Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Google Ads Measurement Certification Exam Answers

Brianna has a physical store that she’s successfully managed for 10 years. Her products aren’t designed to sell and ship online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna?

  1. Brianna can convert offline customers into online shoppers.
  2. Brianna can measure how many shoppers intend to visit her physical store.
  3. Brianna can track conversions for first opens for her app.
  4. Brianna can measure offline sales initiated from an ad click.

Correct Answer:

  • Brianna can measure offline sales initiated from an ad click.

Earn a Google Ads - Measurement Certification by demonstrating your ability to measure and optimize Google Ads campaign performance. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified. Explore how to digitize your business locations: Learn what how to quickly create an online presence and engage with customers Google Marketing Platform: A Tale of Two Soap Companies: There are many marketing tools available to you beyond digital advertising. In this section, we'll work through an introduction to the options available to you through the Google Marketing Platform. Align your marketing goals to your ad campaigns. Marketing that matters: How can you be sure your marketing dollars aren't going to waste? We'll work with you to determine your business goals and translate them into digital marketing that you can easily measure, value and improve.

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