Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Fundamentals of Digital Marketing Answers - Google Digital Garage Exam - Digital Skills - Digital Unlocked

Amelia Is A Marketing Assistant At A Big Clothing Brand, And Has Just Sent Out Her first Email Marketing Campaign. She Takes A Look At The Click Through Rate, To Understand How Many People Clicked On A Link In The Email In Order To Land On Her Website. What Is The Drawback Of This Metric?

  1. The reason for the rate being higher or lower is unknown
  2. The less people that open the email, the lower the rate
  3. It doesn’t track the number of bounces

Correct Answer:

  • The reason for the rate being higher or lower is unknown

Fundamentals of Digital Marketing Answers - Google Digital Garage Exam - Digital Skills - Digital Unlocked

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