Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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HubSpot Digital Advertising Certification Exam Answers

What is conversion rate optimization (CRO)?

  1. A metric used to quantify the number of digital views or engagements of a piece of content, usually an advertisement, digital post, or a web page
  2. The process of increasing the percentage of website visitors who take a desired action
  3. A reporting strategy that allows marketers and sales teams to see the impact that marketers made on a purchase or sale
  4. The process by which an anonymous website visitor becomes a known lead

Correct Answer:

  • The process of increasing the percentage of website visitors who take a desired action

HubSpot Digital Advertising Certification Exam Answers

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