Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Google Ads Search Certification Exam Answers

A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?

  1. The campaign performance could improve by 78% if the manager adopts the optimization score recommendations.
  2. The campaign’s budget needs to increase by 22% in order to be fully optimized.
  3. The campaign needs a 22% improvement in order to be fully optimized.
  4. The campaign is being outperformed by 78% of similar businesses.

Correct Answer:

  • The campaign performance could improve by 78% if the manager adopts the optimization score recommendations.

Earn a Google Ads Search Certification by demonstrating your mastery of Google Ads Search campaigns. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified. Study Google Ads Search: Grow Your Business with Google Ads, Explore the Value of Google Search, Understand the Google Ads Auction, Deliver the Right Message with Text Ads, Make Ads Relevant with Search Ad Extensions, Increase Efficiency with Automated Bidding, Reach Valued Customers with Search Audiences, Boost Performance with Optimization Score, Increase Conversions with Performance Planner.

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