How to Outrank Your Competition in Local Search – Semrush Certification Answers 2024

After receiving a bad review, what should you do?

1. Calm measured response addressing what went wrong & how you’re willing to fix it
2. Ignore it
3. Lash back with a long winded response
4. Delete it

Businesses who list their addresses generally rank higher than those who do not

1. False
2. True

Describe best ways in which you can ‘bury’ bad reviews

1. Reach out to bad reviews owners and ask to delete them
2. Get new 5 star reviews
3. Make a request to Google to delete your bad reviews
4. Ask your best customers or friends who have already left a review to update it
5. Have a customer add a photo to a previous good review

How can you check which listings and directories your business is in?

1. Write a request to listings aggregator
2. By using Listing Management Tool
3. Go manually to each listing and search for it

How do you report to google that a competitor may be breaking the rules?

1. By reporting the mistake directly on the business profile
2. By using the “Suggest an Edit” link on the business profile
3. By sending over an official email to

If you provided a service remotely, which is a better way to request a review?

1. Email, as it has higher open and response rates.
2. Text, as it has higher open and response rates

Name all examples of clickable content that you can use to create more backlinks?

1. Comprehensive Swipe File or Resource guide
2. Calculator
3. Unique research data or statistics in your industry
4. Ultimate guides

Name at least 3 of the places where you should include your primary phrase

1. Alt tag of the main image
2. In the H1 (Main headline at the top of the page)
3. In the the body copy (sprinkled throughout)
4. In page Title Tag (that appears in the browser tab)
5. In the H2 or H3 subheadline

Name one Pro and one Con to changing your business name to include keywords

1. Con: Could sound spammy & less trustful. Might not help in the future.
2. Pro: Will rank higher in map searches
3. Con: Could lead to less customers/sales
4. Pro: Just a few places where you will need to update your name.

Name three of the Local SEO Ranking Factors

1. Secondary category
2. Comments
3. Keyword in Business Name
4. Google Reviews
5. Keyword in your business’ geo-location
6. Your Location

Out of the seven biggest ranking factor buckets – which one impacts your ability to rank the most?

1. Personalization
2. Behavioral Signals
3. Citations
4. Reviews
5. Google Business Profile (GBP)
6. Links
7. On-Page SEO

Correct Answer :

• Google Business Profile (GBP)

Should you choose secondary categories for your GBP?

1. Yes, but make sure they are relevant
2. No, it’s not necessary

What are the three columns in Semrush’s Keyword Magic Tool you should pay most attention to while performing a keyword search?

1. CPC
2. KD
3. SERP features
4. Volume
5. Com.
6. Intent

What are the three major aspects of location?

1. City Center
2. Proximity to the searcher
3. Proximity to other cities
4. Exact city area
5. City Borders

What does NAP mean?

1. Name Address Platform
2. Number Affiliate Partners
3. Network Available Performance
4. Name Address Phone

You should name spam and keyword stuff your business name in your GBP to increase your rankings

1. True
2. False