Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Google Shopping ads Certification Exam Answers

Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-consuming. How do Smart Shopping campaigns simplify campaign management?

  1. Smart Shopping campaigns generate weekly inventory stock level reports.
  2. Smart Shopping campaigns automatically notify Alice when a sale is made.
  3. Smart Shopping campaigns automate budget allocation, targeting, ad creation, and bidding.
  4. Smart Shopping campaigns generate suggested retail prices for commonly sold products.

Correct Answer:

  • Smart Shopping campaigns automate budget allocation, targeting, ad creation, and bidding.

Validate your proficiency with using and optimizing Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions. By earning the Shopping ads Certification, Google recognizes your ability to: - Explain the basics of a growing retail business with Google - Explain how Shopping ads work - Articulate the importance of Policy in the Shopping Ads Ecosystem - Identify core components of Google Shopping policy - Describe how Merchant Center and a product feed support your shopping strategy - Choose the appropriate campaign type for your marketing objectives - Describe how Smart Shopping Campaigns work and their key benefits

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