Digital Marketing Certification Course Exam Questions & Answers

You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

  1. Increasing the trustworthiness of the website.
  2. Modifying the ad’s landing page to load faster.
  3. Changing the call-to-action message of the ad.
  4. Reducing the bid rate on the ad.

Correct Answer:

  • Changing the call-to-action message of the ad.

Earn a Google Ads Search Certification by demonstrating your mastery of Google Ads Search campaigns. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified. Study Google Ads Search: Grow Your Business with Google Ads, Explore the Value of Google Search, Understand the Google Ads Auction, Deliver the Right Message with Text Ads, Make Ads Relevant with Search Ad Extensions, Increase Efficiency with Automated Bidding, Reach Valued Customers with Search Audiences, Boost Performance with Optimization Score, Increase Conversions with Performance Planner.

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