Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)


What are the benefits to the end user of using interstitial ads?

  1. Users experience a seamless ad experience with interstitial ads as they are integrated into the feed the user is scrolling through.
  2. Users are more engaged with these ads as they fit the form and function of nearly any publisher’s content, on any screen. This creates a better user experience which drives increased engagement rates.
  3. Users tend to engage more with interstitial ads as they are larger-sized ads. They also allow for a more user-controlled experience as users can X-out or skip non-relevant ads.
  4. Users are more engaged after seeing these ads as they have the flexibility to be placed before, during, or after users have digested the app content.

100% Correct Answer

  • Users tend to engage more with interstitial ads as they are larger-sized ads. They also allow for a more user-controlled experience as users can X-out or skip non-relevant ads.

DoubleClick Ad Exchange Basics Assessment Answers

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