Certification Answers

Affiliate and Partnerships Industry – Associate Certification Answers 2024

In the Affiliate and Partnerships Industry Fundamentals certification path, you learned the basics of the affiliate and partnerships industry: the myriad digital marketing channels and how affiliates and partnerships slot into each, the different types of partners, and the key actors involved. Now, let’s take it a step further!

By the end of this learning path, you will be able to: 

    • Align affiliate marketing goals with company goals.
    • Assess competitor affiliate marketing programs to inform your own program-related decisions.
    • Assign optimal commission rates to your affiliates.
    • Create affiliate marketing contracts and policies.
    • Understand the types of partnerships that exist in affiliate marketing.
    • Choose the best affiliates for your affiliate marketing program.
    • Track affiliate marketing actions and incentivize incremental program growth.
    • Comprehend the basics of affiliate marketing media buying, also called “placements.”
    • Use KPIs to gauge the effectiveness of your affiliate marketing program.
    • Analyze the success of your affiliate marketing program and make data-driven decisions to drive growth.

OPTIONAL: Test Out 

Think you have what it takes to earn your certificate without taking the courses? Pass this exam and you’ll immediately earn your certificate. Not ready yet? No problem! Skip this assessment and go straight to the first course below.

Section 1: The Partnership Life Cycle

Complete the courses on each stage of the Partnership Life Cycle.

  • Discover and Recruit:  Affiliate and Partnerships
  • Contract and Pay: Affiliate  and Partnerships Industry
  • Track: Affiliate and  Partnerships Industry
  • Engage: Affiliate and  Partnerships Industry

  • Engage Media Buying:  Affiliate and Partnerships

  • Protect and Monitor: Affiliate  and Partnerships Industry
  • Optimize: Affiliate and  Partnerships Industry

Section 2: Earn Your Certification

In this final exam, you’ll be tested on everything you learned in this certification path.

Affiliate and Partnerships Industry – Associate Certification Path : Partnerships Experience Academy

This free certification expands on the basics of the affiliate marketing industry. Enroll to learn about discovering partners, running an affiliate program, and more!
https://pxa.impact.com/student/path/1095894-affiliate-partnerships-industry-associate-certification-path

Certification Questions & Certification Answers

A program one-sheet should include all but which of the following?

  1. Baseline commission rates
  2. Creative image
  3. “Click to Apply” button
  4. High competitor commission rates

Correct Answer :

  • High competitor commission rates

A setup fee is also commonly referred to as a(n) ___________ fee?

  1. incorporation
  2. integration
  3. merger
  4. combination

Correct Answer :

  • integration

All of the following are tactics that brands can use to incentivize stronger performance from their partners, except ___________.

  1. Flat fees
  2. Reversals
  3. Tiered commissions
  4. Free product

Correct Answer :

  • Reversals

Brands need to finalize the ______ before initiating the media buying process to ensure that placements match up with any seasonal or brand-specific events.

  1. request for proposal (RFP)
  2. Review, negotiate and sign
  3. marketing calendar
  4. strategy

Correct Answer :

  • marketing calendar

Brands should prioritize setting up their Marketplace Profile as it is the first thing a partner will see when a brand invites them to join a program. Is this statement true or false?

  1. False
  2. True

Correct Answer :

  • True

How do we know that a particular affiliate drove a sale?

  1. Commission Rate
  2. CPA
  3. Placement
  4. Attribution

Correct Answer :

  • Attribution

In media buying, RFP stands for __________________.

  1. Rules for Participation
  2. Respect for People
  3. Request for Proposal
  4. Reasonable Further Progress

Correct Answer :

  • Request for Proposal

Open Rate is a KPI that evaluates the following kind of placement:

  1. Email placement
  2. Gift list placement
  3. Cashback event placement
  4. Category placement

Correct Answer :

  • Email placement

Partners can bid on a brand’s trademarked keywords even if they don’t have the necessary permission from the brand. Is this statement true or false?

  1. True
  2. False

Correct Answer :

  • False

Publishers are solely responsible for ensuring that trademark fraud does not take place. Is this statement true or false?

  1. False
  2. True

Correct Answer :

  • False

Revenue is part of the KPI calculation for all of the following metrics, with the exception of ___________.

  1. ROAS
  2. Commission Rate
  3. AOV
  4. Conversion Rate

Correct Answer :

  • Conversion Rate

Reversals can be submitted at any time. Is this statement true or false?

  1. True
  2. False

Correct Answer :

  • False

Small pieces of data that are stored on a user’s device via their browser are called _______.

  1. Cookies
  2. Linking
  3. Click redirects
  4. FTP

Correct Answer :

  • Cookies

The public-facing commission rate that a program manager offers before negotiations is known as the ___________ commission rate.

  1. baseline
  2. general
  3. topical
  4. low-level

Correct Answer :

  • baseline

What are important things to evaluate when analyzing an affiliate marketing program’s performance?

  1. Defining the narrative behind the data
  2. Understanding program averages
  3. Requesting a make-good
  4. Identifying anomolies

Correct Answer :

  • Defining the narrative behind the data
  • Understanding program averages
  • Identifying anomolies

What are the drawbacks of working with influencers?

  1. Influencers are difficult to scale quickly.
  2. Influencers improve trust in your brand and increase awareness.
  3. Finding influencers who are a good fit for your brand takes time.
  4. Influencers may prefer to individually negotiate every deal, which can be time consuming.

Correct Answer :

  • Influencers are difficult to scale quickly.
  • Finding influencers who are a good fit for your brand takes time.
  • Influencers may prefer to individually negotiate every deal, which can be time consuming.

What can a media buy can also be referred to as?

  1. Paid placement
  2. Placement
  3. Exchange
  4. Advertisement

Correct Answer :

  • Paid placement
  • Placement

What should a brand consider when setting its baseline commission rate?

  1. HR Benefits
  2. Company CAC goals
  3. Leaving room for media buys
  4. Competitors and “like” brands’ baseline rates

Correct Answer :

  • Company CAC goals
  • Leaving room for media buys
  • Competitors and “like” brands’ baseline rates

What type of data shows a list of individual actions or transactions?

  1. Transaction-level data
  2. Dimensional data
  3. Program-level data
  4. Company balance sheet data

Correct Answer :

  • Transaction-level data

Which kind of partner would brands most likely choose to drive app downloads?

  1. Influencers
  2. Partners specializing in longtail content
  3. Partners specializing in product reviews
  4. Partners specializing in lead generation

Correct Answer :

  • Partners specializing in lead generation

Which of the following are methods of data capture?

  1. APIs
  2. Tags
  3. CDG
  4. FTP

Correct Answer :

  • APIs
  • Tags
  • FTP

Which of the following are reasons that trademark alerts are important?

  1. Trademark alerts can help support a positive view of affiliate and partnerships by cutting down on fraud
  2. Trademark infringments devalue the partnerships channel
  3. Trademark alerts can notify brands about invalid offers that are displayed
  4. Trademark infringements lower paid search costs

Correct Answer :

  • Trademark alerts can help support a positive view of affiliate and partnerships by cutting down on fraud
  • Trademark infringments devalue the partnerships channel
  • Trademark alerts can notify brands about invalid offers that are displayed

Which of the following are the main tracking components to understand?

  1. CSS
  2. Click redirects
  3. Cookies
  4. Linking

Correct Answer :

  • Click redirects
  • Cookies
  • Linking

Which of the following can a brand use to discover new partners?

  1. Marketo
  2. Social Media
  3. Google Search
  4. Network or Platform Marketplaces

Correct Answer :

  • Social Media
  • Google Search
  • Network or Platform Marketplaces

Which of the following incentives is most commonly given to a loyalty publisher in exchange for an increase in the cashback reward to the customer?

  1. Exclusive promo code
  2. Commission increase
  3. Free shipping
  4. Free product

Correct Answer :

  • Commission increase

Which of the following is a traditional or foundational affiliate?

  1. Influencers
  2. Deal
  3. B2B
  4. Charity

Correct Answer :

  • Deal

Which of the following is an example of a content placement?

  1. Cashback event placement
  2. Gift list placement
  3. Brand-page placement
  4. Banner ad placement

Correct Answer :

  • Gift list placement

Which of the following is not a recommended step when assessing competitors’ affiliate programs?

  1. Search high-volume publishers for your competitors
  2. Google the competitors’ names plus “affiliate program” to find the competitors’ public-facing affiliate page with more information on their program.
  3. Contact the competitor(s) and ask them what their baseline commission rate is
  4. Search high-volume keywords for your competitors

Correct Answer :

  • Contact the competitor(s) and ask them what their baseline commission rate is

Which of the following is not an affiliate partnership business model? Select the correct answer.

  1. Super-affiliate network
  2. Coupon
  3. Content
  4. Loyalty

Correct Answer :

  • Super-affiliate network

Which of the following is the correct formula for AOV?

  1. revenue / cost
  2. transactions / clicks
  3. cost / action
  4. revenue / transactions

Correct Answer :

  • revenue / transactions

Which of the following is the correct formula for ROAS?

  1. cost / action
  2. revenue / cost
  3. revenue / transactions
  4. transactions / clicks

Correct Answer :

  • revenue / cost

Which of the following is the correct formula for conversion rate?

  1. transactions / clicks
  2. revenue / cost
  3. cost / action
  4. revenue / transactions

Correct Answer :

  • transactions / clicks

Which of the following is the formula that you would use to calculate incremental revenue lift?

  1. revenue – transactions
  2. cost – actions
  3. actual revenue – baseline revenue
  4. revenue – cost

Correct Answer :

  • actual revenue – baseline revenue

Which of the following represents a file of all products sold and their characteristics?

  1. Product feed
  2. Deep linking
  3. Text link
  4. Banner

Correct Answer :

  • Product feed

Which of the following types of foundational affiliates provide cashback to the user as a reward for shopping through their site?

  1. Coupon
  2. Sub-affiliate network
  3. Content
  4. Loyalty

Correct Answer :

  • Loyalty

Which party should benefit the most as a result of media planning negotiations?

  1. Both
  2. The advertiser
  3. The publisher

Correct Answer :

  • Both

Which type of publisher business model does Rakuten (https://www.rakuten.com/) primarily fall under?

  1. Coupon
  2. Content
  3. Deal
  4. Loyalty

Correct Answer :

  • Loyalty

Why is it beneficial for a brand to offer unique promo codes to partners?

  1. Certain publisher types, like influencers and podcasts, may have a hard time tracking sales with a traditional tracking link
  2. Partner payouts occur within 10 days for sales tracked with a code
  3. No sales track without promo codes
  4. Partners no longer have to set up banking details for sales generated with a promo code

Correct Answer :

  • Certain publisher types, like influencers and podcasts, may have a hard time tracking sales with a traditional tracking link

This page was last edited on 12th March, 2024 at 8:33 AM (UTC).

I hope this helps! Let me know if you have any other questions.

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