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I hope this helps! Let me know if you have any other questions.
Certification Questions & Certification Answers
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Dynamic Remarketing | Advertiser has a wide selection of products, categories or services and wants to share tailored/personalized ads. |
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Dynamic Remarketing | Advertiser has a wide selection of products, categories or services. |
Static Remarketing | Advertiser only sells a few products or services. |
Static Remarketing | There’s a promotion, or advertiser wants to focus on the brand. |
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Visibility | Target ROAS. |
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Revenue | Target CPA. |
Conversions | Target impression share |
Traffic | Maximize clicks. |
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Conversions | Target CPA. |
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Traffic | Maximize clicks. |
Visibility | Target impression share |
Revenue | Target ROAS. |
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Long-tail automation | The client wants users to find him even on his long-tail products. |
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Incremental reach | The client wants to make sure his ads appear for all relevant user searches. |
Full automation | The client to run a very effective marketing campaign despite having limited resources. |
Rapid expansion | The client wants to enter new markets quickly. |
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Greater creative input for advertisers | Advertisers can upload images, headlines and descriptions that meet your brand guidelines. |
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Easily reach people on millions of sites and apps | Advertisers can potentially see a 15% increase in reach at similar performance compared to standard text ads. |
Deliver a great experience with native ads | Advertisers can match the look and feel of the content where their ad appears. |
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Efficiency and time saving | No need to pause or create ads based on available inventory on the website, seasonality or demand. |
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Coverage security | DSA makes sure you don’t miss any relevant queries. |
Reach and performance | On average, 86% of DSA traffic is incremental. |
Transparency and control | The Search Query report shows which queries were matched with a DSA ad. |
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Landing page experience | How relevant, transparent and easy to navigate the page is for users. |
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Expected CTR | The likelihood that the ad will be clicked. |
Ad relevance | How closely the ad matches the intent behind a user’s search. |
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eCPC | Client has not determined a cost per conversion goal or is using a 3P bidder |
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tCPA | Client has a cost per action goal |
tROAS | Client passes conversion values to Google |
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Dating/Communication | Profile completion, Specific session start or session duration, Community engagement, Add payment, and Subscription/Purchase |
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Retail/Classifieds | Item search, Became active after inactivity, Registration/Sign-In, Wishlist, Create listing, Contacted/Called, Add to cart, Coupon redemption, Add payment, Referral, Checkout initiated, and Subscription/Purchase |
Entertainment | Specific session start or session duration, Became active after inactivity, Video/Audio played, Invites users/Shared app, Engagement with special content, Add payment, and Subscription/Purchase |
Gaming | Tutorial/Demo completion, Became active after inactivity, Invites users/Shared app, Level up/Game score, Community engagement, Level completion, Add payment, and Spend virtual currency/Purchase |
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Check the volume of impressions and impression share | Impressions are fluctuating. |
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Check the average click-through rate (CTR) | Ads are less visible. |
Check the Change History report | Advertiser has made changes that can affect their Ad Rank. |
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Sitelink Extension | The client is interested in directing people to specific pages on their website. |
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Call Extension | The client is focused on driving phone calls to their business. |
Message Extension | The client wants to easily connect with potential customers that prefer to text. |
Location Extension | The client operates many retail stores and wants potential customers to see the distance from their location to the stores. |
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Full automation | The client to run a very effective marketing campaign despite having limited resources. |
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Long-tail automation | The client wants users to find him even on his long-tail products. |
Incremental reach | The client wants to make sure his ads appear for all relevant user searches. |
Rapid expansion | The client wants to enter new markets quickly. |
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Maximize conversions | The client wants more conversions within their budget. |
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Target ROAS | The client is focused on revenue, and profit is their key metric. |
Target CPA | The client knows how much they are willing to pay for each conversion. |
eCPC | The client wants to get more conversions at a stable CPA without exceeding their max CPC. |
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Google Analytics | For clients who are already running Google Analytics. |
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Google AdWords | For clients who are already running remarketing lists for search ads (RLSA) or want to enable remarketing only. |
One Google Tag | For new advertisers that want to use AdWords, DoubleClick, and/or Google Analytics. |
Google Tag Manager | For clients who are placing an entirely new tag on their site. |
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This page was last edited on 12th March, 2024 at 9:03 AM (UTC).