Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA?

  1. “Free trial” – keep your wording the same.
  2. “Free demo” – different language can appeal to your different buyer personas.
  3. “Learn more” – intrigue people to click on the offer.
  4. “Try our product” – a visitor to your blog needs different language than a visitor to your products page.

Correct Answer:

  • “Free trial” – keep your wording the same.

With contextual marketing, you can personalize your website to the people who are most important to your business. In the Contextual Marketing certification course, you'll learn how to create a website experience tailored to your visitors’ needs and preferences. You will need HubSpot Marketing Hub Professional or Enterprise in order to complete the practical exercises and earn your certification. The content in this certification is closely tied to who your contacts are and how they're segmented. To get the most out of this course, you should have at least 500 contacts in your HubSpot CRM and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer's journey.

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