Insights and data allow Waze Local to effectively target drivers by knowing what?

Is there a minimum investment to become Certified?

More than what percentage of drivers using Waze are between 25 and 54 years old?

Name the level(s) of the Waze Partner Program.

Name the level(s) of Waze Agency partnership?

Nearly half (46%) of all Waze users have a yearly household income of what amount?

On average users spend how long using Waze monthly

On average, what navigational increase do businesses experience when they advertise on Waze Local?

On which of the following popular branding platforms do people spend the most in-app time per month, on average?

On which platform can small and medium-sized businesses or national brands seeking localized campaigns advertise?

Passing the “Toothbrush Test” means that drivers use Waze ____ times per day.

Pin names have a ____ character maximum

Pins should always include text to increase their visibility

Pricing for both Starter and Plus is based upon what type of model?

Pricing for Plus starts at $____/day?

Pricing for Waze Ads is based upon what type of model?

Pricing for Waze Local Starter begins at as little as $ /day, while Waze Local Plus starts at $/day?

The ______ feature(s) helps keep you top of mind when customers are looking for businesses like yours

Use _____ and capture a drivers attention at the start of the ride to highlight an offer or new location!

Waze Ads campaigns should follow a recommended limit of _______ characters or less.

Waze Ads can help businesses who are looking to. Select All Correct Responses

Waze can help you grow your business by ____ (select all that apply) Select All Correct Responses

Waze drivers can report things like heavy traffic, road-closures, hazards, and more in real-time using Active Reporting

Waze has _____ of drivers globally

Waze is a _____ movement company, with the power to move people to you.

Waze operates in ____ countries around the world

Waze turns business locations into destinations by encouraging Wazers’ drives to be:

Waze users spend how many minutes per day, two to three times per day on the app?

Waze uses insights to effectively target drivers _____?

Waze uses the context of a user’s drive to deliver advertising in the most relevant in-car moments.

Wazers with 2 to 4 people in their household make up what percentage of overall users?

What additional features are in the Plus dashboard?

What additional performance tracking metrics does the Plus Dashboard include?

What are some of the customizable CTAs offered for the Zero-Speed Takeover feature?

What business information do Branded Pins provide when a user clicks on them?

What business information does a Branded Pin provide when a user clicks on the info button?

What can advertising on Waze Local help businesses of all sizes achieve?

What can advertising on Waze Local help small and medium-sized businesses or national brands seeking localized campaigns achieve?

What do all three ad formats help businesses achieve?

What do all three ad formats help small and medium-sized businesses or national brands seeking localized campaigns achieve?

What do the Waze Dashboards allow you to do?

What do Waze Ads include that traditional OOH, billboards, and other ad platforms lack?

What do Waze Local ads offer that traditional OOH and billboards lack?

What does Promoted Search offer?

What does the Waze Dashboard allow you to do?

What feature helps add additional information about your business to your ad creative helps you to promote a drive-thru or curbside pickup at your location

What is our company’s mission statement?

What is the minimum investment requirement for Preferred Partners?

What is the most recent Waze offering?

What is the newest Waze offering?

What is the Waze key user benefit?

What type of additional support do Preferred Partners receive?

What type of additional support do Waze Preferred Partners receive?

What types of aggregated performance reports can you receive in the Plus Dashboard?

Which ad formats does the Plus solution offer?

Which additional ad format does Waze Local Plus offer?

Which Agency Partner service level requires Advanced Certification and a minimum quarterly investment?

Which file type(s) can you use for your Waze ad Creative?

Which of the following is NOT considered a user Action in the Waze Dashboards?

Which solution is meant for businesses with 1 to 10 locations?

Which Waze offering is a data exchange program in an effort to form partnerships with local governments around the world?

Which Waze offering is a data exchange program that offers Waze vital insights on proposed road closures and detours?

Which Waze Partner Program service level requires Waze Ads Advanced Certification and a minimum quarterly investment?

You have a BOGO special after 5pm on Ice Cream — what CTA would be 2 best to add to the Zero Speed Takeover you serve during the morning? Select All Correct Responses

Waze Local Fundamentals Assessment Answers 2023

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