Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Google Ads Search Certification Exam Answers

A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use?

  1. Target return on ad spend (tROAS)
  2. Target impression share
  3. Target cost-per-acquisition (tCPA)
  4. Maximize clicks

Correct Answer:

  • Target return on ad spend (tROAS)

Earn a Google Ads Search Certification by demonstrating your mastery of Google Ads Search campaigns. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified. Study Google Ads Search: Grow Your Business with Google Ads, Explore the Value of Google Search, Understand the Google Ads Auction, Deliver the Right Message with Text Ads, Make Ads Relevant with Search Ad Extensions, Increase Efficiency with Automated Bidding, Reach Valued Customers with Search Audiences, Boost Performance with Optimization Score, Increase Conversions with Performance Planner.

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