Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)


Knowing that DinoWorld park tickets have a long conversion funnel, Johanna wants to give equal credit to every ad interaction that kept the user’s interest prior to purchasing tickets. Which model would she use to see credit assigned in this way?

  1. Conversion
  2. Tim Decay
  3. Linear
  4. Last Interaction

100% Correct Answer

  • Linear

Campaign Manager Optimization Assessment Answers

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