Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Yandex Direct Certification Answers

An advertiser created a mobile ad and a desktop ad in one ad group. The CTR of the desktop ad is higher than the mobile ad. Which ad will be chosen for impressions on smartphones?

  1. The user will see the mobile ad, since Yandex.Direct gives priority to mobile ads for impressions on smartphones.
  2. The user will see the ad that is more relevant to their search query.
  3. The user will see the desktop ad since its high CTR gives it priority over the mobile ad.

Correct Answer:

  • The user will see the mobile ad, since Yandex.Direct gives priority to mobile ads for impressions on smartphones.

Yandex Direct Certification Answers

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