Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)


You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:

  1. lower the budget for all of her campaigns that contain these queries as keywords
  2. create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords
  3. increase the bids for the keywords that include the terms “boat,” “snorkeling,” and “beachside”
  4. increase the budget for all of her campaigns that contain these queries as keywords

100% Correct Answer

  • create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords

Earn a Google Ads Search Certification by demonstrating your mastery of Google Ads Search campaigns. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified. Study Google Ads Search: Grow Your Business with Google Ads, Explore the Value of Google Search, Understand the Google Ads Auction, Deliver the Right Message with Text Ads, Make Ads Relevant with Search Ad Extensions, Increase Efficiency with Automated Bidding, Reach Valued Customers with Search Audiences, Boost Performance with Optimization Score, Increase Conversions with Performance Planner.

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