Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

The ABC Marketing Agency has become an international business and you now need a Portuguese version of your website as soon as possible. Your boss Sam asks you to create the second website using smart content. Why is this not the best approach?

  1. Because you can’t target more than one language at a time.
  2. Because search engines won’t see the Portuguese content.
  3. Because you can’t apply smart content to change the form language on your landing pages.
  4. Because search engines will index both languages resulting in confusing search results

Correct Answer:

  • Because search engines won’t see the Portuguese content.

With contextual marketing, you can personalize your website to the people who are most important to your business. In the Contextual Marketing certification course, you'll learn how to create a website experience tailored to your visitors’ needs and preferences. You will need HubSpot Marketing Hub Professional or Enterprise in order to complete the practical exercises and earn your certification. The content in this certification is closely tied to who your contacts are and how they're segmented. To get the most out of this course, you should have at least 500 contacts in your HubSpot CRM and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer's journey.

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