Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)


You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?

  1. Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual.
  2. By using personalization, we won’t have to create any new content because the user will always see fresh information.
  3. Personalization is important for our SEO strategy because it will help our content rank higher in search engine results.
  4. If we use personalization, we’ll save money on paid advertising.

Correct Answer:

  • Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual.

With contextual marketing, you can personalize your website to the people who are most important to your business. In the Contextual Marketing certification course, you'll learn how to create a website experience tailored to your visitors’ needs and preferences. You will need HubSpot Marketing Hub Professional or Enterprise in order to complete the practical exercises and earn your certification. The content in this certification is closely tied to who your contacts are and how they're segmented. To get the most out of this course, you should have at least 500 contacts in your HubSpot CRM and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer's journey.

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