GA4 for SEO – How data helps businesses grow with Jeff Sauer – Semrush Certification Answers 2024
Who is this сourse for?
The course is designed for businesses in any industry looking to better understand GA4 and improve strategies for growth.
Content includes a straightforward approach to GA4 so you can confidently use this tool to improve marketing strategies and experience business growth.
What you’ll learn
Get to know GA4 so you can improve the customer journey and accelerate your business growth.
Earn Your Certificate from Semrush Academy
Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite.
Course Structure
Introduction – Course Overview and What You’ll Learn
In this lesson, you’ll gain a better understanding of GA4 and discover why migrating to Google Analytics’ new website tracking software should be a top priority.
Starting fresh with GA4 (and why we needed this change)
In this lesson, you’ll learn why a fresh start was needed with Google Analytics and how GA4 is an opportunity to bring your analytics into the future.
A strategic, 5 minute approach to measurement
In this lesson, Jeff walks through his quick approach to measuring data strategically so you know exactly what to look for without any confusion.
Do these 5 things to get the most out of GA4
In this lesson, Jeff shares the 5 of the most valuable features of GA4 so your data collection and analysis is seamless and convenient.
Linking GA4 with Google Search Console (with free checklist)
In this lesson, you’ll learn the exact steps you need to take to link your GA4 with Google Search Console, plus you’ll receive a free checklist to make it easier after the course.
How to make GA4 work for SEO
In this lesson, Jeff walks you through the various ways to use GA4 for all your SEO and reporting needs.
Advanced SEO Reporting (what’s there, what isn’t)
In this lesson, you’ll learn how to track the effectiveness of your SEO strategies including how users behave on your website, which site content has the highest engagement, top traffic referrals, and more.
Building a GA4 SEO Dashboard in Google Data Studio (with free template)
In this lesson, Jeff takes you step-by-step through building an SEO dashboard in Google Data Studio so you don’t miss any important details.
Comparing your GA4 traffic with Semrush Traffic Analytics
In this lesson, Jeff shows you how to compare data from two web tracking tools so you have the most data possible to make strategic decisions for your company moving forward.
Unlocking the Power of GA4
In this lesson, Jeff compiles everything you have learned in the previous lessons and summarizes exactly what is needed to get started with GA4.
https://www.semrush.com/academy/courses/how-marketing-analytics-helps-businesses-grow/
Certification Questions & Certification Answers
Adding a comparison to a report is similar to which Universal Analytics feature?
- Filter
- Creating a separate view
- Date range comparison
- Advanced segments
Correct Answer :
Bob wants to create his own version of a GA4 SEO Dashboard, but he can’t find all the required data sources for the report. Which of the following could NOT be the reason:
- He might be logged into a different Google account from the one that manages the GA4.
- He doesn’t have the paid version of Google Data Studio, required for connecting external data sources.
- He doesn’t have access to the Search Console of the website that he wants to create the report for.
- He didn’t copy the report first and the demo version doesn’t allow him to change data sources as he has view-only access.
Correct Answer :
- He doesn’t have the paid version of Google Data Studio, required for connecting external data sources.
Conversions in GA4 compared to the previous version of Google Analytics are:
- Unnecessary, because GA4 uses machine learning and AI to improve conversion rate
- Different, because every conversion has to have a value parameter
- Strictly predefined, no customization is required
- Flexible—you can declare any event that comes in a conversion
Correct Answer :
- Flexible—you can declare any event that comes in a conversion
Creating custom events is important for:
- Measuring your website page load time
- Understanding the behavior within your website and tracking conversions
- Conversions, because they can’t be configured without custom events
- Avoiding the cardinality issue in GA4
Correct Answer :
- Understanding the behavior within your website and tracking conversions
Creating the Search Console “Landing Pages” report in GA4 is:
- Impossible, it existed only in Universal Analytics
- Automatic, the report appears right after installing GA4 on the website
- Possible after you connect GA4 to Search Console
- Impossible, connecting GA4 to Search Console allows you to see the “Keywords” report only
Correct Answer :
- Possible after you connect GA4 to Search Console
Describe Dimensions and Metrics in six words:
- Dimensions and Metrics are Event parameters.
- Dimensions are words, Metrics are numbers.
- Dimensions are numerical, Metrics are descriptive.
- Both Dimensions and Metrics are percentages.
Correct Answer :
- Dimensions are words, Metrics are numbers.
Emily wants to improve the conversions on her website, but her GA4 shows only out-of-the-box visitor data. Which of the following should be the first thing she does?
- Customize the GA4 interface in Reports > Library to show new insights
- No data in GA4 can increase the number of conversions you get, Emily needs to bring more visitors to her website and paid traffic is the best way to do it quickly.
- Find the right template in the Explorations > Gallery which automatically helps conversion rate optimization
- Identify the event that represents the desired action on her website and mark it as a conversion in Configure > Events
Correct Answer :
- Identify the event that represents the desired action on her website and mark it as a conversion in Configure > Events
Enabling “enhanced measurement” in your data stream will automatically track: (check all that apply)
- Conversions
- Scrolls
- File downloads
- Custom events
Correct Answer :
How do you set up outbound click tracking in GA4?
- It’s impossible due to privacy reasons
- It requires custom coding
- By using the measurement protocol.
- By turning on the Enhanced measurement
Correct Answer :
- By turning on the Enhanced measurement
How does the ACES framework compare to AIDA?
- They both put a structure around the customer journey but ACES is adjusted for digital marketing
- It represents a completely different concept
- ACES is developed strictly for GA4 purposes.
- AIDA is obsolete, because customers today have shorter attention spans.
Correct Answer :
- They both put a structure around the customer journey but ACES is adjusted for digital marketing
How many data sources does the GA4 SEO Dashboard in Google Data Studio utilize?
- 1
- 2
- 3
- 4
Correct Answer :
If you want to customize GA4 to show only reports you find useful, where would you go?
- Admin > Property Settings
- Admin > Data Settings
- Configure > Custom Definitions
- Reports > Library
Correct Answer :
In the ACES marketing framework, what does C stand for?
- Clicks
- Capture Intent
- Conversion Rate
- Communicate message
- Optimization
Correct Answer :
In the company that Masha works for, organic search traffic is the strategic KPI. If she wanted to see how they compare against their competition, which of the following tools should be her first choice?
- GA4
- MS Excel
- Semrush Traffic Analytics
- Google Data Studio
Correct Answer :
- Semrush Traffic Analytics
Publishing a report in Reports > Library > Collections means that:
- The report starts collecting data
- The report is publicly available and shared with anyone with a GA4 account.
- That step is necessary only if you want to activate the Publisher ads report in the Monetization section.
- The report will show up in the Reports menu
Correct Answer :
- The report is publicly available and shared with anyone with a GA4 account.
To get a list of your competitors’ pages that receive the most traffic, which Traffic Analytics tab in Semrush would you go to?
- Audience Insights
- Traffic Journey
- Top Pages
- Geo Distribution
Correct Answer :
What are the advantages of switching to GA4 from old Google Analytics versions? (check all that apply)
- Free advanced attribution modeling
- Requires less bandwidth to track users
- Mobile app data collection is built into the product
- Free BigQuery integration
Correct Answer :
- Free advanced attribution modeling
- Requires less bandwidth to track users
- Mobile app data collection is built into the product
- Free BigQuery integration
What will you be learning in this course?
- A strategic approach to measurement
- The five things every account needs to do to get the most of GA4
- Linking GA4 with Google Search Console
- SEO Reporting Techniques in GA4
Correct Answer :
- A strategic approach to measurement
- The five things every account needs to do to get the most of GA4
- Linking GA4 with Google Search Console
- SEO Reporting Techniques in GA4
Which UTM parameters are recommended if you want to track a link effectively?
- Source and Medium
- None
- All
- Source, Medium and the Campaign name
Correct Answer :
- Source, Medium and the Campaign name
Which of the GA4 models for attribution was previously unavailable in the free version of Universal Analytics?
- Data-driven
- Linear
- First click
- Time decay
Correct Answer :
Which of the following techniques does Jeff recommend after setting up the GA4 on your site? (select all that apply)
- Enable enhanced measurement to add extra events
- Tag all your traffic with UTM parameters
- Mark your events as conversions to determine your conversion rates
- Link your Search Console account to GA4
Correct Answer :
- Enable enhanced measurement to add extra events
- Tag all your traffic with UTM parameters
- Mark your events as conversions to determine your conversion rates
- Link your Search Console account to GA4
This page was last edited on 12th March, 2024 at 8:32 AM (UTC).
I hope this helps! Let me know if you have any other questions.