Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)


What kind of users do you want to recruit for usability testing?

  1. Employees only. They understand your content so you won’t have to waste time explaining the content during the usability test.
  2. Customers only. If you know what they like, you can make the best experience for everyone.
  3. Non-customers that have visited your website before. This user segment is the most important since they are near the end of their buyer’s journey.
  4. Both customers and noncustomers. A mix of the two emulates your current website traffic to make a good usability test.

Correct Answer:

  • Both customers and noncustomers. A mix of the two emulates your current website traffic to make a good usability test.

With contextual marketing, you can personalize your website to the people who are most important to your business. In the Contextual Marketing certification course, you'll learn how to create a website experience tailored to your visitors’ needs and preferences. You will need HubSpot Marketing Hub Professional or Enterprise in order to complete the practical exercises and earn your certification. The content in this certification is closely tied to who your contacts are and how they're segmented. To get the most out of this course, you should have at least 500 contacts in your HubSpot CRM and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer's journey.

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