Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

Google Ads Display Certification Exam Answers

A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

  1. cost–per–click (CPC) bidding
  2. target cost–per–acquisition (CPA) bidding
  3. cost–per–day (CPD) bidding
  4. viewable cost–per–thousand impressions (vCPM) bidding

100% Correct Answer

  • target cost–per–acquisition (CPA) bidding

Earn a Google Ads Display Certification by demonstrating your ability to deliver effective display advertising to meet specific marketing objectives. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified. Study Google Ads Display: Grow Your Business with Google Ads, Identify Campaign Types on Google Display Ads, Reach Users on Google Display Ads, Increase Efficiency with Automated Bidding, Deliver the Right Message on Google Display Ads, Increase Conversions with Performance Planner.

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