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Certification Questions & Certification Answers
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Act | Use data to drive bidding, budget and targeting decisions. |
Attribute | Shift to evaluating and assigning conversion credit across multiple touchpoints. |
Measure | Correctly count all conversions. |
Understand | Gather audience insights and drive growth using a value-led approach to measurement. |
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Google Analytics Transactions | A measure almost always used for e-commerce purposes. |
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Google Ads Conversions | A way to know what happens after a user clicks on a an ad – whether there was a purchase, a sign up, a phone call, or an app download |
Google Analytics Events | A way of sending additional info beyond what is tracked by default (e.g., button clicks). |
Google Analytics Goals | A measure of a successful user interaction or a completed activity. |
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This page was last edited on 12th March, 2024 at 9:03 AM (UTC).