Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

How does contextual marketing help you create a good user experience?

  1. It can help you maintain consistency across your website.
  2. The newness of the technology is appealing to the user.
  3. It delivers content that is relevant to the user’s needs.
  4. It helps users find your website through their online searches.

Correct Answer:

  • It delivers content that is relevant to the user’s needs.

With contextual marketing, you can personalize your website to the people who are most important to your business. In the Contextual Marketing certification course, you'll learn how to create a website experience tailored to your visitors’ needs and preferences. You will need HubSpot Marketing Hub Professional or Enterprise in order to complete the practical exercises and earn your certification. The content in this certification is closely tied to who your contacts are and how they're segmented. To get the most out of this course, you should have at least 500 contacts in your HubSpot CRM and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer's journey.

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