Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)


How can contextual marketing help to make your website more accessible for your visitors?

  1. It can’t – contextual marketing should be limited to your targeted emails and not placed on your website.
  2. It will generate an individual navigation menu for each visitor.
  3. You can add in personalization tokens to help guide the visitor through each page.
  4. You can offer the visitor relevant content upfront instead of making them search for it.

Correct Answer:

  • You can offer the visitor relevant content upfront instead of making them search for it.

With contextual marketing, you can personalize your website to the people who are most important to your business. In the Contextual Marketing certification course, you'll learn how to create a website experience tailored to your visitors’ needs and preferences. You will need HubSpot Marketing Hub Professional or Enterprise in order to complete the practical exercises and earn your certification. The content in this certification is closely tied to who your contacts are and how they're segmented. To get the most out of this course, you should have at least 500 contacts in your HubSpot CRM and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer's journey.

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