Amazon Ads Advanced Retail Certification Assessment Answers 2024

Accent Athletics recently started using Amazon Live, how can they use this tool to further engage with customers?

1. By sponsoring Amazon Influencer livestreams that are produced by top influencers.
2. By running Sponsored Products campaigns to help drive more product detail page views.
3. By creating product bundles to feature in future livestreams.

All selling partners can offer Subscribe & Save discounts, regardless of account standing.

1. False
2. True

Amazon Brand Analytics is available to all registered brands on Seller Central and Vendor Central.

1. False
2. True

Amazon Retail Analytics is a set of dashboards that lets vendors analyze sales and operational data, such as revenue and inventory levels.

1. True
2. False

Amazon.com sellers must be registered as a professional seller, with at least five seller feedback ratings per month, and an overall rating of 3.5 stars or higher to offer Deals.

1. False
2. True

An optimized primary image on a product detail page has an all-white background, with the product filling at least 80% of the image area, and no text on the image.

1. False
2. True

Arnav is an Amazon.com seller who wishes to offer a discount on eligible products when customers opt-in for auto-repeat delivery. What Amazon growth lever can Arnav leverage to achieve this?

1. Subscribe & Save
2. Virtual Bundles
3. Monthly Installments Program

Banner images should be used to show your products in use as well as highlight your brand logo.

1. True
2. False

Basic A+ Content includes which of the following attributes?

1. A maximum of 7 modules per product detail page
2. 12 module options comprising of text and images
3. Desktop, tablet, and mobile optimization

Diego wishes to review the ordered revenue metric to identify the best selling products that contribute to their Amazon.com sales. Which of the following reports or dashboards can Diego use to find these insights?

1. Traffic
2. Sales
3. Forecasting

How are fees charged to Amazon.com sellers when running a Lightning Deal?

1. They are charged a base merchandising fee that is a one-time flat cost.
2. They are charged for each Lighting Deal that is submitted and successfully runs.
3. They are charged a per-unit funding fee which is determined by the seller.

How can a selling partner apply a product badge to their product listings?

1. Selling partners cannot apply product badges, they are automatically applied by Amazon.
2. Selling partners can add this feature when creating their product listing.
3. Selling partners must submit an application through Seller Central.

How can selling partners use A+ Content to help improve retail readiness?

1. By using the uncustomized A+ Content template to drive consistency across your Store.
2. By embedding text in images to improve your visibility in search results.
3. By use comparison tables to highlight features across your product line.

How can selling partners use the insights on the search catalog performance dashboard to help improve impressions?

1. By monitoring competitor ad campaigns and adjusting ad placements accordingly.
2. By targeting lower competition keywords and adding them to product listing titles and descriptions.
3. By analyzing customer reviews and feedback for product improvement opportunities.

How can the insights from the market basket analysis report be used to help increase basket size?

1. By suggesting products to offer promotions on.
2. By recommending products to discontinue.
3. By identifying products to offer in virtual bundles.

How many global marketplaces does the Amazon store operate in?

1. 22
2. 20
3. 15

In order for an Amazon.com brand owner to use the Subscribe & Save feature, they must use Fulfillment by Amazon (FBA) and their account must be in good standing.

1. False
2. True

In order to create an Amazon Store you must navigate to the ________.

1. Seller University
2. Advertising console
3. Ad Solutions page

Iris is an Amazon.com seller who sells refurbished cameras and televisions. They want to offer a Coupon to help drive product awareness during the holidays, but when they go to set up the Coupon, they get a notice that they are unable to offer this type of promotional offering. Which of the following reasons is why Iris is unable to offer Coupons to their customers?

1. Coupons can’t be offered during holiday seasons.
2. Certified refurbished (renewed) products are ineligible for Coupons.
3. Only vendors are allowed to offer Coupons.

Jack and Jill is a clothing company running a Sponsored Brands campaign. Midway through the campaign their Featured Offer status changes and they are no longer the Featured Offer. How will Jack and Jill’s campaign be affected?

1. The campaign will switch to a product listing where you are the Featured Offer.
2. The campaign will continue to deliver impressions.
3. The entire campaign with stop.

Jane is an author who sells her books on Amazon.com. Jane wants to run a Promotion but realizes she is unable to. Which of the following reasons is prohibiting Jane from running a Promotion?

1. Books are a restricted category for Promotions.
2. Jane is considered a vendor and can’t run Promotions.
3. Jane must be invited by Amazon.com to run Promotions.

Kitchen Smart has just released a new suite of products and wants to drive customer awareness. Which Amazon program can Kitchen Smart leverage to generate more reviews to help meet their goal?

1. Amazon Vine
2. Amazon Voice
3. Amazon Today

Kitchen Smart is a kitchen appliance company who wants to launch a new product. Which tool can they use to help identify unmet audience demand and create a new product to fit current audience needs?

1. Product Opportunity Explorer
2. Brand Follow
3. Mangage Your Experiments

Kitchen Smart is an Amazon.com seller that wishes to run a promotional offering to help get customers to purchase complementary items together and get rid of some surplus inventory. Which type of promotional offering would be best for Kitchen Smart to run?

1. A coupon
2. A buy one get one promotion
3. A social media promo

Kitchen Smart wants to highlight a new, non-stick pan in a high-energy, engaging, video format. Which of the following programs should they consider using?

1. Amazon Live
2. Product Opportunity Explorer
3. Amazon Vine

Mary is a vendor who wants to make sure their product listing is eligible for the Featured Offer. They’ve checked stock availability, compliance documents, and pricing. What is the last required criteria Mary should check to ensure they are eligible for the Featured Offer?

1. Miniumum number of product reviews are met
2. Media impressions exceed the target threshold
3. Mandatory attributes are present on the product detail page

Márcia is looking to optimize their product listing through enhancing their A+ Content. Which of the following best practices could help improve their content?

1. Increase the product price to stay comptetative
2. Use text fields—rather than embedding text in images
3. Obtain more five-star rated reviews

Nutrition Co. wants to use influencers to promote products from their Amazon Store. Which type of promotional offering is best for Nutrition Co. to use?

1. A price discount
2. A Lightning Deal
3. A social media promo code

Only vendors invited by Amazon.com are eligible to create Coupons for customers.

1. False
2. True

Organique is a beauty company who has reviewed the search query performance dashboard, and identified their brand share for clicks is low. Which of the following actions can they take to help drive clicks?

1. Offer Subscribe & Save on eligible products to help increase customer loyalty.
2. Conduct A/B tests with product listings to identify optimization opportunities.
3. Test different pricing strategies to see which price maximizes purchases.

Organique is running a Sponsored Products campaign for multiple products. Mid-campaign, their most popular product sells out and is now out of stock. How will Organique’s ad be affected?

1. The campaign will keep running but the product will show out of stock to customers.
2. The visibility of just that product will automatically pause.
3. The entire campaign will automatically pause.

Paulo is an Amazon.com vendor who wants to programmatically access their retail information on listings, orders, payments, and reports as they scale. Which API would be appropriate for Paulo to use?

1. Amazon Retail API API
2. Selling Partner API
3. Amazon Ads API

Products selected for promotional offerings should be top-performing and already have a large number of positive reviews, good conversion rate, and a high ranking.

1. True
2. False

Sponsored Display ads will keep running if your products are no longer available to purchase or are no longer the Featured Offer.

1. True
2. False

The only way for Amazon.com sellers to be eligible to offer Promotions, is to be enrolled in Amazon Brand Registry.

1. False
2. True

The return on engagement metric within Brand Metrics measures the average value to your brand based on a shopper’s engagement in the prior 12 months.

1. True
2. False

To offer a Prime exclusive discount, the discounted price must beat the lowest customer bought price for the product in the past 30 days.

1. False
2. True

Vendors can set up international selling on their own on Vendor Central under the Global Selling tab.

1. False
2. True

Wang is editing the customizable section of their product detail page to include charts, image carousels, and videos. What type of content is this known as?

1. Basic A+ Content
2. Brand Story Content
3. Premium A+ Content

What can Amazon Attribution help brands achieve?

1. Identify which channels are most effectively and efficiently driving value for your business on Amazon.com.
2. Understand which of the audiences you’re engaging with on Amazon.com are contributing to a majority of your sales.
3. Use A/B tests to optimize your product detail pages and ensure your they meet the eligibility requirements for product badges.

What can Amazon.com sellers and vendors use to gain valuable information about their sales and customers behavior?

1. Amazon reporting tool
2. Amazon metrics tool
3. Amazon retail insight tools

What does an active Amazon.com selling partner need to do to participate in Prime Day?

1. Have products for sale on Amazon.com.
2. Opt-in to participate on their product detail page.
3. Submit a form in Seller Central.

What does the awareness index within Brand Metrics measure?

1. The predictive size of the audience aware of your brand relative to your most comparable peers.
2. The volume of shoppers who have searched for your brand or products, but did not engage further with your brand in the selected category.
3. The number of products appearing on the Amazon.com discovery page after shoppers search with a query.

What does the click rate (CTR) on the search catalog performance dashboard include?

1. The percentage of clicks to impressions for products originated from the search results page.
2. The percentage of purchases to clicks for products originated from the search results page.
3. The total number of product clicks or glance views that originated from the search results page.

What does the repeat purchase behavior report primarily focus on?

1. Tracking the performance and effectiveness of marketing campaigns in driving repeat purchases.
2. Customer satisfaction and feedback regarding the product quality and overall shopping experience.
3. Analyzing customer retention and repeat purchase patterns.

What insights can you access on the Amazon Retail Analytics inventory report?

1. Glance views, vendor confirmation rate, and probability levels.
2. Sell through rate, unhealthy inventory cost, and ultra fast track rate.
3. Net pure product margin, ordered revenue, and shipped units.

What is the maximum amount of time a Prime exclusive discount can run for?

1. 2 weeks
2. 4 weeks
3. 1 week

What type of content is created once for all product detail pages that a brand owns and is meant to complement A+ Content?

1. Basic A+ Content
2. Brand Story Content
3. Premium A+ Content

When considering to expand globally through an Amazon marketplace, why is proficiency in the local language necessary?

1. To complete legal documents
2. To provide customer support
3. To negotiate shipping fees

When creating an Amazon Store, a dedicated URL is created for your brand.

1. False
2. True

When is a Coupon considered redeemed by customers?

1. When the purchase is complete with the clipped Coupon applied.
2. After the Coupon code is used at checkout.
3. As soon as the Coupon is clipped by customers.

When running a Demographics report, brands and customer categories need to have 100 or more unique customers in the selected time range to be included in the analysis.

1. True
2. False

When using Amazon Posts, it is unnecessary for you to specify where your posts should be displayed, as they will automatically be placed based on relevance and shopping engagement.

1. False
2. True

When you participate in different promotional events, you can incorporate elements unique to local events in your listings based on the events’ characteristics.

1. True
2. False

Where are Lightning Deals displayed?

1. On the top of the product detail page.
2. On the Today’s Deals page.
3. As a badge on the product image.

Which Deal type has the shortest offer run period?

1. Best Deals
2. Top Deals
3. Lightning Deals

Which advertising and analytics measurement solution helps gives marketers insights into how non-Amazon marketing channels perform on Amazon.com?

1. Brand Metrics
2. Amazon Retail Analytics
3. Amazon Attribution

Which metric can you find on the Amazon Retail Analytics traffic dashboard?

1. The total number of views the product detail page receives, when a vendor is the featured seller.
2. The total number of stock units in Amazon fulfillment centers that is in sellable condition.
3. The estimated stock necessary to satisfy customer demand.

Which of the following Amazon Ads solutions appear in multiple locations both on and off Amazon.com?

1. Sponsored Products
2. Sponsored Display
3. Sponsored Brands

Which of the following Promotion types list the original price, the sale price, and the amount saved on the product detail page?

1. Buy one get one promotions
2. Price or percentage discounts
3. Social media promo codes

Which of the following considerations should be taken into account when selling in a new marketplace through an Amazon store?

1. Local advertising strategies
2. Product packaging and branding
3. Taxes and regulations

Which of the following criteria is a factor Amazon uses to choose the Featured Offer?

1. Customer reach and impressions
2. Seller review count
3. Seller fulfillment method

Which of the following dashboards can help a vendor to discover any profitability issues due to market pricing or other factors that would impact their Featured Offer?

1. Traffic
2. Forecasting
3. Net Pure Product Margin

Which of the following describes the value of the Amazon Brand Analytics Demographics report for brand owners?

1. It enables you to track the performance of your advertising campaigns and measure their effectiveness.
2. It offers comprehensive data on your competitors’ marketing strategies and customer engagement.
3. It provides insights into a breakdown of your sales using various customer categories.

Which of the following fees are required to be paid by selling partners and included in the total cost of running Coupons?

1. Fulfillment fees
2. Redemption fees
3. No fees are included

Which of the following growth levers can only be used by brand owners who use Fulfillment by Amazon (FBA)?

1. Amazon Attribution
2. Virtual Bundles
3. Monthly Installments Program

Which of the following is criteria for Professional Sellers to become eligible for the Featured Offer?

1. Selling items in new condition
2. Having 15 or more reviews
3. Having video content on all product detail pages

Which of the following is required for Amazon.com vendors to be eligible to offer Deals?

1. They must have a 4-star average customer review rating.
2. They must have A+ Premium content on all their product detail pages.
3. They must meet a projected customer demand threshold.

Which of the following is the best example of an optimized title on a product detail page?

1. Lip Scrub with Lavender
2. 8 fl oz- Organique Soothing Lip Balm
3. Organique – Exfoliating Lip Scrub – Lavender, 8 fl oz

Which of the following metrics are included on the top search terms report?

1. Order units
2. Repeat customer count
3. Conversion share

Which of the following metrics within Brand Metrics quantifies the amount of orders your brand has generated relative to your most comparable peers?

1. Shopper engagement index
2. Purchase index
3. Consideration index

Which of the following reports allow vendors to analyze projected demand for their products which can be used for production and inventory planning purposes?

1. Sales
2. Forecasting
3. Net Pure Product Margin

Which of the following reports allows brand owners to look up a specific keyword to see the products that Amazon.com customers are clicking on after searching?

1. Repeat purchase behavior
2. Search catalog performance
3. Top search terms

Which of the following requirements must be met in order for Amazon.com vendors to offer a Promotion?

1. The Promotion must be for a product with at least 20 reviews.
2. The Promotion must be for a parent ASIN.
3. The Promotion must offer the lowest price for the product on Amazon.com.

Which of the following statements about Amazon Stores is true?

1. Amazon Stores offer a standard look and feel to help drive customer satisfaction.
2. Amazon Stores are only discovered by customers who are actively searching for your brand.
3. Amazon Stores allow selling partners to highlight their full catalog of products, including best sellers and the latest deals.

Which of the following tools allows advertisers and partners to programmatically manage campaign planning, creative asset development, and advertising optimization?

1. Amazon Ads API
2. Amazon Brand Registry
3. Selling Partner API

Which of the following tools in the Amazon Global Selling program helps sellers get paid in their local currency?

1. Global Selling Tool
2. Currency Convertor
3. Build International Listings tool

Which of the following tools offers customers a way to personalize their shopping experience on Amazon.com, by elevating placements of products and content from brands they follow?

1. Brand Follow
2. Stores
3. Amazon Brand Registry

Which of the following types of promotional offerings can help drive sales by offerings limited-time savings?

1. Promotions
2. Deals
3. Coupons

Which type of Deal requires the product to be selected by the Amazon Deals team and cannot be created by a selling partner?

1. 7-Day Deals
2. Best Deals
3. Top Deals

Which type of Deal runs for a full day and often offers a larger discount on a higher price point item?

1. Best Deals
2. Top Deals
3. Lightning Deals

Which type of product badge can help make browsing easier for customers by highlighting product recommendations and is based on a number of factors such as ratings, pricing, and availability?

1. Amazon’s Choice badge
2. Best Seller badge
3. New Release badge

Which type of virtual bundle contains one or more components that cannot be purchased individually?

1. Exclusive bundles
2. Customizable bundles
3. Value bundles

The type of virtual bundle that contains one or more components that cannot be purchased individually is exclusive bundles.

Exclusive bundles are a type of virtual bundle that is only available for a limited time. They often contain products that are not available individually, or they may contain products that are discounted when purchased as part of the bundle.

For example, an exclusive bundle might contain a new video game and a season pass. The video game and the season pass are not available individually, but they are available as part of the bundle. This bundle is exclusive because it is only available for a limited time.

Customizable bundles and value bundles do not contain any components that cannot be purchased individually. Customizable bundles allow customers to choose the products that they want to include in the bundle. Value bundles are bundles that offer a discount on products that are also available individually.

Here is a table that summarizes the different types of virtual bundles:

Zhang is a seller on Amazon.com who is using the Brand Follow feature for their Amazon Store. How can Zhang benefit from utilizing the Brand Follow feature?

1. Zhang can help customers stay up to date with their brand by highlighting deals and trending products.
2. Zhang can gain custom insights for their Amazon.com customers.
3. Zhang can give exclusive discounts for their brand only to participants of Brand Follow.

All of the options are correct. Here are some more details about how Zhang can benefit from utilizing the Brand Follow feature:

• Help customers stay up to date with their brand by highlighting deals and trending products. When customers follow a brand on Amazon, they will receive notifications about new products, deals, and other news from that brand. This can help Zhang to keep customers engaged with their brand and to drive sales.
• Gain custom insights for their Amazon.com customers. Amazon provides sellers with custom insights about their Brand Follow participants. This data can be used to learn more about customers’ interests, purchase behavior, and other factors. This information can be used to improve Zhang’s marketing campaigns and to create more targeted products and promotions.
• Give exclusive discounts for their brand only to participants of Brand Follow. Zhang can offer exclusive discounts to their Brand Follow participants. This can be a great way to reward loyal customers and to encourage new customers to follow the brand.

In addition to these benefits, Brand Follow can also help Zhang to:

• Increase brand awareness
• Improve customer loyalty
• Drive sales
• Get feedback from customers

Overall, Brand Follow is a powerful tool that can help Zhang to grow their business on Amazon.

____ is a clean room solution, used to help measure retail performance in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs.

1. Brand Metrics
2. Amazon Brand Analytics
3. Amazon Marketing Cloud

The correct answer is Amazon Brand Analytics.

Amazon Brand Analytics is a clean room solution that allows advertisers to easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs. This data can be used to measure retail performance, identify trends, and make informed decisions about marketing campaigns.

Brand Metrics and Amazon Marketing Cloud are also clean room solutions, but they do not offer the same level of integration with Amazon Ads as Amazon Brand Analytics. This makes Amazon Brand Analytics the best choice for advertisers who want to measure the performance of their Amazon Ads campaigns.

Here are some of the benefits of using Amazon Brand Analytics:

• Easy to use: Amazon Brand Analytics is a user-friendly platform that can be used by advertisers of all levels of experience.
• Accurate data: Amazon Brand Analytics uses pseudonymized signals to ensure that the data is accurate and confidential.
• Integration with Amazon Ads: Amazon Brand Analytics is tightly integrated with Amazon Ads, making it easy to measure the performance of your campaigns.
• Wide range of metrics: Amazon Brand Analytics offers a wide range of metrics that can be used to measure retail performance.
• Reporting capabilities: Amazon Brand Analytics offers a variety of reporting capabilities that can be used to share your findings with stakeholders.

If you are looking for a clean room solution that can help you measure the performance of your Amazon Ads campaigns, Amazon Brand Analytics is the best choice.