Digital Marketing Certification Course Exam Questions & Answers DMCCEQA.com

Search Ads 360 Certification Exam Answers

What is the default attribution model for Floodlight?

  1. First Click
  2. Last Click
  3. First interaction
  4. Last Impression

Correct Answer:

  • Last Click

The Search Ads 360 Certification exam covers setting up Search campaigns across multiple search engines; assigning goals, targeting, and bid strategies; troubleshooting issues; measuring the impact; and optimizing campaigns for improved performance. This exam tests knowledge across a broad range of topics related to automation, attribution, reporting, and conversion measurement. Users completing this exam should have an understanding of the paid search industry and how Search Ads 360 can be leveraged to manage campaigns from one interface.

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