Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Video – Smart Assessment Answers

An advertiser has never used YouTube as a performance platform before and is looking to set up their first campaign. Which of the following expectations should you set? Select all that apply. Select All Correct Responses

  1. Performance on desktop is likely to outperform that of mobile
  2. Advertising on YouTube will most likely be effective only when targeting a younger demographic
  3. They should not expect effective CPAs without continual testing and optimizing
  4. CPAs on video should not be compared directly to search or display

Correct Answer:

  • They should not expect effective CPAs without continual testing and optimizing
  • CPAs on video should not be compared directly to search or display

Video – Smart Assessment Answers

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